A marketing strategy is a plan of action designed to increase exposure for your product or service. With every new marketing tactic, you have to determine what angle you will use to communicate your message and how you will promote it.
Your marketing strategy should be goal-oriented and aligned with your long-term business goals. You want your customers to invest in your products and services so you must give them reasons to do so!
With that said, this article will talk about some easy ways to present a marketing strategy.
A marketing strategy is defining your company’s overall mission or purpose as well as determining which strategies will help you achieve that goal. It can also be referred to as a business plan, because it includes how you will spend your money to fulfill your mission.
A good way to think about this is creating a narrative story of what your company wants to get done. For example, if your company’s mission is to make one million dollars in annual revenue, then your marketing strategy could be to target people who have half a million dollar income.
That is why some say using social media to grow your audience is part of a marketing strategy, because you are targeting people with similar incomes.
Tackling more expensive items like buying products that prove their effectiveness is another tactic for marketers.
Now that you have an understanding of what marketing strategies are, and how to describe them, it’s time to organize all of your ideas into one big, cohesive plan!
Most marketers begin with the goal of getting people to come to their business or site. This is usually framed in terms of wanting more customers, but this frame can be tricky to see through. What does “more customers” mean for your business?
Treating each customer as if they were already a part of your company could go several ways. You could focus on meeting their needs, giving them rewards for shopping at your store, etc. Or, you could offer products that match what they like and pay homage to what made them come before by creating fan-bases and word-of-mouth marketing.
The first way is internal marketing, the second is external marketing.
Internally focused marketing happens when the employees of your business work together to promote your product and services. External marketing focuses on telling the world about your business and its offerings.
By having both types of marketing in place, you will not only achieve your business goals, but also spread awareness of your brand and keep up morale within your organization.
Now that you have determined your marketing strategy, it’s time to establish its theme or what it will be focused on. Your theme should be something that people can quickly identify as related to your business, but also something that ties together all of the various components of your marketing.
Your theme determines how you structure your messages, what colors you use for logos and advertisements, and what style you use when talking about your products and services.
It also sets the tone for everything else that you plan to do with your career (and probably life!). Since your marketing strategy is supposed to represent who you are as an entrepreneur, picking a theme that reflects you is important.
Typical themes include “We help other businesses grow,” “We create new opportunities for yourself,” or even “Putting in hard work pays off.” These types of themes emphasize the importance of motivation in entrepreneurialism.
You can apply these to your own business by using them as examples! What kind of messages do you want to see coming from you? Are you trying to motivate others to keep working hard, offer incentives for their efforts, or just tell everyone to go out and start a business today?
Theme = what your business is about
Marketing is a very broad term that could refer to anything from telling people where they can find your product to creating advertising campaigns to promoting your business via social media.
After you have determined what products or services your business offers, how they fit into your business’s mission, and which areas of the market you want to target, it is time to create an integral part of any successful business — their marketing strategy.
A marketing strategy is usually one or more courses of action designed to promote your business for product sales or service referrals. These can include things like advertising in the media, changing your audience targeting, developing new products or services, establishing relationships with others in the field, etc.
Your marketing strategy should be focused both on the short term and long term. The short-term goals will likely involve finding new ways to spread your message and expose your business to as many people as possible, while the long-term strategies will focus on keeping these customers through effective promotional techniques.
A marketing strategy is usually described as a goal or purpose for what you want to do with your business. It’s creating a picture of how to achieve that goal. Yours should be both short term and long term — it needs to have milestones, deadlines, and objectives along the way.
Your strategic goals can be department focused (like increasing sales in the office) or brand focused (creating an image for your company), or even industry-focused (growing our market share in the food manufacturing sector).
Whatever the level, one thing remains the same – you need to know why you are doing this before you actually do it!
You must understand the reasons for these strategies if they are to stick. If you don’t, then chances are good that people will lose interest, and thus, motivation.
After you have determined what messages or strategies you will use to market your product, you must now develop this messaging! What kind of messages do you want to use?
You can choose to use explanations, questions and answers, stories, lists, and more. Yours may not be exactly like these, but by practicing and developing your talent for marketing using different types of content, you’ll feel much better about yourself as you grow in the field.
And don’t worry if yours aren’t your best- just add some things into your arsenal and you’ll find it! The key is to learn how to mix and match them so that each one works for you and your audience.
Take our tips below from someone who has done it before.
A few years ago, I read an article about how companies spend too much time trying to come up with new ways to advertise for their products before testing those advertisements on the market to see if they work.
They call it the “testing hypothesis” or the “test-advertising theory.” The way this works is you test out your advertisement in front of people, then you evaluate the results.
A marketing strategy is an integral part of any successful business. Yours comes down to what you want the audience to do next, or perhaps even what they have done before.
Your strategic plan can be setting up a new site, revamping an old one, changing how people interact with you, or creating an entirely new product line. It all depends on what you are trying to achieve and what works for you!
Most businesses begin with introducing themselves, but that’s only the first step in laying out the foundations of their success. What happens next is what sets them apart from others who may also use similar tactics.
What makes someone else’t business unique is always due to their marketing strategies.
So why don’t we just tell everyone about our company and our products? Because most brands seem to forget the key ingredient to success- communication.
By this I mean telling potential customers everything they need to know about your business, and then some more. You must put time into responding to questions and comments about yourself and yours, as well as other companies and industries like a professional marketer would.
This way, your clients feel like they are talking to a real person, not a fake version of one. For those who haven’t invested in this yet, start today by taking some time to talk about your business and what you offer.