How To Show Recurring Revenue In Salesforce

It is impossible for most business owners to look past the short-term goal of making as much money as possible during their time in the market. Most start with a dream, work hard to meet that dream, and then lose momentum when they cannot maintain this steady rhythm.

Running a business takes longer than just opening up your website or launch day and letting it take over; you have to actively manage your company every minute of every hour of every day!

This can be tricky if you are not used to it — we all enjoy the benefits of having someone else handle our finances, but running a business means investing in tools to help you run it like a machine.

Tools such as payroll software, invoicing software, accounting software, and other financial management applications can keep you organized and moving forward.

In this article, I will talk about some easy ways to show recurring revenue in salesforce. These strategies can be done anywhere, at any time, and do not require expensive resources.

Create a recurring revenue agreement

how to show recurring revenue in salesforce

A recurring revenue agreement (RRA) is an easy way to boost your sales by offering and promoting services or products that are not normally seen as disposable.

The term “recurring” refers to these products being offered periodically — for example, monthly subscriptions to view this service or product.

By adding this element into your business model, you can increase your income substantially!

There are many types of RRAs that do different things, but most offer users access to some type of tool or app to help them run their business. This could be software such as Photoshop, Microsoft Office, or any other similar applications, or perhaps a free website where people can get helpful information they can use to start their own business.

Some even provide direct support via phone or video chat so customers have someone they can talk to if needed.

Document all the terms of the agreement

When showing recurring revenue in sales, you must document all of your agreements. This includes how much money each party will make under the contract, when payments are due, and what happens if one party breaks their part of the deal.

It is important to be clear about who will pay for what, how business will be split up between both parties, and what will happen to unfinished projects or material downlines if one party quits.

Create a recurring revenue account

how to show recurring revenue in salesforce

A recurring revenue model is one that does not require you to spend your time selling services up front. This is an efficient way to run your business, especially if you are running low on money or need to free up capital for other projects.

A recurring revenue model works like this: You create a product or service (that’s what you sell) and then you work with vendors and partners to produce and market it for you. They handle all of the heavy lifting!

You still get a small percentage of the profits, but you don’t have to invest heavily in sales before you make any money. This is important as most entrepreneurs find that they have little capital left over once they've invested in equipment, advertising, etc.

There are many companies out there that offer to take care of marketing and vendor relations for you during the duration of your partnership. These are called affiliate programs or partner programs.

Most people use these strategies when they have enough capital to start investing in their own products and services, but not indefinitely. Affiliate programs and partner programs are a great way to generate additional income without too much investment upfront.

Create profiles for each customer

how to show recurring revenue in salesforce

Recent changes to how sales professionals are paid in the business-to-business (B2B) industry is changing the way most companies reward their top performers.

In past years, managers would get a large percentage of their total pay based mostly on whether they achieved a particular goal such as hitting a target revenue amount or achieving a certain number of calls per week.

These goals were often self-imposed, making it easy for employees to feel pressured into meeting them. In some cases, even unethical pressure was used so that underperformers felt like quitting before someone made them look bad by failing to meet a benchmark.

This isn’t the case anymore! Because B2Bs now record every phone call and chat with a potential client using software, there's no longer any need to count “successful meetings” as part of an employee’s compensation.

What happens instead is that everyone gets paid according to how much recurring revenue they generated for your company — not just direct reports but also indirect ones like shareholders and stakeholders.

Recurring revenue is money that returns month after month, typically via a monthly subscription or service purchase.

Create a recurring revenue opportunity

how to show recurring revenue in salesforce

A recurring revenue opportunity is one that requires you to take action to continue it, but which also generates steady income. For example, if you sell books, a monthly subscription service book club is a recurring revenue opportunity.

You would need to purchase the same number of copies each month to keep the service running, but your earnings are constant every month!

Creating a recurring revenue opportunity is similar to creating a normal sale transaction. The only difference is that there isn’t an end date. You will have to re-evaluate whether or not to include this item in your sales process yearly.

Some examples of products with recurring services are: magazine subscriptions, fitness classes, yoga sessions, etc.

Record each transaction as it happens

how to show recurring revenue in salesforce

Recording every sale you make can be a little tricky at first, but not because there is too much data to manage, instead, it just requires some time to process all of that information.

Most vendors these days have some kind of software that automatically records transactions into their system when they are made. This includes accounting apps, eCommerce platforms, and even very casual sellers who use an online shopping cart service like Shopify or Amazon.

These applications usually create a record for your business with key pieces of information included: date, price, item number, etc. They also typically add other proprietary info such as what email was used to send the notification, how many people were contacted, etc.

While this may seem like a lot of detail, it is actually quite simple to organize and analyze once everything is set up. The only things you will probably need to do manually are creating accounts for yourself and each person who buys something from you, and possibly updating your own personal sales history.

Monitor your recurring revenue account closely

how to show recurring revenue in salesforce

It is important to pay close attention to your recurrece income as well as what products and services you are offering for it. You want to be aware of when it drops down to zero or very low, as this could indicate something is wrong with the product/service or someone cancelled their subscription.

You also need to make sure that there isn’t anything you can do to increase the amount of money it makes, these being marketing strategies like changing the price, adding additional features, etc. This would only hurt the reputation of your business and draw negative comments about changes to the product.

Something that we have noticed here at Streamzoo is that some people will purchase the Plus package instead of the Standard one because they think they get more features with the higher package.

Do not open new projects in the account

how to show recurring revenue in salesforce

A common way to show IR as “successful” is by opening new accounts or adding additional services for your company. This seems like a good idea at first, but it does more harm than good.

By having you close out one project and start another, they are trying to make you feel successful. It creates an uncomfortable environment that can be very hard to deal with if you need time to recover from a loss or change of heart.

This also incentivizes you to keep offering new products and services since the chances of closing a sale are higher.

It may help their self-image temporarily, but in the long run, this tactic will hurt your sales career.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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