How To Plan A Marketing Strategy

Planning a marketing strategy is an integral part of running a business. A well-planned campaign will run more efficiently and effectively than if you just randomly put things into motion.

As we know, marketing strategies are usually categorized as brand development or market research and positioning, advertising, promotion, and sales. Each one of these components plays an important role in creating your ideal marketing mix.

By having a solid understanding of each element, you can better determine what functions they serve for your company and whether they should be focused on or eliminated.

This article will go over some key points about how to plan a marketing strategy at your workplace. We will also look at examples and tips that apply to different types of businesses and industries.

Break down the goals into smaller, more measurable objectives

how to plan a marketing strategy

A less formal way of describing this is “what are your big dreams?” or even just “dreams” as a starting point. This can be translated into specific milestones and initiatives that you will create to help you reach those dreams.

Specific milestones make planning and executing much easier. They give you markers to measure progress towards your goal and promote accountability.

By breaking down your overall marketing goal into separate tasks, you increase the chance of achieving it in one piece rather than being overwhelmed by all the pieces once they're put together.

Here are some examples of possible milestones:

Create an online store (or start building one now)
Find and register new domains
Develop your website design skills
Gather necessary equipment and resources
Start sharing information with people
Conduct interviews and research

This list is not meant to be exhaustive but instead should get the conversation going about other potential milestones.

Develop a strategy for each objective

how to plan a marketing strategy

A marketing strategy is what actions you will take to achieve your business’s goals. It is not about having a lot of activities, it is about choosing the right activity in order to get the most result from them.

Your strategies should be linked together — use this one as a foundation and build upon it. For example, if your goal is to increase sales, then developing an effective online store is not enough! You also need to make sure that your customers are aware of it so they can pick up the product and/or service.

You must think long-term when planning your strategic initiatives – don’t spend all your money on expensive advertisements during short bursts only to have your competitors outspend you. Rather, invest in media such as social media or search engine optimization (SEO) methods that will keep coming back around until they pay off.

Don’t forget to evaluate the effectiveness of your strategies over time! The more you put into these plans, the better results you will receive.

Outline the campaign

how to plan a marketing strategy

The next step in planning your marketing strategy is to determine what kind of campaign you want to run. This will depend on your business, your market, and what types of messages you want to send to your audience.

You can have a direct sale or goal-focused campaign, educational campaigns that focus on how to do things, promotional campaigns to get people into your store or product line, etc.

The important thing to remember about this stage of the plan is to be clear and concise with your messaging. If there are too many distractions, then no one will pay attention to your content!

Your tone, style, and topic matter all contribute to the success of your message. What mood does it put your audience in? Is it motivational, educational, inspirational, funny, emotional — whatever applies to your target market.

And make sure your messages are consistent – stick to using the same tone, brand colors, and typefaces across every channel.

Plan the budget

how to plan a marketing strategy

A good first step in any marketing strategy is figuring out how much money you have to spend. This includes costs such as advertising, website design, and indirect expenses like traveling to visit a business or taking part in a conference.

It’s very common to think that spending lots of money on an advertisement will result in more traffic to your site, but this isn’t always the case. Sometimes advertisers create overly dramatic advertisements that appeal to people who already are interested in their product, so they too can waste money. It is important to know what you have spent and if it was effective before deciding whether to repeat a campaign or not.

You should also be aware of current trends in marketing. For example, studies show that using social media to promote a company is more successful than using print ads or TV commercials. By sharing pictures and information about the company on sites like Facebook and Twitter, individuals are drawn into the brand and learn some helpful tips.

Planning a budget takes time, but will give you a strong base from which to grow.

Create the ad

how to plan a marketing strategy

After deciding what kind of product or service you have, the next step is creating an advertisement or marketing message and medium for your business.

This article will talk about some helpful tips in how to create your marketing message and what types of media can be used to promote it. It also goes into detail on different strategies that can be done to test your messages before investing too much time into them.

The more prepared you are when trying to launch your business, the smoother the process will go! And again, these things are very easily doable as there are plenty of free resources out there.

Many times entrepreneurs start off with great intentions but then nothing really happens beyond writing their own brand statement. By incorporating other aspects of marketing, they lose focus on what mattered most-their message. Make sure to take some time to brainstorm and research potential ways to spread your message.

Test the ad

how to plan a marketing strategy

A good way to test your marketing strategy is to test the advertisement or advertorial you planned to run. You can do this by creating a similar advertisement or article and testing it on another site/platform with different readers.

This gives you an idea of how well your article influenced action and what effects it had. If you are able to generate more comments, reactions and shares, then your writing was effective and should be incorporated into other articles or advertisements.

Your success will depend heavily on the content of your article as well as the platform. Some may feel compelled to share your article even if they did not like it! This could influence your bounce rate and time on page metrics.

Site owners and users will also provide feedback such as whether the article was useful, interesting or engaging. These types of comments will help you determine the strength and weaknesses of your article.

Choose a target market

how to plan a marketing strategy

A marketing strategy is not something you should pick at random. You must first identify your targeted audience, or what people are looking for, before you can determine how to reach them.

As mentioned earlier, your marketing strategy will depend on the targets of your campaign. If your goal is to increase sales, then who your potential customers are makes a big difference in the success of your business.

If your goal is to generate publicity, then it’s even more important to know who your audience is! The media will choose whether to cover you depending on your appeal.

Knowing who your ideal customer is will help ensure that they watch you, giving you coverage and attention. At the same time, if they don’t see yourself as their ideal person, you won’t get much exposure.

Conduct market research

how to plan a marketing strategy

A marketing strategy is always better when you have done your homework first. You can start by conducting some basic online and offline surveys to determine what people are talking about, what products and services they use for business, and how well these brands do their jobs.

You can also check out competitor sites to see how they position themselves and what methods they use in marketing. By doing this, you can find things like tips and tricks that may influence your own strategies.

By creating an understanding of the competition, you will know what works and doesn’t work so you can improve upon it. That is the best way to develop your own style and brand!

Market research isn’t just limited to competitors- instead, look into the industry as a whole. Find out what types of promotional items there are and which ones get used most. Then pick something related to your field and go from there.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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