How To Plan Marketing Strategy

As seen with our marketing plan examples, creating a strategic marketing roadmap is not an easy task. It takes time and effort to do it right. Luckily, there are some simple steps that can be done in-the-rough as well as more advanced strategies to achieve your goal of bringing in new customers and keeping current ones.

When doing so, make sure to keep things systematic and clear. Use logical thinking to connect ideas together and assess if what you have planned will work or not. You want to create a solid framework before moving onto the next step!

This article will go into detail about different ways to organize and approach your marketing strategy. There are three main sections: Creating a Message, Choosing Your Channel, and Systems Theory. In each one, we’ll talk about how to formulate your message, find your audience, and determine which channels are best for you.

Develop your marketing strategy

how to plan marketing strategy

Now that you have an idea of what kind of company you want to be, how you will position yourself in relation to your competitors, and what products and services you need to offer, it’s time to develop your marketing strategy!

Your marketing strategy is the roadmap for achieving your business goals. It includes all the steps you will take to promote your product or service and get people to interact with it (by giving them reasons to buy it). These steps include creating content to share on social media, finding new ways to communicate with your audience, and gathering feedback about your product or service so you can make needed changes.

You may also choose to directly market your product or service by talking to potential customers at events, doing direct outreach, or placing advertisements where other similar businesses already are.

Make marketing plans

how to plan marketing strategy

A marketing plan is not something that you should create once every month or so, but rather it should be created at least twice a year with significant review periods in between. This helps keep your business organized as well as gives yourself a clear timeline for growth!

Having a yearly planning event allows you to take a look back at what worked in the past and make sure these strategies are still working now. It also gives you time to prepare for next season by creating new strategies or finding other ways to implement old ones.

At times, life gets in the way of keeping up with work and personal commitments, which can prevent us from staying focused on our dreams. If this has been an issue for you, try setting aside some time each week to focus on growing your business.

You may want to consider sharing your journey with others through social media or writing about your experiences online. By putting in more effort into promoting your dream career, we’ll see better results down the road.

Organize your marketing team

As mentioned before, one of the biggest mistakes business owners make is not organizing their teams properly. This can be due to lack of leadership or poor communication skills.

As a leader, you must create strong relationships with others in your organization so they trust and feel comfortable working with you. At the same time, you need to keep people informed about what projects are underway and who should handle what tasks.

This creates an efficient work environment where individuals feel like they have something to contribute and that their ideas were heard. It also helps avoid wasted effort as people know they will get adequate support for their efforts.

It’s important to note that while it may seem easy to manage when you’re alone, managing people takes more than just being direct and honest.

You have to use different strategies and tactics to gain their trust and confidence. For example, offering help and guidance is a helpful way to win over colleagues.

Establish marketing processes

how to plan marketing strategy

A good first step in developing your strategic marketing plan is establishing process- what you do every time you’re tasked with marketing projects.

As we discussed earlier, too many things can get in the way of creating effective marketing strategies.

It’s easy to lose focus when you don’t have clear procedures and policies for doing your job. This is why it’s important to establish process up front — before you ever need to use that procedure!

By having clear guidelines, you’ll avoid wasting time trying to figure out how to make something work, or going through all the steps twice because you forgot something somewhere along the line.

This will only waste valuable time, so start thinking about this now.

Brainstorm new marketing ideas

how to plan marketing strategy

A few basic strategies used for planning a marketing strategy are brainstorming, defining goals, creating milestones, and evaluating effectiveness.

When it comes to brainstorming new ideas, you do not have to be thinking about what angle you want to hit with your next campaign or advertisement. You can just kind of wander around and come up with anything that strikes your fancy.

The best way to make sure these ideas don’t get lost is to create an index card or note-worthy piece of paper for each idea.

Develop your website

how to plan marketing strategy

If you have already designed and built your site, then you are already more than half way there! Now that you know what kind of site you want to create and how yours could use an update, it is time to start designing and developing it.

The first thing you will need to do is choose your web hosting company and install their tool set on your computer. This includes things such as being able to edit files and folders online, access to plugins or extensions for free or paid, and easy ways to connect with other sites like social media and creating accounts.

You also should make sure your internet service provider (ISP) is one that does not charge large monthly fees for limited bandwidth. It is best to find one where you get a modest amount for a reasonable price per month.

Create a blog

how to plan marketing strategy

A well-designed, successful business has an ongoing engagement with its audience that includes posting content they want to read, listening to feedback, and responding in a timely fashion.

For most businesses, this means having a website and putting relevant information there. But what kind of information? And how much of it?

That’s when things get tricky.

You need to know what you are talking about before you talk about it. You have to be sure that your ideas and messages sound logical and consistent.

Start a YouTube channel

how to plan marketing strategy

Starting your own YouTube channel is an excellent way to launch your marketing career or rebranding campaign! You can pick any topic you like, create content about it, and eventually earn money from advertising or donations.

Since most people now have access to a camera, creating videos is easy for almost anyone. It’s also a low cost way to start investing in yourself since you don’t need very expensive filming equipment or editing software.

Having a YouTube channel gives you one more tool to use in your marketing arsenal. By promoting yourself online, you are letting others know who you are and what you have to offer. Your followers can watch your videos, see some of your products and learn something new from you!

Your channel can be general (like yoga) or niche (like how to bake the best chocolate chip cookies). It doesn’t matter as long as your audience is there and listening.

Planning your video series and giving them context is important so that your viewers understand why you are sharing this information with them.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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