Marketing agencies work with a wide array of clients, from small start-up e-commerce stores to some of the biggest brands in the world.
Marketing agencies offer their clients a variety of services, including brand identity creation, marketing strategy consultation, marketing tactics execution, and reputation management.
Being able to showcase your skills in these areas will help you get a job in a marketing agency. Fortunately, all of these skills are learnable!
As with any job or career path, getting a job in a marketing agency requires some research and planning. This article will go into detail about some things you can do to get a job in a marketing agency. Read on and be ready to take some notes!
First, let’s talk about what it takes to work in a marketing agency. After that, we’ll discuss some ways to get there. Finally, we’ll talk about some things you can do to prepare for your new role.
Finding the right marketing agency for you is half the battle. There are so many out there, and some are better than others.
By looking at their work, how they describe themselves, and talking to them, you can find out how good they are. How do they talk about their work? Are they proud of it?
Are they willing to talk to you about what they do and why it’s important? Do they seem like nice people? Are they what you’re looking for in a workplace? These are all important questions to ask.
There are two main reasons why someone would want to work at a particular agency. The first is that the people who work there are really nice – which is probably true, given that most people go to work every day because they like each other. The second is because they’re in an industry-leading agency where people get paid very well.
As you can see from the L’Oréal listing above, their values are: collaboration, creativity, courage, and commitment.
Any good marketing agency will have the same or similar values as L’Oréal. These are not unique to them, but important nonetheless.
As a marketing agency worker, you will need to collaborate with many different people to get your work done. You will need to be creative in your strategies and approaches to get the results you want. You will need some courage to take risks if that is what it takes to succeed. And you will need a level of commitment to keep delivering quality work.
If you are not fully committed to these values, then you may not fit in at a marketing agency. As a potential employee, you should ask what their values are and whether you align with them. As an employee, you can help promote these values within the agency by being an example of them.
If you find a company you love, but they don’t fit your personality, then let that go. There will be other companies that fit you and your personality better.
If a company has a certain personality or tone they want their ads to take, then match your personality to theirs. If they want someone cheerful, then you are definitely the person for the job!
Marketing agencies are a small community, so most of them know each other pretty well. If someone is looking for a new employee, they will probably know at least one good candidate. Let your work and personality show to get the job!
It is important to know how to handle conflicts in the workplace. As a marketing professional, you may encounter situations where you need to address these issues with your colleagues. Be aware of such situations and handle them properly.
A resume is the first thing an agency looks at when deciding whether or not to interview you for a position. Therefore, it is important to have a well-crafted resume that highlights your skills and experience.
There are several different formats for resumes, but the most accepted ones are linear resumes, combined resumes, and bullet point resumes. Which one is best for you depends on your experience and what you would like to highlight.
Linear resumes list your education and experience in chronological order with the most recent information at the top. If you have a long work history, this format can be lengthy. Combine your work history into one section and break it up with relevant awards or volunteer work in separate sections.
Bullet point resumes use bullets to highlight important information such as education, experience, and accomplishments. These are more suited for people who have lots of short term assignments that they want to emphasize.
As mentioned before, creating your own brand takes time. Once you have your own brand, you can use it to introduce yourself to potential employers.
By creating a portfolio of work you’ve done for other brands, employers can see your talent and skill. They will also see how hard you’ve worked to develop your brand and marketing skills.
Marketing agents typically ask their new employees to start working on clients immediately. Having a portfolio of previous work will help you get started on projects immediately, which is what the agency wants.
Having your own brand means having your own identity as a marketer. An agent will be more likely to hire someone who has already established their identity than someone who is looking for a job after just graduating college.
Interviewing for a marketing job is not the same as interviewing for other types of positions.
Most people prepare for interviews by researching the company, answering questions about their experience and talking about why they want the position.
This is not enough for marketing interviews! You need to prepare to talk about your ideas and strategies for marketing a brand or product.
You will be asked questions such as, “What is your greatest marketing strategy?” or “How would you promote this company or product?” You will need to have solid answers to these questions.
You will also be asked questions about how you handle challenges, how you evaluate successes and failures, and what kind of leadership style you have. These questions can be tricky, so making sure to prepare answers is important.
Interviews can be nerve-wracking, which is why getting some friends to practice with you is helpful. Have them ask you difficult questions so that you can prepare your responses.
Although this may seem obvious, you should look into the company you want to work for. What are their best products or projects?
What is the company profile – what industries do they specialize in and how do they position themselves in the market?
Who are the key people at the agency and what projects have they worked on? These questions can help you understand what kinds of projects you would be working on and whether or not this agency is a good fit for you.
Google is your friend when it comes to researching agencies. You can find a lot of information online about different companies, which makes it easy for you to learn more about your potential employer.
If you get a job offer, you should prepare to accept or reject the job offer. You should do this even before you get the job offer, as mentioned earlier!
When you get a job offer, ask about benefits and salary increase and increase. Ask about expected increases in responsibility and role change anticipated within a certain time frame.
You can also ask for things that would make you happy- bonus opportunities, benefits, etc. When your boss gives you all of these things, it will make you feel more grateful for the job and happier in it.
If there are things that make you uncomfortable or things you cannot accept, then say so- but be reasonable. You want to feel like this is the place where you can continue to grow professionally, after all!
Ask for a few days to consider your decision, or give an answer right away if you’re sure.
