How To Market Your Blog On Pinterest

As seen with Facebook, social media is one of the biggest ways to market your business these days. With the explosion of social networks like Twitter, LinkedIn, and now even Instagram, it is easy to focus on how much money they make their companies spend on advertising on them. But what most people don’t realize is that some of the more popular sites actually offer you free advertising if you use their platform well.

One such site is Pinterest.

Many businesses have found success using Pinterest as an effective way to promote their products and grow their followers. It is becoming increasingly common to see logos and advertisements for brands all over the pinboard style website. This article will talk about some simple ways to start marketing your own brand through Pinterest!

Marketing via Pinterest isn’t new, but it has become very accessible due to the nature of the medium. By creating engaging content and showcasing our skills and knowledge, we can draw in new followers who may want what we sell. Followers can then spread the word and help you get closer to reaching your business goal.

Create a blog post based on Pinterest marketing

how to market your blog on pinterest

As seen with our website in the beginning, of this article series, you will learn how to market your own business online through social media. Social networking sites like Facebook, Twitter, and YouTube are very popular these days.

People use them to connect with others, share information, and get motivated or inspired by what you have to say.

It is not hard to see that social media has become one of the biggest ways to spread knowledge and inspire people.

And although some may think that it is only for celebrities and large businesses, it is actually an excellent way for anyone to promote their product or service. You just need to know how to do it.

Pinterest is a web-based tool that was designed to help users organize and find new ideas to improve their home life or work space.

With its growing popularity, it now also helps other individuals or companies gain exposure. Many consider it to be another form of social media.

Businesses have even used it as a means to generate revenue. It does this via the so-called pinboards that they create. These can be dedicated to certain products or services or completely free.

But creating a pinboard and promoting it is where things get tricky. That is why we will discuss some tips on how to advertise on Pinterest effectively.

Personalize your blog page

how to market your blog on pinterest

While most people use social media sites to connect with friends, share pictures and chat, some professionals use them for business! Starting your own pinning account is an easy way to get organized and connected with the community.

By creating an interactive space full of rich content, you’ll draw in new followers who will love what you have to say and want to read more from you!

Your profile picture and cover photo are two important things to update. Make sure they both tell someone something about you or your business.

The color scheme should be neutral so it can easily match up with other materials. Try shopping online or grabbing one bag before and after changing yours!

You do not need to include all types of products in your niche in order to grow your pin collection.

Buy products that compliment your blog

how to market your blog on pinterest

As we mentioned before, starting out with great marketing tools is important! If you are trying to grow your pinning business then investing in some good pins and re-pinners is crucial.

But what kind of products can be marketed onto your pinned images?

You can buy clothes or bags from brands that are related to your field or niche. For example, if you have a fashion blogging site, buying new clothing items for yourself and others to admire will help bring more traffic to your website.

If you love reading, get a nice glass bottle to hold your favorite book. You can also purchase board game pieces or gadgets and place them on your pinned pictures.

These things all add to the aesthetically pleasing look of your account while bringing attention to the product being advertised, which is what matters most at the end of the day.

Link your blog with other social medias

how to market your blog on pinterest

When marketing your business via blogging, one of the most powerful ways to spread your message is through pinning. As we mentioned earlier, you can create an account on both Pinterest and Facebook, but that’s not the only option!

By adding all of these different accounts into your online toolbox, you’ll be able to more effectively promote your company and brand.

One such way to do this is by linking your business account onto another site’s profile. For example, if you have a twitter account, link it to their app so people can read tweets and comments from you there as well.

The same thing goes for tumblr, flickr, and facebook pages. By doing this, they will direct interested users to your website or platform where they can view additional content.

This is especially helpful for when someone lands on your site using a web browser, such as Chrome, Safari, or Firefox.

Encourage commenting and sharing

how to market your blog on pinterest

While not every blogger uses Pinterest, it is a very popular site that has become extremely important in marketing your online business. Many people now use it as their main source of inspiration and creativity for putting together new projects or finding new products they want to include in new designs.

By creating an account you get access to all of the pinboards, which help organize and display pictures and information about different topics. You can create your own board, add yourself to other users’ boards as a follower, and then start designing with ideas you have found!

Some bloggers make money through advertising on their profile, some receive donations or sponsorships from brands, and others earn income through selling items displayed on their page.

Post consistently

how to market your blog on pinterest

One of the biggest mistakes bloggers make is not posting enough. You would spend hours writing your post, editing it, then you’d put off publishing because you don’t have anyone to share your post with.

If you’re going to pin posts, you should at least be giving them 24-48 hours to “settle in” before re-pinning or sharing. This allows time for someone else to add their own touches and link back to you!

Your followers may also like an idea you could offer. If you know how to do something well, why not get paid for it? Or maybe you can suggest recipes or tricks for those who are looking to learn more about that. Either way, offering your expertise and getting compensated for it is a great way to gain new contacts and customers.

And while some might say that buying followers will help your page out,it will only hurt you in the end. The people you follow won’t actually read your posts, so they wouldn’t see the benefit of what you have to offer. It is better to invest in other ways to grow your audience.

But remember, even having a large number of followers isn’t everything when it comes to engagement. If no one comments or likes your post, none of your hard work mattered.

Pay attention to marketing tips

how to market your blog on pinterest

Marketing your business via social media like Facebook, Twitter, and YouTube is very popular these days. However, most people fail to promote their own blogs- which can be tricky at times!

Running a successful blog means creating engaging content that attracts readers. Once you have those, you will need to find efficient ways to market your site!

Marketing your website through social media sites such as Pinterest is one of the best strategies. Having a presence on this site can help spread your online brand. Many users surf the web while also looking for inspiration or ideas. By adding pictures and descriptions to your pins, you are helping them do just that!

There are several ways to market your pin’s profile. You can use it to tell about who you are or what you offer, add links to related pages and products, and advertise your company or product (limited to appropriate regulations).

Use engaging images

One of the first things people notice about your pin’s cover is its picture or pictures. Make sure they are interesting, well-edited, and depict what makes you passionate about blogging.

Your profile picture and header image play an important role in establishing your presence on Pinterest. When it comes time to pick yours, make sure it represents you as an individual and a blogger.

It should be representative (of you as an artist, writer, etc.), clearly indicate what area of blogging you are involved in (tips for different areas can be found here), and clear enough for others to recognize who you are.

Header and banner photos that feature your main content will help give your followers more detail on what you have to offer!

And don’t forget to use rich media like GIFs and videos to enhance your covers even more.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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