How To Niche Down In Copywriting

Pick your niche

Once you’ve got some content, one of the first things you want to do is choose a keyword or topic string that will help you attract qualified traffic to your content.

This can be any number of topics, from “ weight loss strategies ” to “ how to get out of debt more quickly.”

The key here is quality versus quantity. You need to have high-quality content that covers this topic, also known as an authority piece.

It needs to be expertly written, with plenty of citations and evidence-based information.

Thus, while there are hundreds of keywords people search every day, there are only so many who are looking for specific info on getting out of debt.

That doesn’t mean you should focus on keywords like ‘ debtor advice ’, but rather try to find common ground among multiple keywords, trying to match them up with your chosen niche.

Determine what value you provide

Why should people trust you? What will they get from reading your content?

Your niche is defined by who you are trying to reach, how you can help them, and what type of price they are willing to pay.

You need to know what value you offer to your target market. This goes back to the “why” of your business- why do you offer this product or service?

What makes your company unique and worth buying? What problems have you identified and how well could you solve them?

Focus on providing value

Even if you’re being paid, your content should still be useful, informative, and educational. People read blogs for entertainment, community, news, and inspiration – but they don’t usually just google it and get an answer. You need to give them something to go back to (and remember).

You can address different topics with different posts, but there will be common themes. In addition to having fun learning about blogging, you also need to know how to use it to connect with your audience and provide valuable information and entertainment.

Put yourself in someone else’s shoes before giving advice; what would you want from a blog post that touches on football? Some tips are pretty basic, like brand or style guidelines, but others could take hours to explain.

That is why we here at Generate More Ideas have created this series of lessons to cover the basics of blogging. From educating readers about our favorite topic to helping us connect with other audiences, writing a good blog post takes skill and practice.

We hope these lessons help you develop your skills and become a better blogger!

Develop your own marketing mantra

Something about your product or service makes it stand out from the crowd. It’s what inspires people to pick up the phone, to click on a link, or to buy when they hear something amazing.

Your motto is your expression of this great thing that you know is worth selling-;your word of mouth marketing statement that encourages customers to keep buying from you.

To build a solid reputation as a seller, work on learning more about your market and getting involved with their lives. This will help them see these things you care about your company and want to purchase your products and services.

Look at how you can make their life better through your products or services. If you do this well then people will continue to shop for your products and services.

Competition is always rising so be prepared to move faster and develop new tactics to attract buyers and keep them coming back for more.

Learn how to read another writer’s work

Although you should never try to imitate someone else’s writing, there are still ways you can mimic their style. Reading other writers’ works is one such way to gain inspiration from your peers.

You may not always like or agree with what they write, but reading excellent stories will help improve your own writing.

The more you practice mimicking styles of different authors, the easier it will become. A good place to start is by reading the back covers of books that have earned rave reviews from fans.

If no novels meet your taste criteria, then take a look at bestselling short story collections or manuscripts that have been awarded top honors.

Either method will give you an idea of what works for people who love literature. From here, you can do some research and find works written by these writers, if they exist.

Know your keywords

In order to know how to niche down in copywriting, you first must be familiar with keyword writing. The goal of keyword writing is to use many different words that refer to one concept so that people can combine them into one sentence or phrase.

For example, let's say you have a dog named Bailey. You might want to write a text saying something like this: "Bailey is a trained canine who will ask questions afterwards explaining what tricks are used in training dogs."

Keywords include things such as barked, raised, leashed, played, asked, explained. Another way to look at it is by asking yourself questions (or just pick one): Did I feel loved when I was with my dog? Does my dog make me happy?

If you were to Google any of these questions, you would find hundreds of websites that provide answers. And the answer could depend on whether you’re talking about feeling lovey-dovey or anxious.

The latter question taps into another important component of successful writing: mood. For instance, if you need to write an essay for work, why not start with a mood-boosting topic?

However, try to apply whatever style you’re going for to every single piece of content you produce. Elle did a fantastic job explaining why this works and using emotional triggers to create motivation and inspiration.

Bullet point: Identify your audience’s emotions

Put yourself in your reader's shoes

Imagine that you are looking for a job, working as a writer, or are already a writer and want some help getting going. What skills do you have that you could use to write?

You can be an expert at marketing but need inspiration if you’re trying to find a writing gig.

Look at other jobs as well as yours to see what they require of you written out. You don’t have to be an expert in every field, but it helps to understand the bigger picture of how things work.

People get hired all the time by doing technical roles that lack creativity. A lot of people are good at coming up with ideas but not so much when it comes to putting them into practice.

That’s because we live in a creative era. People hire others to think for them, which is why content writers are in demand.

We live in a world where information is shared online through blogs, websites and social media. It’s impossible to avoid being considered “creative” these days.

Are you able to come up with ideas and solutions for problems? Can you translate those thoughts into actions to achieve results?

If you can say yes to both questions, then you’re already ahead of most people. There’s a reason why companies like HR specialists who perform contingency plans and creative thinkers.

What sets great writers apart from everyone else is

Think about using hypnosis as a writing tool

While it may not be your favorite style of writing, you can use hypnosis as a creative boost when you write. Rather than forcing yourself to work, you can choose to relax and sleep while you work. This will give your brain another task to focus on other than what you are writing.

Hypnotism is very much like meditation, where you focus on something else besides yourself. As you get more comfortable with hypnotic practice, you can train your mind how to be focused solely on your written expression.

It takes time, patience, and practice to develop this skill, but it’s definitely worth it. Once you do, you’ll find that your subconscious has already done all of the work for you, which helps with over-writing and editing.

You just wrote one best selling book! You just started a series that kept going over and getting better! You just created several money making products!

Practice daily practice of hypnotic techniques to help speed up this process. It also gives you additional tools to make your content bigger, clearer, and easier to organize.

Become an expert at editing

Being an editor is about more than putting out fires. It’s about refining other people’s work and making it better, stronger, faster. Most editors do one or both of these things.

If you’re an editor who specializes in content creation, you may not be called an “editor.” You can make yourself even more marketable by explaining what you do and where you stand.

Most writers seek out editors as help for their projects. And most businesses have one (or ones) of them working on “creating content.”

You can find a job that pays well if you are an experienced editor with a reputation built up from years of helping others get quality content. Or you can start your own company now offering services for hire.

Niche down further by learning how to use software programs like Word and Photoshop. These skills can translate directly into creating original content pieces.

About The Author

Juice Staff Writer
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