Starting your own marketing agency is a bold move. There is a lot of pressure to perform well. You are billing clients for your skills, so you need to be sure you can deliver the results they want.
There is also a stigma around freelancers. People think they are less reliable than those who work in an office setting, and that they have less structure in their life. This may or may not be true, but it is something you must address when marketing yourself.
Your reputation is everything when you work independently. Clients will only use you if they feel like they can trust you and get the results they want. You have to be able to prove that you are worth the money!
Clients want to know that they are getting value for their money, and with independent workers, there may be the impression that it is cheaper to hire someone on your level than someone from an agency. Showing that you are of equivalent quality as agency workers is important.
Finding your audience is the first and most important step in creating a marketing agency. What groups of people want to hear from you?
What services do they want you to advertise for them? How can you help them?
Do your research and find out who your potential clients are and what they want. It will be well worth it in the long run!
Marketing is all about giving people what they want. If you can provide people with what they want, then you’ll have no trouble getting clients. And once you have clients, you’ll have plenty of work.
Clients come to agencies for a reason: They need help with marketing, and they trust that an agency will provide that help.
Creating content is a big part of marketing. Many people fail to realize that marketing is more than just advertising.
Advertising is using paid media like social media, Google Ads, and print and digital brochures and flyers to put your brand in front of new audiences.
Creating content is creating something that adds value to your audience. This can be a blog post, video, article, or any other type of medium.
The best content is authentic content. Write or film what you would normally write or film, but with an audience in mind. This will be more resonant and effective for your audience, and will draw new followers or readers.
Your agency should have writers, journalists, editors, and other content creators on staff to produce quality content for your clients. Your agency can also provide the resources needed to create quality content for your clients.
One of the best ways to build your marketing agency is by engaging with other social media users. By interacting with people on social media, you create an atmosphere of connection and community.
People feel like they belong when they interact with your content. This creates an opportunity for you to promote your content, as people will likely be interested in what you have to say due to your previous interactions.
You can engage with people on Twitter by retweeting their content, mentioning them in a tweet, or responding to their tweets using the #cmnt hashtag. You can do the same thing on Instagram by commenting on their posts and tagging them in yours.
By creating contests and giving away prizes, you can also encourage engagement from your followers. If someone likes your content enough to want to win a prize, then they will have to follow you and/or comment on your post(s) to do so.
A crucial element of any marketing agency is a website. You need a place to direct clients and prospective clients to find out about you, your services, and how you can help them.
A website is also important for branding. By having a sleek, professional website, you are creating an image that matches your work. Clients trust you more when they see the quality of your online presence.
Websites can be free or paid, but all have the same goal- to showcase you and what you offer. Some are better than others, so look into reviews before choosing one.
Having a website is no longer a optional element of being a business owner- it is required. Anyone who is in business should have some form of online presence to direct people to who they are and what they do.
Having a strong social media presence is paramount to having a successful marketing agency. With the rise of social media, people are more aware of their surrounding than ever before.
People are also more aware of the products and services they need and want because of social media. Thanks to constant advertising on platforms like Instagram and Twitter, people are made aware of what they need.
You need a good marketing agency if you want good social media exposure. This is why having an active account on each major platform is so important.
Having an active account not only puts your agency out there, it also shows potential clients that you know what you’re doing. Clients want to hire someone who is up-to-date with the world and can meet their needs.
Social media is free and easily accessible, there’s no excuse for an agency not to have an account.
As mentioned before, marketing is a never-ending process. As your agency grows and succeeds, you will need to bring on new employees and consultants, so the marketing must continue.
To keep your brand visible, you should invest in online advertising. Use Google AdWords to create ads related to your niche and target specific audiences. Create a billboard on Facebook for your company and engage with followers. Invest in Instagram sponsored posts to spread the word about your company.
You can also create your own website for your agency. Create an informational page about your business, services offered, cost, and contact information. Make this look professional and attractive by using nice graphics and appealing colors. Spread the link around via social media and emails to potential clients.
These are just a few ways to advertise your agency via online platforms. Choose ones that fit within your budget but still get the job done.
Finding clients is the first step in having a successful marketing agency. Clients come in all shapes and sizes, from local businesses to national brands.
Some of the best clients for new agencies are companies that need help with their branding or social media. While these tasks may seem easy at first, they take a lot of time and effort to do well.
Starting off with fewer services may also help gain confidence and prove your agency. Starting with just social media management and then adding in web services like website development or graphic design can also help start off small.
Searching for potential clients is one way to find them, but asking around can be even more effective. People are always looking for new services they need and talking to an agency about them can bring in new business.
Making ads and handing out business cards at events you go to is another way to attract new clients. Giving out free samples or trials is also a good way to get potential clients trying your service out.
Clients are the lifeblood of any marketing agency. Without clients, you will not have work to do, and you will not have a business. Clients come in all sizes and budgets, so it is important to have ways to keep all of them happy.
One way is to have a client success team. This can be a dedicated team within the agency or external professionals that assist with client projects. Their job is to ensure the client has what they need for success with their campaign.
Check in on the progress every so often and offer help if they need it. Give them credit when they succeed and take some pride in that as well!
Another way to keep clients is by being flexible with their needs. Sometimes businesses change what works for them, this may be due to internal changes or something outside of their control. Being able to work with the client to address these issues may keep them as a client.