How To Price Copywriting Services

Set your price marker

Now that you have laid out what services you will provide, it is time to set one price for them all. Whether you are charging per month or per job, this is the price at which you will sell yourself.

Once you have determined your monthly rate, there are several ways to go about setting prices for individual jobs. You can charge by the hour, by the word, by the project, or you can use referral fees.

Whatever method you choose, determine your cost and add it to your bill before beginning work. This way, you are being honest about your costs and clients are knowing they can ask how much everything costs.

You may decide to be more flexible during the planning stage so clients can pay extra for extensions or changes without getting caught. Or you may plan some creative discounts for returning customers.

The key is to be consistent and maintain good books of accounts. By having separate bills for each job, you make it easy to see where your resources are going.

This way, you know exactly how many pages you sent to press outlets and how much money you made selling articles online or in print.

Keep notes on taxes and expenses related to running a business. It helps you understand your costs better and help keep tabs on how well you are doing.

Let others who are new to writing check off their spending until they learn how to budget their funds. After all, everyone needs to start somewhere.

Provide plenty of detailed information

Price your product or service extremely high

When potential clients ask questions about your services, be sure to provide lots of details that explain what you do and how you help them. Don’t forget to list all the benefits of your service.

Then why not write an article describing each feature so people can make up their own minds?

This way you can easily price your copywriting services without mentioning a single number. After all, money is only important if it's worth spending.

If you have a limited budget, maybe this guide isn't for you. But don't worry, there are many ways to figure out how much money someone needs to pay you.

You can try asking previous clients whether they paid or did not pay, or look at the extent of work required in your area. However, the best way is by looking around yourself.

Think back to where you've worked and question why you didn't move on with your career. Was the job too stressful? Did they not give you enough time? You may want to tackle another job within the same industry as well just to gain experience.

Finding freelance work can be difficult, but don’t limit yourself to jobs in your area. Go online and check out what other businesses are charging for their products and see if their prices are reasonable.

Who are you selling copywriting services to?

One of the most important things that help sell your writing service is to understand who you are marketing to. You can have the best product in the world, but if nobody knows about it, no one will buy from you.

You need to know your target audience so well that you could give a speech around them, and they would pay attention.

Who are you trying to market to? What are their values, interests, experiences, skills, etc.?

This helps make the idea process easier since you already have a grasp on what it is that people want or needs. More often than not, you’ll be able to price your service lower since you’re known as an expert at what you do.

It also makes it much easier to keep customers current by knowing what issues are going on in their lives. Developing relationships with these individuals can reduce the costs of advertising for your business.

What is pricing research?

Pricing is the process of figuring out how much something costs. When you price something, you are telling someone that this product or service will cost them money.

Pricing can be simplified into two parts: rate (what per unit costs) and quantity (how many units are needed). For example, water prices include the rate for a glass of water.

While both rates and quantities depend on one another, they have their own independent values. A quantity of any resource must always be compared with its associated rate to see if it’s worth buying at all.

Prices also sell down depending on what type of company you are operating as. Profits come from selling goods or services, while losses are when companies do not make profits.

Calculate how much you can charge

Even if you’re already good at writing, pricing your copywriting services according to how expensive you were willing to work to earn them will let people know what they should cost.

There are also several other ways to calculate price. You can use YouTube videos or tutorials to figure out how long it takes you to make money with your written content, and then multiply this by the number of hours you need to work to make money.

Then again, there’s the labor aspect of content marketing. The more time you put into creating content that teaches others about your field, the more likely it is that people will pay for such content.

Determine how large or small projects should be priced

While pricing jobs is usually pretty straightforward, it’s important to note that their size matters when it comes to cost. Depending on what skill set you have at your disposal, a writing project can range in price from less than $1,000 to over $20,000.

If you don’t keep track of job length and output, it can get confusing trying to work out how much a project costs. It’s best to divide the time frame by which you write letters (output) and then bring in someone to help calculate rate (price).

You can use staff rates or hourly rates, but regardless of whether they are paying for experience or ability, people still need to feel motivated about what they are being charged for.

It’s also worth considering your own mental investment while working on projects. You want to give yourself a chance to balance the cost of paper, pen, computer memory and hard drives so that you know where all your efforts are going.

Create a catalog of project types

The first thing you have to do is to create a catalogue of project types. This should include all the different copywriting services that you offer to your clients.

This way you can easily organize all your writing projects in one place. You will also need to have an overview of what each project is about, how long it will take and other information related to price.

Your prices should be customized depending on the type of work, length of time and quality of service. It’s hard enough trying to write a compelling marketing message for your client without having to do so while working full-time.

The cataloging process should start with the most common project types such as blogging, web design, trade show advertising, promotional materials and more.

Based on what you know about your field and your experience, come up with several project descriptions including estimated costs. Be honest but realistic when completing this list.

Consider adding and dropping fees

Even if you’re committed to giving your clients copywriting services for free, there are times when it makes sense to charge for additional work. You should only drop prices if quality of service is high.

If you consistently give great gifts, people will trust your gift-giving abilities. But if you can’t deliver performance that matches your marketing goals, people will stop buying from you or seeking your help.

The same goes for content marketers. If they find out that they can produce more valuable content with less effort through outsourcing, they won’t do so themselves. Instead, they’ll hire other writers who have the skills to write good content while leaving them to focus on what they do best.

But writing isn’t always easy. It takes time to create meaningful content. And just as financial advisors who offerfree consultations don’t actually spend time taking about your finances, social media promoters offeringfree posts don’t include paid advertising in their efforts.

They cost money – usually very much money. In fact, investing even a small amount can bring significant returns.

Same thing with copywriters asking for payments to promote their articles. They likely wrote the piece without charging any money.

Now they want you to pay to get it seen by more people. No matter how good the article is, it didn’t need to be written unless someone was going to pay for it

Always look for ways to improve

As mentioned earlier, even if you’re already a professional writer, you might not be able to sell your writing services unless you have experience as a freelancer or in an established business.

There are several reasons for this. For one, startups don’t have the money or expertise to hire freelance writers to produce copywriting services. Also, people who work in businesses do not necessarily need good copy written; they pay their advertising budget elsewhere.

Finally, most consumers still prefer reading materials from traditional publishers like printed books. The era of blogging and social media links via online magazines is just beginning.

So how can a writer without prior publishing experience possibly raise his price? That depends entirely on the market. If you want to charge more for your copywriting service, then focus on improving what you offer that makes you special and raising your prices.

Look at other writers’ contracts and see what they require in order to ensure that you get what you deserve when you write a contract.

Also, research legal defenses such as human rights policies and the options available to employers regarding overtime payments. [substeps] Some states impose limits on how many hours you can work.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now