How To Simply Value A Business

Entrepreneurship is an ever-changing process that requires you to constantly reevaluate your business strategies and approaches. Because of this, there are many ways to evaluate the value of a business. You can use hard metrics like revenue or cost analysis, but those aren’t necessarily the best way to assess the true worth of a company.

A more holistic approach to evaluating the value of a business includes looking at its intrinsic values as well as extrinsic ones. Intrinsic values refer to factors such as how much money the owners want to keep in their wallet, whether or not they believe in the product, and if they believe it makes them look good. Extraneous values refer to things such as how popular the product is, how well known the brand name is, and what kind of service people give for it.

By using both sets of numbers together, you get a better understanding of why some companies succeed while others fail.

Multiply the net profit by a capitalization rate

In business, we often have to value a company or business. This is typically done through multiplying the net income (profit) by a capitalization ratio. The common ratios used are price-to-earnings (P/E), dividend yield, return on investment (ROI), and market cap.

All of these can be calculated directly using formulas, but most finance courses will use the standard P/E ratio as the capitalization ratio. That ratio determines how much investors want to pay for a stock based on what it is currently selling for per share and the average earnings over a period of time.

The P/E ratio assumes that an increase in shareholder wealth equals an increase in the price of a stock. Therefore, if a company was offering very little return on investment, shareholders would demand a lower price. Conversely, if a company was investing heavily in growth, shareholders would reward this with a higher price.

Sum the result of both of the above steps

how to simply value a business

Finding the true value of a business is not an easy process. There are many different methods for doing this, and no single method that’s considered the best. What we can do, however, is add up all of the factors in each category to get our final number.

The two major categories when it comes to valuing a business are current market values and internal valuation. The first one is looking at what someone else has paid for a similar business, while the second one is figuring out how much money you would need to make the business work and earn a profit.

Subtract your annual operating expenses

how to simply value a business

The easiest way to value a business is to subtract its monthly or yearly operational costs from the market value. This method assumes that if you pay more for a company than what it makes in profit, then the buyer will lose money by owning the business!

The cost of running a business includes salaries for employees, utilities paid (internet, phone), rent or office space, professional services hired (for example, marketing, legal advice), and other related overhead such as website hosting and free time spent working on the business.

These are sometimes referred to as “non-production” costs, because they aren’t making anything directly, but keeping the business afloat. If these costs were cut, the profits could be used to grow the business.

By using this approach, there are two ways to calculate net income. You can use either the statutory basis or the intrinsic basis.

Multiply the result of step 4 by 1.25

how to simply value a business

In both cases, you should be able to tell whether or not the business is undervalued simply by looking at the ratio that we calculated in steps 2 and 3.

If the market value is higher than the company’s valuation, then the ratio will be lower than one. On the other hand, if the market price is lower than the company’s valuation, then the ratio will be greater than one.

Add the result of step 5 to the result of step 3

how to simply value a business

The third, and arguably most difficult, way is to determine whether or not your investment will be profitable. This is sometimes referred to as determining if the business can make a return on its investment.

A lot of people confuse this with determining if the business will break even. While that is one factor to consider, it’s only half the picture.

You should also consider how much profit the business will make in comparison to what an investor would have to invest in order to achieve the same results. For example, if someone invested $10,000 into a restaurant franchise, they would probably expect to earn at least 2-3% per year in revenue – but some may go as high as 5%. An investor could potentially buy a smaller business that earns 1% per month, but likely has more debt than equity which makes it less stable.

By comparing the two numbers (the cost of buying the business and the expected returns), you can determine whether or not investing in the business is worth it for you.

This is your enterprise value

how to simply value a business

The term ‘enterprise value’ comes from finance, where it was first used in the 1960s. Since then, it has become one of the most important metrics in business. It gives us an overall picture of what the company is worth, how much money it would take to buy it, and how profitable it could be if sold as a whole.

The enterprise value of a business equals the market price of its assets plus their net book value (what they are actually paid for) minus the cost of its liabilities. By looking at all three parts separately, you can get a better understanding of whether this company is worth investing in or not.

If the market price is higher than the net book value, the business is undervalued. If it is lower, it is over-priced. You should always strive to find the middle ground, which is the fair valuation for the business.

Business valuations have many different approaches, so no matter who you talk to, you will get different answers. What matters more than anything else is that you understand your own assumptions and why other people assume those assumptions.

Compare this number to the market price of the business to determine if you should buy or sell

how to simply value a business

The most efficient way to value a business is by comparing it to what other similar businesses are selling for in the marketplace.

The process is simple, but some say it’s difficult to do correctly because no two companies are the same. What makes one company more or less valuable than another depends largely on how well they perform their job and whether there are alternatives they can poach customers from.

Businesses that have crossed over into death spiral modes where nothing works any longer are not included when calculating the pricing of comparable firms.

By excluding these failing enterprises from your calculations, you will be giving yourself an upper limit on the true value of the business.

Consider the following factors in valuing a business

how to simply value a business

When evaluating the market value of a business, there are several important things you must consider. The easiest way to do this is by using the example of buying a car. You should definitely look into how much money you have in your budget, as well as what type of cars you want to buy before determining the price.

If you have a large amount of cash, then going up onto the lot and looking at different models is the best approach. If you don’t have that kind of money, then you can look online for estimates or even go visit a few test drives to get an idea of what prices are like.

The same goes for business sales. There will always be people talking about their experiences with the company, as well as comparisons with other companies in the area.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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