How To Have A Marketing Strategy

A marketing strategy is what actions you will take as a business person to win over customers to your product or service. With technology becoming more advanced, there are new ways to market yourself and your company every day.

With all of this innovation, it can get confusing figuring out which strategies work for your business and which ones are just gimmicks. You want to be investing in solid strategies that bring in profits consistently.

There are several different types of strategies you can use to promote your business, so let’s dive into some tips here. Read on to learn about five easy ways to form a business marketing strategy!

Disclaimer: These are not in order of importance. Some are far more effective than others depending on your business and how much money you have to invest. That being said, we wanted to include something for everyone. This article will give you ideas for budget-friendly changes you can make to improve your marketing game.

We also broke down each one by type of marketing, so read out section according to its level. Then, choose the ones that look most interesting to you and go from there!

#1 Create an efficient email list

This seems like a no-brainer, but creating an email list that has a good conversion ratio is an important part of having a successful marketing campaign.

Do not try to do it all at once

how to have a marketing strategy

Having a marketing strategy is like having a life goal. You know you want to spend your time spending money, so why not focus on one area of spending and build from there? Same thing with creating a marketing plan!

Start by choosing a niche and specializing in that field. Then grow from there! By starting small and developing new skills within your chosen field, you will be more confident in yourself as an expert and can advance up the ladder faster.

Generalist marketers take longer to realize their potential because they lack the specialization needed to truly push themselves.

Make it actionable

how to have a marketing strategy

A few years ago, I would have told you that having a marketing strategy is a waste of time. You can’t win if you don’t know what you are trying to accomplish, I thought.

But these days, I think different.

I believe that creating a strategic approach to marketing and sticking to it is an essential part of any business’ success. After all, successful brands invest in strategies that work by giving them something they need to succeed.

That “something” is typically money, but it could be anything else like promoting a product or service that helps your potential customers do their jobs better. Or advertising during certain times of the year or night so that your target audience is more likely to see your ads.

It’s true that no matter how hard you try to promote your own products, someone will always out-market you. But with the right way up until you reach that point where you give up and go find something new to pursue, you can lose only so much money before people start buying from you.

Be consistent

how to have a marketing strategy

Consistency is one of the most important things you can be as an entrepreneur. As mentioned before, marketing doesn’t happen overnight, it takes time! That means that you need to be willing to put in the effort to see results.

You will not reap the benefits of your hard work if you do not give it time to show itself. You will have to keep repeating what you are doing until it becomes second nature and you don’t even think about it.

The more time you spend developing your business, the better you will get at it. Don’t worry about being perfect, just start making changes and see how your business grows.

If something isn’t working, drop it for now but make sure you never lose sight of your goal! If something does work, add it to your arsenal!

Consistent marketing is a key component to success in any field, including yours.

Know your customer

how to have a marketing strategy

A strong marketing strategy is dependent upon knowing who your customers are and what they want. You can’t effectively market something to someone if you don’t know them or their needs, can you?

By this point, you probably already have some ideas of what types of products and services you would like to offer and how you could position yourself as an expert in that field. But now is not the time to just sit back and wait for people to find you!

You need to actively go after those potential customers by creating content that will connect with them. They must be seeking out information about you before they can really consider buying from you, so start gathering data now!

What are their favorite foods? What sites do they visit often? What messages do they read most frequently? All of these things tell us more about who they are than anything else, and using that knowledge to create engaging content is a great way to get noticed.

But it doesn’t end there – you also need to maintain contact once they have done business with you. Leaving without saying goodbye makes it hard to feel like you were actually helped, and unfortunately, that happens very often with online shopping.

Some takes longer to get back to you than others, but everyone has different communication styles, and figuring that out is important when promoting yours. If you make direct calls then again, think about why it might matter to your audience and whether that is okay for you.

Focus on what your customers are looking for

how to have a marketing strategy

As mentioned earlier, having a marketing strategy is more than just knowing how to do some things with marketing. It’s about understanding why people buy products and services and figuring out ways to help them feel that they need or want your product or service.

This seems obvious, but too many marketers forget this basic truth. They assume that because their competitors have a similar set of strategies that their own must as well.

However, the best marketer I know doesn’t focus so much on his or her competition, instead he or she focuses on helping his or her current clients solve their problems.

That way, if someone in another department needs what he or she provides, then they will go to him or her directly rather than buying from someone else.

It’s also important to remember that anyone can spend money, even a lot of it, so you don’t have to worry about whether you’ll make back your investment.

Create a website

how to have a marketing strategy

Creating your marketing space is the first step in developing a successful online business model. You can create free or paid websites, it really doesn’t matter which at this stage. Pick a domain name you own (i.e. and get hosting through a reputable company (we recommend SiteGround).

Now that you have your site, you will need to decide what kind of content you want to include. The easiest way to start is to create a topic or two for your blog, and then add more information as you feel ready. Your website should contain:

Your about page with bio and links to social media sites

Links to some pages related to your field

Some basic information about who you are

And finally, lots of quality content!

You don’t necessarily have to write about things that relate to your niche, but producing a few good articles each week is a great way to build up your presence. Let yourself grow into it naturally – don’t try to force production until you reach your goal. Starting from somewhere well-known like Facebook or YouTube can help too.

After all this preparation, it’s time to actually put your plan into action.

Start advertising

how to have a marketing strategy

After you have determined your market, product line, and service area, it is time to start marketing! While some of this may seem tedious, it is important to do it right away.

Once you have your business idea and all of its components in place, it is time to begin creating and promoting your business. Starting with advertising is one of the most basic ways to have a successful business.

There are many different types of advertisements that people use to promote their businesses. These include billboards, bus ads, newspaper ads, online ads, social media ads, flyers, etc.

The number and type of advertisements will depend on how much money you have to spend and on what works for your business. Many small businesses start out using free resources before investing in more expensive alternatives.

Just because something cost money does not mean it is wrong! It is totally normal to try new things out before investing more money in your business.

Distribute promotional materials

how to have a marketing strategy

One of the most important things you can do as a business owner is to promote your company. You must constantly be thinking about how to spread your message across all mediums – from social media sites, through advertisements, billboards, flyers and direct mail pieces.

As mentioned before, one of the best ways to begin promoting your business is by creating and distributing promotional material. This could be an infographic that describes your services, an advertisement or a flyer for a meeting or event, or even just your business logo designed in style!

Once you have done this, there are several different ways to distribute these materials to get more exposure for your business. Some of the most common distribution methods include giving them out free at trade shows, putting them in magazines or newspapers, posting them on websites, handing them out at events, and directly sending them via email or text messages.

By investing time into developing and refining your marketing strategy, you will see results that continue to grow.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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