A well-planned digital marketing strategy will use all of the following components, sometimes in combination with each other, sometimes separately. These components can be categorized into six main areas: website design, content production, online advertisements, social media management, analytics, and promotion.
In this article, we will go more in depth about how to improve your overall digital marketing strategy by focusing on some specific components.
As we mentioned before, digital marketing strategies should be focused on creating experiences for your customers. Rather than focusing on how you can create brand awareness or increase online sales, try to understand what types of experiences your clients need and want and give them those things.
This is especially true in an era where technology has made it easy to produce content at lightning speed. With the abundance of free sources like YouTube, Twitter, and Facebook, producing low quality content is very possible.
Content that does not add value to your audience will only waste your time and theirs. You do not have much money invested so you must ensure that you are investing in products that work and help others find success.
Your goal as a marketer cannot just be to make a quick sale but instead to develop relationships with your potential buyers by providing them relevant information they need to know.
Many people use digital media as an extension of their business or website, making it a way to advertise for what they have to offer and how they can help you with your mission.
Instead, focus more on creating meaningful content that will influence potential customers to do one of two things: buy from you or find another provider like you who offers the same thing.
Your audience is watching us digital natives – so why would they pay attention to someone else’s advert? They wouldn’t!
By producing your own quality content, you’ll establish yourself as a trustworthy source which may earn you some loyal followers and even revenue. Plus, there are plenty of free resources available online (including this article) that anyone can easily take advantage of.
Content doesn’t need to be long-form either. Short blogs, tweets, and videos all make excellent materials that convey important messages.
Social media has become one of the most important tools for any savvy marketer to have. If you are still using it as a way to spread your message, grow your business, or find new followers, then you are doing it wrong!
It’s time to look at how you can use social media to improve your digital marketing strategy and maximize its potential. You will want to be sure that you are keeping up with the trends, however, so make sure to do some research and read some key tips first.
Making changes to your overall marketing strategy is always good, but there are two things in particular that can be improved by adding social media into the mix. They are:
Brand awareness and recognition
Addressing both of these will boost engagement and interest from other users, which should help you generate more traffic to your site and get more people coming back.
Whether you are already sharing posts on various platforms or not, starting today will give you some extra inspiration and guidance you need to get going.
Creating your own online space is the first way to improve your digital marketing strategy. This can be done through creating a website or via an existing site that you can modify.
The easiest way to start building your web presence is to use one of the many free domain name providers like Google, Amazon, etc. You can then design and update the content for this new website as needed.
Designing your website should include some key components such as your company’s mission, value proposition, and target audience. Once these are in place, you will want to make sure they are clearly communicated.
You also need to ensure that your website looks professional and engagingly designed. It should contain clear navigation, attractive fonts, pictures, and logos.
Once your site is live, you must promote it! Most people do not look at their phone while eating so why would anyone visit your site if you don’t “brand check” yourself?
By putting in time into promoting your site, it will soon get noticed. Many ways to promote your site including social media, sharing blogs, and direct outreach.
Starting your own website is one of the best ways to improve your digital marketing strategy. A well-designed, interesting blog with clear messaging can create new opportunities for you to make money online.
A lot of people start blogging about their daily lives or what they enjoy doing before pivoting into business ideas. By adding in some solid advertising strategies, you’re not too far off from having your own small business!
There are many free hosting websites where you can launch a blog quickly and easily. Many even have features that help you connect with others through commenting sections and/or creating an account so you can use their tools to promote yourself.
Blogging isn’t only limited to making money, but it can also be fun to experiment with different styles and messages.
One of the most important things you can do to improve your digital marketing strategy is to distribute your site. This means making sure that you have an excellent mobile experience, good desktop experiences, and great search engine optimized (SEO) versions of your site.
If you’re thinking about how to boost traffic to your site, then start by testing out different sites and pages on all three platforms – not just yours!
There are many free tools that you can use to test this, so don't feel like you need to pay to gain knowledge. Some of the best ones are Google's own GA or GTSA, Bing's ATS, and Yandex' KUVO.
These will give you detailed information about what parts of the site work and what doesn’t for each platform, as well as some insights into visitor behavior. The better you know your site, the more effective you can be in drawing new visitors.
A good first step in improving your digital marketing strategy is to create a framework or even a new one for doing so. You can use this information to build upon what you have, or to develop new strategies.
A good way to do this is to make a list of different areas that make up a market, and then determine how well you are performing in each area.
You can add to or take away from the list depending on if there’s something you want to focus on. For example, instead of just focusing on finding new customers, you could also focus on enhancing the customer experience or optimizing current ones.
Your marketing approach will be more effective if you know where all the holes in your game are.
A good way to test your digital marketing strategy is to do a quick experiment. Pick one of your products or services that you currently offer, and then add another product like them onto your platform.
See what effects this has on traffic and sales for your current business project. You can also determine if removing the additional service had an effect by looking at how many people lost access to it and how many people switched brands.
This will help you determine whether or not adding new services is worth it for your company. It may be better to focus more resources on businesses that are already in your market so that you don’t lose potential customers due to limited offerings.
Another thing you can do to test your brand is to compare yourself to the competition.