Starting your own marketing agency is a great way to go into business for yourself. Marketing is a field that is always expanding and growing, and demand for good marketers is high.
Marketers are in high demand as companies are constantly trying to sell their products and services. With so many products and services being marketed, it becomes a challenge to stand out.
You can market for other businesses, companies, or individuals-which is why the term agency is used. An agency can market anything!
You will need to learn some marketing skills, of course. The most important ones are communication, persuasion, and strategic thinking. You will need to be able to communicate your ideas clearly to others so that they can help you achieve your goals. You will need to be persuasive so that you can get other people on board with your ideas. And you will need to be able to think strategically so that you can plan effective actions.
Before you start your marketing agency, make a list of types of clients you would service. This can be based on industry, size of business, and geographic location.
For example, if you are located in a large city, you could service larger corporate clients, while smaller business referrals would come from the surrounding areas.
Small businesses in your area may not have the funds to hire an agency, so offering them services may help build your client base. As mentioned before, marketing is a universal need and can bring in diverse clients.
Going back to the previous example of creating an agency to work with influencers, this could be done for any type of business. Companies of all sizes want to grow their brand awareness and sales, so this service would be well received.
As a marketing agency, you will be asked to work on many different types of clients and projects. Some may pay more than others, some may be more fun to work on, but you must have a list of clients you would not service.
For example, if you do not want to work with small businesses or startups, then put that on your list. If large e-commerce sites are not your thing, then do not take them on as a client.
This is important because it can save you time and stress in the long run. You do not want to take on a client that is difficult or requires extensive research just to get paid what they pay other agencies.
By having a list of no’s, you can also focus more on the clients that fit with your agency and what benefits they receive from working with you.
Having a website is essential to marketing yourself. You should have a website to advertise your services, showcase your work, and give people an easy way to contact you.
Having your own website shows confidence in your work and business. It also gives you control over how you market yourself and your clients.
You can buy a domain name and create a website via various free platform providers such as WordPress or Tumblr. There are also professional platform providers that cost money, such as HubSpot or BigDropMarketing.
If you are not tech-savvy, there are plenty of free help available online to learn how to create a website.
Having your own marketing agency means you need to have your own social media accounts. Creating an account on each major platform takes a while, but it’s worth it.
You can create an account on: Facebook, Twitter, Instagram, and LinkedIn. Some agencies also have Telegram and/or WhatsApp accounts.
Having these accounts will help you connect with potential clients and recruit new talent for your agency. Having a strong social media presence is also a key component of client recruitment.
Clients want to know that they are hiring someone who is able to effectively market their business through all forms of media. Having your own accounts will prove that point.
In order to make the most out of your agency’s social media accounts, you should plan out what you are going to post on each one at the beginning of the week. This way, you are being consistent with your posts and messages sent out to your followers.
Finding clients for your marketing agency will be a large part of your job. The best way to do this is by investing in advertising.
There are several paid advertising platforms you can use to find new clients. Some of these include Google Ads, LinkedIn, Twitter, and Instagram.Depending on the type of client you’re looking for, one platform may be more effective than others.
Google Ads is a free platform that provides targeted users based on search queries. You can set a budget per day or per click, depending on how much you want to spend.
LinkedIn offers business listings that cost around $100 per year to feature your website and information about your agency. This would likely attract more potential clients due to the fact that it displays all of the information they need to contact you.
Twitter and Instagram are free platforms but have limited space for advertising. These must be crafted carefully to get the most out of them.
Having a well-presented marketing portfolio is key to landing your first marketing agency job. As mentioned before, employers want to see what you’ve done and how you’ve done it, so a complete picture is needed.
A good way to start is by creating a marketing portfolio website. Use a domain name that is professional and easy to remember, such asYourNameMarketing.com. Then, create sections for each of your work or projects you’re excited to share.
Each section can include things like:
a description of the project or campaign, who the client was, goals and outcomes, resources used or people involved, other related projects or work you’re proud of
By having your work organized and easy to find on your website, potential employers can check out all of your previous work quickly and easily.
Having a well-designed website is essential to marketing yourself. Make sure you include all social media accounts, your portfolio, and your bio. Your website should be a source of constant content for potential clients.
By keeping your website updated with your latest projects, content you’ve created, and your bio you ensure that potential clients know who you are and what you do.
Having an active website also makes it easier for potential clients to find you. With easy links to your other social media accounts and a portfolio of your work, potential clients will have no trouble finding out who you are and what you do.
Having a website is not free, but there are plenty of websites that are very affordable.
Another way to get your name out there is to write guest articles for other websites that relate to your business.
Do not put your business name on the article unless you are being paid to write it. You want people to enjoy the article, not feel like they were tricked into reading an advertisement.
Find sites that offer free blog posts for contributors or ask if you can post an article on their site. There are lots of sites that offer this service for free so do not be shy about asking.
Putting your name out there leads directly to more business, so this is a great way to promote yourself without being too overt about it. People will check out your work if you put your name on it, which is what matters!
You can also write articles for free on platforms like Blogger or WordPress. Then, link back to your website or personal page on social media sites like Facebook and Twitter.