How To Put Together A Copywriting Portfolio

Find out what you have written that is fit for a portfolio

You need to find out about your strengths.

What interests you? What things do you feel comfortable writing about?

Maybe you are good at marketing, business development or social media.

Look into these topics before assuming you know nothing about them.

If there’s something specific you’d like to learn more about, try learning it then looking into ways to improve your writing skills within those fields.

You can also just write from someone else’s perspective if you want.

There’s no one right way to put together a portfolio.

Look at websites and other advertising copies you have created

The world is full of opportunities to show your creativity through website design, blogging, social media icons, etc. Get out there and find some things that interest you.

Put together a portfolio (thumb) showing three to five examples of work you have done.

Don’t worry about quality or functionality of the works—your audience will see what you’re made of and love it. More important, they’ll know who you are and trust you more.

Show off all types of marketing pieces — brochures, advertisements, letters, ads, posts, menus, whatever gets you excited.

Keep doing what you’re doing because you’ve got this! You can also check out these tips for putting together a great portfolio.

Think about your own ideas, concepts, and vision

Although you may not be looking for a job, it is important that you understand what you are writing about.

Your personal values can play a significant role in the work you choose to do.

If you are looking at career options, then yours will help determine how much time and money you spend on research.

If you are looking to launch a business of your own, then your input will help keep you organized and create a plan to follow.

In order to achieve any goal that you have, you will need to know why you want to accomplish this. Write down all of the reasons that matter to you and how they make you feel.

This includes physical health, mental clarity, emotional stability, etc.

Using yourself as an example is one of the best ways to go about this. What matters most to you? Does doing something matter to you or not? Based on the response, you can move on to asking other people if anything matters to them.

Keep thinking about your own life and how you live to find out what matters to you. Then use that information to frame the questions you ask others to see if their answers differ.

Organize your work into a portfolio

An organized portfolio gives you two benefits. First, it is more attractive to potential employers. Second, it allows you to be comprehensive in your presentation.

If you are trying to raise funds for someone else (such as an organization or project manager), then your portfolio should include evidence of successful projects. If you are looking for yourself, then you can focus on areas that relate to what you want from a job.

In either case, organize your work so it is accessible when needed. You also need to have multiple ways of presenting your work.

Some people prefer to show their work online while others like to present it off site. Both have their advantages. To demonstrate your capability, both online and offline, will help prove your credibility in the eyes of your audience.

Put effort into each piece of work in your portfolio. Don’t worry about format or styling; they all do something similar. What counts is how well you communicate, which is why having different styles adds weight to your portfolio.

You can sort out these pieces later. For now, just get some good content uploaded.

Be consistent with your portfolio

Even if you’re not extremely confident in yourself, put together a great portfolio that stands out for good reason.

Your portfolio should be consistent throughout and give potential clients a clear picture of who you are as a writer.

If you use variations of font styles or colors, they need to be an obvious choice made primarily for visual appeal.

You want potential clients to easily understand what each piece of paper is about, so choose fonts that are easy to read and color schemes that are simple.

Going with bright colors over dark ones can help draw attention to your work and make it more noticeable. While some writers prefer one style over another, there’s no ‘ "style war" going on here; pick whichever one best fits your personality and being.

As for choosing fonts, keep in mind how different people view fonts. Some may like one bold font and then dislike another while others might love them both.

Also, remember that although caps indicate weightiness, lower case versions have shorter lengths and are used for writing purposes instead.

Finally, avoid using spaces between words, letters, and lines-it looks messy and unprofessional. All these pieces of paper ought to be related, which also helps them come together as a single unit.

Consider using pre-made portfolios or buying notebooks filled with examples of great writing

It’s hard to feel like you have something unique to offer when you’re still in the throes of creation. But having a portfolio full of your best work can help you get comfortable with offering that thing you love so much.

It also helps you know what you need to improve upon. You may not think there is anything wrong with your latest piece, but if you have a stack of feedback on how to make it better, then you must be aware that there are things that you could do to improved.

Having a portfolio really kicks this type of thinking into high gear. When you consider that most businesses never publish a single piece, let alone produce more than one, you start to realize the value of a well-produced portfolio.

If you want to put together a portfolio, here are some different options : [substeps] If you're interested in putting together a portfolio online, try starpoint (get started for free).. Then add all the sites you've designed and marketed on (there's a list below), and promote them through social media.

Alternatively, you can create a portfolio on wordpress. Or you can use instagram. For maximum impact, show off your best works via selfie.

Keep going back to your portfolio over time

Even if you’re not applying to any specific jobs, keeping your skills up is still important.

Many people don’t realize that putting together a copy writing portfolio can be a task that takes work outside of the job itself.

It can also mean more money spent on marketing practices.

In order to keep doing great work, there are several things that need to happen. First, understand that having a professional looking website is NOT enough.

You also have to show that you know how to market yourself and your business well. Websites may look good, but they’ll never get used if no one knows about them.

That’s why it’s so important to put in the effort now to build a name for yourself. Let’s talk about some ways to do this…

Know your audience?

When you’re looking for work, it’s important to know what people in the industry are listening to and responding to. If you don’t understand their needs and voices, your messages will be lost somewhere between the pages of your marketing materials.

Add value to your message with one-on-one conversations. No one can predict all the questions that people will have, but there are many ways to add some value during these times.

From asking about hobbies to learning more about someone’s life experience, you can make it a goal to create opportunities to learn more about others.

This helps bridge any communication gap they may have with you. You can talk less about things related to business and more about personal matters.

People are much happier when they feel like they can relate to whoever they are communicating with and who they are talking about business issues with. Add happiness to your communications by incorporating topics that are relevant to those stories you tell.

Consider using topic-specific jargon phrases that relate to your story. For example, if you are discussing how technology has impacted your career path, use terms such as “ mobile apps,” or “ cyber hacking,” instead of generic words such as “technology” or “innovation.”

These examples show that you know where the person is coming from and how his or her background could influence them enough to interest them

Focus on strengths above weaknesses

It’s easier to edit, modify, and improve your writing if you have a strong foundation of grammar and spelling rules to work with.

That’s why it’s important to focus on your strengths as a writer, instead of trying to make yourself more focused by getting in the habit of starting sentences with “I write” or “I can write.”

You may know how to add color to your language, but do you also know how to use data and statistics? Does your vocabulary stem from high-concept articles or from cooking stories?

The best way to find out what types of styles you could bring to the table is to look at some examples. Read novels and compare how each one uses style to convey meaning and storytelling.

Alternatively, you can take a class that focuses on literary techniques. Once you understand the different tools writers use, you can apply them to your own prose.

About The Author

Juice Staff Writer
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