How To Market Blog Posts Properly

Marketing is an ever-evolving process that shifts with technology and the market. What works now may not work next year, or even the year after that! As such, you will find lots of tips and tricks in marketing blogs and magazines across a wide range of industries and sectors.

That being said, most successful marketers have at least one trick they use to promote their business that has worked for them in past studies or experiments. By learning these techniques, you can start developing your own set of skills.

You can then spread out and add more creative strategies to boost your online marketing presence. These could be social media tactics, SEO (search engine optimization) methods, and so on.

This article will go into detail about some clever ways to promote your business through blogging.

Make a blog schedule

how to market blog posts

If you want your readers to keep coming back, you must make a commitment to posting regularly. This is an easy thing to do if you are blogging for business, but if you are trying to build up your personal brand then it’s more difficult!

If you want to grow your online presence, you have to put in some work. You will need to invest time into this, just like you would with any other form of marketing.

But I am telling you – it will pay off!

By creating a habit of writing weekly blogs, you create a constant flow of content that attracts new visitors, keeps current visitors engaged, and builds recognition for yourself as an expert in your field.

And all of these things help you achieve your long-term goal of building your own platform and earning passive income through blogging.

Create engaging blog content

how to market blog posts

A well-written article with an interesting topic will get people’s attention, but it is not enough if the content isn’t marketing oriented. Your readers will want to do something with the information you provide, but they will also want your help in doing so.

If your goal is just to grab reader attention, then using fluff or gimmicks will work. However, this type of content won’t connect with your audience and may even turn them off completely. Content that connects is informational and educational while still being entertaining or motivational. It informs about your product/service while helping someone else use it.

Your readers will keep coming back for more when you talk about things they are interested in. Find out what their interests are and write about those topics. Do some research and make sure your facts are solid before uploading the writing you prepared.

Offer a service

how to market blog posts

One of the most common ways bloggers make money is through advertising or sponsored posts on their site. You can run advertisements for products or services in a blog article or they may offer a survey taker incentive to check out this product if it seems good.

A lot of sites will pay you to write about products that match what they sell, or at least are popular. Some will even provide you with free merchandise to promote within your article!

By offering your readers a service or product, you get paid for it. It’s an easy way to generate some extra income. And since you're providing a valuable service to your audience, your followers would be much more willing to spend money from brands you recommend.

Your potential sponsors want to see that you’re interested in them and that you can describe things well so that people will trust you. When you do a great job marketing a product, people will feel confident buying from you.

Encourage commenting

how to market blog posts

One of the biggest mistakes new bloggers make is not encouraging comments on their posts. As mentioned before, comments are a powerful way to get engagement from your audience!

By leaving a comment yourself, you’re giving credit to the other person’s work and showing an interest in them. This attracts more people who want to leave a comment as well!

The best way to do this is by using an online free blogging platform like WordPress or Typepad. These software programs have easy ways to add comments through their settings.

You can also use third-party apps such as Glogster, Disqus, or Livefyler to create your own comment system.

Whatever app you choose, make sure it is very easy to access so that anyone can easily left a comment. Also, don’t pick too many options because might cause users to be confused.

One final tip is to keep things light hearted. If someone makes a joke, respond with something funny to draw more attention to the comment.

Link to other blogs

how to market blog posts

One of the most important things you can do to market your blog is to make sure that you are linking to other blogs on the internet regularly.

This will create an audience for yourself, help spread your online presence, and generate some engagement from readers who may benefit from what you have to say.

It’s also a great way to gain new insights into how bloggers run their businesses and find out more about the field.

By reading through others’ posts, ideas, tips and tricks they use in their business, you get a sense of what works for them and why.

This is totally legit – it’s not like you're stealing their content! It's more like studying under them.

Linked-up blogging isn't just about getting back links either. Having successful linked-up blogs means having success outside of yours.

Your followers may come across another article or two of value, which helps boost their own site rankings. They may even pick up some tips or tools for changing jobs or starting a business.

Social media marketing

how to market blog posts

While creating your own website and posting content online is an excellent way to market your business, social media has become one of the most important parts of any successful marketing campaign.

With the right mix of platforms, you can create interactive advertisements that feature and link to your site, products, and services. This is referred to as in-stream advertising or sponsored posts.

By using this approach, users feel more inclined to visit your site because it is directly linked to the advertisement, instead of it being a random post that may not be related to anything.

Furthermore, people who use these sites have already tuned into them so they are more likely to watch your ad and potentially purchase from you!

Social media sites like Facebook, Twitter, and YouTube offer paid ads that allow you to target specific audiences, which makes it easier to focus your advertising where it’s needed most.

These advanced features cost money, however, and only large companies can afford such fees. That’s why there are many free alternatives available now.

Guest blogging

how to market blog posts

One of the most effective ways to market your blog is by offering helpful tips or reviews on other sites. By sharing content from another source, you are boosting their reputation for credibility and you get exposure for your own website or business!

It’s a win-win situation for all involved.

By adding value to someone else’s site, you gain link exposure that help boost your ranking in major search engines like Google and Yahoo!.

And as mentioned before, guest posting on established websites will help promote your article within their community. People read more active blogs than inactive ones, so being included in an already popular site can attract new readers.

How much time do you have to work on your blog? If you don’t have much time, there are a few tools that can make it easy to find and apply for guest posts.

Don’t rely on ads

how to market blog posts

The first way to market your blog is by creating engaging content you want people to read. Yours should be well written, informed, entertaining, helpful – and I mean help them! You can add links to other sites or products, but don’t overdo it as that may look fake.

By producing quality content you will gain followers who will come back for more of what you give them. They will share your posts with others and spread your message even further.

Your followers will also provide feedback which helps improve your writing and marketing skills. People may tell you things like ‘the article helped me understand this better’ or 'I learned so much from these tips', etc.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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