How To Offer Copywriting Services

Make a list of writing services you have provided in the past

There’s a chance that one or more of those services might be available for your clients. You could work with them to increase their visibility by adding ads or links to their websites, or you can reach out directly to invite them to do so herself.

The hardest part about offering copywriting services is determining which tasks are best suited for it.

Many businesses try to handle all online marketing themselves — this isn’t a good idea. While some capabilities come naturally, others require expertise other than programming.

Programming skills aren’t the only thing that makes a website designer- they also need graphic design skills, along with an eye for practicality and space utilization.

Likewise, although advertising agencies produce impressive advertisements, without detailed knowledge of the business and its needs, goals, and customers, these advertisements don’t serve much use.

For example, what works as well for attracting consumers may not work for promoting employees.

Furthermore, even if you offer consulting services, you still need understanding of the industry, as well as familiarity with custom software applications.

Software development is a field itself, with its own set of challenges and requirements.

Make a list of writing services you are currently capable of providing

Even if you aren’t offering copywriting services now, it may become an option in the future. You can always seek out writers to help with content creation for your business. Or you could just start copywriting yourself

Either way, you need to be prepared for that eventuality. Take some time to get familiar with the genre and try working into it using the skills you have.

It will make your life more enjoyable and give you something new to offer. Your clients will also appreciate you more since you did not hire someone else to write content for you.

Select your top offerings from lists one and two

When you offer copywriting services, there are a few different ways you can go about it. You can focus on lifestyle topics (eating habits, fashion, fitness, etc.) or business topics (blogging, advertising, marketing, social media).

The hardest part of selling writing services is deciding which opportunities are best. There’s a lot of content out there, so you need a way to separate the good from the bad.

Your job will be almost entirely up front before clients get to work with you. This means you'll have an opportunity to research and learn what projects are going to be worth money-and how much they're worth.

Of course, things still may come up that aren't valuable hours spent trying to sell them. That's just the nature of the industry.

Devote time to studying current market trends by reading published writings

Even if you’re not already in the industry, now is the best time to become familiar with what’s currently popular. You will be able to understand your audience better and offer them a product that fits their interests.

Reading is a significant part of learning as it relates to marketing. People may have different ways of obtaining knowledge, but all can read.

As such, we recommend that everyone spend at least some time reading. For those who are interested more specifically in writing, there are many free resources for learning how to write.

However, no matter which camp you fall into, reading is a staple practice that cannot be overemphasized. It is also one that must be done carefully to avoid wasting time.

That is why we highly recommended investing in a good reader (reading app/software). This way, you can quickly gain access to expert-level content without having to invest heavily in training!

Find at least three clients through networking or advertising

Once you have found potential clients, get in touch with them and ask if they need copywritten content. Go to networking events and look for possible customers. Be social and connect with others online who are also looking for ways to expand their business.

The more connections you make, the easier it will be to generate new business. You can then offer your written services as value to other businesses.

Of course, you could just start out by selling one additional item…

That’s right! A lead magnet is an incentive (often a free product) that you give to people to attract them to buy from you. More often than not, leads come back to our websites to purchase everything we sell.

You can use a lead generator to take care of all your sales leads or you can spend time learning how to use Twitter and Facebook to create lead generators and stay consistent with them. Or you can hire someone to do this for you.

Prepare marketing materials (including videos, promotional pieces, case studies,) for new clients

Once you have finished creating content, such as brochures, ebooks, articles, how-to guides, etc., it is time to promote your services and bring in business.

There are many ways to do this, but one of the most common is through marketing, which includes advertising or promoting your product or service via online forums, blogs, social media groups, YouTube channels, and more.

To attract people to visit your website, you can use free resources like Twitter and Facebook to spread information about what you offer. Or you can pay to get text ads that target specific audiences to draw them in.

Case studies are an excellent way to introduce yourself to candidates and encourage them to trust you enough to hire them. By producing reports that describe your work and how successful you were at doing it, you establish yourself as a reliable seller who knows his stuff.

Practice blogging with partners or friends

Even if you’re not an experienced blogger, you can help others by providing writing resources and guidance. Go through your local newspaper or community bulletin board and look for topics that could use an article.

You can also comment on current articles online and be helpful in directing people to other sources of information.

Participating in social media is another way to gain experience without putting much effort into it. Facebook has lots of features that make it easy to share stories and content, as well as links.

Google+ is a more recent social media platform with a smaller user base than its competitors. However, what makes Google+ unique is its targeted advertising capabilities.

By connecting to your profile, businesses will know exactly how to reach you. Your posts are cataloged using keywords so they can find out what you're interested in.

You can even set parameters within Google+, such as “only my friends can see this info.”

These tools can give you credibility when you write for others.

Networking is one of the most important parts of having a good reputation in the blogging world. People want to trust you and their relationship with you, and trust is always established based on previous behavior.

Develop your website

If you’re not experienced with copywriting, you can still offer writing services in your business. But if you want to grow yourself, it makes sense to develop your written voice skills first.

There are two good reasons to try freelancing before working from home: cost and flexibility.

Freelancers work for their clients at their own pace, making them more flexible than when they work for an agency. And because they keep all the profits from their projects, there’s no middleman taking his cut.

Choose your billing procedures

When you are just starting out, it’s best to only offer writing services to which you plan to bill. This way you can track how much time you spend working on each project.

Also, by establishing rates for your copywriting work, clients can contact you to see if they want to hire you or not. It may help to keep a record of all inquiries and assignments that come across your desk as opportunities to sell writing services.

About The Author

Juice Staff Writer
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