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To become a more successful seller, in most cases, you're going to have to be able to reach more customers. You're going to have to market your products and/or services.
Since you're reading this article, we're going to assume that you have an online store. The main way to promote your store is through online marketing channels like pay-per-click ads on Google and other platforms, but there's a great alternative. Email marketing!
Email marketing is one of the best ways to market your Shopify store to increase sales. And in this post, we'll take a look at why it's a great way to promote your Shopify store and how you can get started setting up an email marketing campaign for your Shopify, of course, if you haven't already.
There are many ways you can get your store in front of a lot of eyeballs, so why should you bother setting up email marketing, adding yet another task to manage? Well, there are actually a lot of reasons why you should add email marketing to your armory.
For one, it's not as expensive as the ads you buy from Facebook or Google. Perhaps there may be costs in writing the email copy, but after that, you can sit back and reap more sales because emails can be automated. Once potential customers are locked in on your email list, you can say goodbye to spending big on PPC ads.
Reason number two in the list of why you should set up your email marketing for Shopify is because emails allow you to connect with a potential customer on a one-to-one basis. When you're using ads to reach new customers, it's constant competition with other businesses for their attention. With email, however, you're reaching someone who'd possibly genuinely like to find out more about what your store has to offer.
Thirdly, email marketing allows you to customize the content you send potential customers in a way other advertisements can't quite do. Email marketing lets you know more about your customers, meaning you can send them more relevant information, and they'll be tuned to buy more from you.
We hope we did enough to convince you that you need to get this email marketing thing going. If we have, then stay tuned as we'll show you how to do it.
If you have a Shopify store, then there's really no need to integrate and use other third-party tools. Why? Because Shopify has its own tool to help you kick off your email marketing campaign.
First, you'll have to head over to your Admin page. After that, click on the tab that says 'marketing'. Once the page opens, you'll see a big green button that says 'create campaign', when you click on that button, you will be prompted to choose what type of marketing campaign you're planning.
Since we're trying to launch our email marketing campaign, click on the one that says 'Shopify Email', it's right there in the front, you can't miss it.
You're going to have to get the Shopify Email app before you can go any further. You can simply download the app by searching for it from the Shopify app store. And you're all set!
All that's left now would be to pick a template that suits your business' needs. Shopify has a gallery of those so you don't have to spend an extra few bucks and time searching online.
After you've picked a template, you'll be sent to Shopify's own email editor where you craft what you're going to tell prospects, insert their email addresses, and a captivating subject line.
The subject line needs a great polish because it's the first thing that potential customers are going to notice. Unfortunately, coming up with great subject lines for your email marketing campaigns would be off-topic for this post but you can check out other more detailed and useful resources online.
After you've come up with a subject line that creates a strong impression, it's time to insert content. You'll then have to review the whole mail for some grammatical and other errors. Finally, send it and you're done!
As we've already said, the best part about email marketing is the fact that you can automate it. So how does that work?
Your customers automatically get sent an email after interacting with your store. The emails could be about welcoming, winning back customers, and reaching out to people who left your store without buying after adding items to carts. The list goes on.
Shopify even has a page and a tutorial dedicated to helping you automate your emails. However, all this is not to say that you can't opt for third-party apps. Apps like Klaviyo can also help out with automating your Shopify store's email marketing campaign.
