Search engine optimization, or seo, is the practice of improving the amount and quality of traffic your website receives from search engines like Google.
As search engines have improved their algorithms to provide more relevant results and direct more targeted traffic to websites, so too has the strategy and methodology to achieve higher seo been updated.
Given the ever-changing nature of seo, there is always something new to learn. Luckily, most of it is easy to pick up!
Having a well-established website with solid foundations is key to having successful seo. This includes having quality content, fast page speed, and a clean database connection.
This article will go into detail about some easy ways to improve your seo for your small business website. These tips are provided for free by professional SEO specialists who specialize in helping small businesses grow through SEO.
A key part of SEO is creating content that your audience will find valuable and that Google will rank high for when someone searches a related keyword.
If your website has all the relevant information for a given topic, then you have the foundation for creating unique content. You can also use your website content as inspiration for additional content to create.
Creating unique content takes time, effort, and skill. For example, if you write a post on how to paint your nails the best way, you could write another post about the different nail art designs and how to do them.
You could also write posts on why different colors of nails change your nail painting process or what are some good polish brands.
Images are a powerful form of content, and they play a big role in SEO. You can do several things to ensure that images on your website are optimized for search.
First, make sure that the image is high-quality. This means that it is clear and does not look fuzzy or distorted. It is also important to have a high-resolution picture; this means that it is high-quality and large size.
Second, make sure that the image has the correct caption and description. These can be found in the meta information of the image file. Changing these settings is easy and free to do!
Third, try adding keyword rich text onto or around the image. This can be done by either using Photoshop or some free online software like Canva.
A unique way to introduce your business to the world is by creating a video profile. This can be done through YouTube, Facebook, or Twitter.
YouTube is a great platform for introducing your business as well as showcasing your work. Create a video showcasing your business name, what you sell, and some testimonials.
Then, create a channel and link it to your website so new followers can find you. By adding keywords in the title and description of your video, you will also improve SEO.
Facebook allows you to make professional profiles for businesses so you can showcase yourself and your work. Create one and add some photos or a video of your business for exposure.
Twitter now allows you to upload short videos up to two minutes long which can spread awareness of your business.
Adding video to your SEO strategy is a must in this day and age. Many people use Google and other search engines to find information, including how-tos, interviews, stories, and news.
Since YouTube is owned by Google, it is easy to integrate your videos into your SEO strategy. By adding transcripts for your videos, you can also improve your SEO.
Transcripts allow Google to more easily index your video content which in turn gives you more exposure. By including keywords in the transcript, you are also improving your SEO!
By making your videos public or private, anyone can find and watch your videos or only people inside of your network can view them. This allows for more privacy and security for those appearing in the videos.
Now that you have a clean, organized website, it’s time to add some magic. Now is the time to add in your keywords and make your website SEO friendly.
The first step is to create an outline of your website with the main topics you want to cover. Then, add in some keyword research you did earlier and include keywords that relate to the topic of your site.
Now, organize these topics and put in internal and external links where appropriate. Add in some embeds for videos or images that relate to your site and your SEO work is done!
If you need help with any of these steps, don’t be afraid to ask someone for help. There are many professional SEO specialists that can help you with this part of the process.
Having a strong title can help your SEO. A title is what would appear in search results and what people would see as an overview of your page.
A strong title would include keywords that are relevant to your page as well as being clear and concise. Keywords are important to get noticed in search results!
For example, if you were writing a post about how to improve seo for small businesses, your title could include the keyword “small business” and be clear and concise by being “How to Improve Seo for Small Businesses”.
This is not an absolute requirement, however, it can help your SEO. It depends on whether or not you are trying to target specific searches or if you are simply posting content on your website.
Keywords are words and phrases that people search for on search engines. For example, if you were a dentist, the keyword you would want to use in your content would be “dentist”.
Since most people looking for a dentist already know what one is, this is not much of a needed keyword.
Other keywords you can use are “cosmetic dentist” or “dental clinic”. These are keywords people may search for when looking for a dentist.
When writing content for your website, try to include some of these keywords but do not overdo it. Just put enough into your content to make SEO worthy content!
Using too many generic keywords in your content will only make your content look spammy and unprofessional which will turn off potential clients.
Keywords are a big part of SEO, and keyword usage is heavily weighted by search engines in their algorithm. The right keywords can help your page show up for relevant searches, giving your business more exposure.
Google has a tag feature that allows you to add several keywords to your page or website, which then show up as a list underneath the page on Google Search.
These tags can be very helpful for SEO as they give Google some extra information about what your page is about. Using high-quality tags with strong keywords will improve your SEO.
There are two types of tags you can use: internal and external. Internal tags are for your website or page, while external tags are for other websites or pages that link to yours.