How To Know If Your Marketing Strategy Is Working

Changing your marketing strategy is always worth considering, but only if you are making progress with what you have currently got going on. This article will talk about some ways to know if your current strategies are working for you.

It’s important to evaluate your current state of affairs and determine whether these changes would be helpful or not. If they are, then make the change and see how it effects your business!

If you feel that something needs to be adjusted, do so! Don’t just keep doing things your way unless there’s a significant improvement.

There's no need to make drastic changes, however. You can tweak little things here and there to give you different results.

Do you get enough traffic to your site?

how to know if your marketing strategy is working

A successful website has continuous flow of traffic that keeps coming in. You will know it is working when you achieve this.

There are several ways to determine whether or not your marketing strategy is working. One way is to use statistical tools to analyze your web page statistics. For example, you can check how many people visit your website by looking at the URL directly or using some type of tool designed to measure visits.

You can also track engagement with your site through comments, likes, shares, and clicks. These engagements tell you about the effect your content had on its viewers.

By tracking these numbers, you can identify areas of weakness and strengthen them. By doing so, you will learn what parts of your online campaign work best and which could be improved upon.

How are your website visitors finding your site?

how to know if your marketing strategy is working

As we discussed, having more people find your online business via natural search (like talking about you or your products on social media or through reading articles related to your business) is an integral part of having successful marketing strategies.

But what if they’re not searching for your product or service? What if they’re looking at other sites like yours? Or what if they’re going somewhere else because they don’t feel connected to your brand? All these things show that you may be investing in wasted efforts to market your business.

It can get frustrating trying to figure out why your hard work isn’t paying off and it feels like you’re running into brick walls when trying to fix it.

What are your website's conversion rates?

how to know if your marketing strategy is working

The first step in knowing whether or not your marketing strategy is working is by looking at the numbers!

Website conversions happen when someone performs an action related to getting a service or product from you. These actions can be browsing your site, filling out a form, buying a product, clicking on an advertisement, etc.

Conversion rate means how many people performed that action after going through one of your calls to action (CTAs). A higher conversion rate means more people took the action you wanted them to take. It also means more money for your business due to the number of people who converted.

There are two main ways to determine the effectiveness of your CTAs. First, you can look at qualitative data such as comments left under your ads or reviews of your products online. This may tell you whether or not your advertisements were helpful and what could be improved about yours.

The second way is quantitative data which measures things like click-throughs and conversions. However, these require even more time to gather so it is best to do this once your advertising campaign has had some time to run.

Both types of data are important in determining the success of your current campaigns and strategies. Once gathered, you can then compare different campaigns to see what worked and didn’t work and apply what changes you want to make.

Do you see any differences in the types of visitors to your site?

how to know if your marketing strategy is working

Changing your marketing strategy is always a good thing, but making changes that don’t work doesn’t really help anyone. So, make sure your current strategies are working by comparing your numbers from before you changed them to how they are now.

If you were getting the same amount of traffic months ago as you do today, then your current strategies are definitely working! But if there was a downtick, it may be time to look at what you're doing to determine whether those losses have dried up or if you need to shift things around.

You can also check out if people are interacting with your content more actively – for example, reading pages completely, leaving comments, sharing posts, etc. If they are, then your website is engaging enough to keep their attention for long periods of time, which is a positive sign.

Has your marketing strategy changed?

how to know if your marketing strategy is working

Changing your marketing strategies is totally normal! This is an essential part of staying competitive in the marketplace. You will know that your current strategies are not working, so you will need to find new ways to reach out to people and market yourself.

This could be changing your target audience or medium, adjusting prices, developing new products, finding new channels through which to spread your message, etc.

By switching up what you're doing, you increase your chances of success. If nothing has worked thus far, try something different! Sometimes, a total remake is needed to work.

Track your website's performance to see how effective your marketing strategy is

how to know if your marketing strategy is working

It’s impossible to tell whether or not your current strategies are working without first establishing a baseline, or what you're measuring against.

It’s easy to get distracted by all of the different things you could be tracking in relation to your marketing efforts, but starting from here will help ensure that you don't lose sight of what matters most — the changes that come as a result of your efforts.

By creating an initial baseline for these measures, you can easily identify improvements and determine when trends emerge.

Use Google Analytics to track your website's performance

how to know if your marketing strategy is working

When trying to determine whether or not your marketing strategies are working, one of the first things you should do is check how well-known brands market themselves online.

By using tools such as Google Analytics, you can get some helpful information that relate directly to what types of content and advertisements you're putting out there.

You can also compare this data to past years' numbers to see how successful different campaigns have been. By doing so, you'll be able to identify strengths and weaknesses in both yours and other companies' strategies.

Google Analytics is a free tool that most major websites use to gather statistics about their audience and traffic. You can find it at There, you can view all sorts of stats, like how many people visited your site, from where they came, and even which pages they clicked on.

There, you can also add various plugins and apps to help give more detailed insights into what's going on with your site. For example, you could create an app that monitors certain keywords and metrics around social media to determine if those strategies are working for you.

Share your marketing strategy with a friend

how to know if your marketing strategy is working

Even though you may feel like you’ve been trying all of these strategies for a while now, that isn’t the case!

If you’re feeling overwhelmed by the amount of content and ideas you have, start sharing what works.

You never know who might have the same issue as you and can use this information more effectively.

By having someone else do the work for you is a great way to assess how well each tactic is working for your business.

It also gives them an opportunity to try out some new things on you so they can get tips from you too!

The best way to make sure that you don’t lose momentum is to take a break every once in a while.

You can just completely delete a campaign, or you can shift its focus towards selling another product/service.

This will give your body a chance to re-group and create a new plan of action.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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