How To Start A Marketing Blog

Starting a marketing blog is not as difficult or expensive as some make it seem. In fact, you can start writing about anything from anywhere! All of that is great for you, the blogger, and the reader.

Your personal brand will grow with every new article you publish on your business website or through another channel like YouTube or social media. Your readers and followers will come back for more content you provide them.

You are already spending time educating people, now just add to that by creating an income stream. It is truly a win-win situation.

There are many ways to begin publishing online if you have no experience doing so. You do not need to have a large budget to get started either.

With the right guidance, there is nothing you can’t achieve!

Many people gain popularity and earn money quickly via blogging. What makes someone succeed really comes down to their personality and what they put into the work.

No matter who you are as a person, your writing style, and how you present yourself to the world will help you in success. People will look at your writing habits and determine whether you deserve credit for what you say and promise.

Making promises without proof or staying up late editing and formatting takes away from other things you could be investing your time in. Make sure your commitments are reasonable before agreeing to them.

Narrow down your list of topics to 1-2

how to start a marketing blog

A few years ago, having a marketing blog would have been an ideal way to promote your business. Now, it’s not quite as helpful. With the availability of free content online, producing quality written material has become easier than ever for anyone with a smartphone!

Content marketing is one of the most effective ways to market a business these days. What makes this style of marketing special is that you don’t need too much money or too many resources to do it. You can start writing about things that matter to you and to your audience, and then try to gain some momentum from there.

Your personal marketing blog allows you to experiment and find what works for you. It also gives you a chance to showcase your talents, and develop your writing skills.

Develop your theme for your blog

how to start a marketing blog

Now that you have chosen a niche, determined what services or products you will offer through your business, and picked a name for yourself, it’s time to develop your marketing strategy!

The first step in developing your online presence is choosing an easy-to-manage domain name and website platform. You can use a free trial account with one of the many web hosting companies to test out your site before investing in a paid plan.

Your domain name should be catchy and tell people something about you, but not too vague. Make sure to check out their list of extensions to see which ones are still available. It is very expensive to start up a new website so make sure you have done some research into the best options.

You do not need photos of every product you sell, only enough to give your followers a good idea of what items you have and how they fit into your brand. Your profile picture and cover photo are important as they stick with you anywhere you go on social media sites. They help set your tone for the space and communicate who you are to others.

Find a website that you would like to use as your marketing blog

how to start a marketing blog

Starting a business is not for the faint of heart, which is why most people do not actually start one.

Running a business means there are always deadlines to meet, commitments to keep, and tasks to manage – it’s never truly quiet.

But with time, those things will slow down if you prepare yourself properly. You have to be willing to put in the work though, otherwise this won’t happen.

So, before you even think about starting your own business, you must make sure that you’ve prepared for it by creating an online presence through a marketing blog.

Purchase the domain

how to start a marketing blog

Once you have saved up enough money, it is time to purchase your domain name and website platform. You can use our link here at GetDomainAndSite to find affordable domains that you can customize for your business or pick from the already designed templates!

It’s important to remember that is almost free! All of these sites are paid through an intermediary company such as HostGator, BlueHost, or Google Domains. By registering with them, they take care of all the technical details like installing WordPress, creating accounts, etc.

Bluehost is one of my favorite site hosting companies because not only do they offer cheap plans, but they also give you free web space to create your own site! I would recommend trying their very basic plan before investing in more expensive options.

Google Domain names are totally free too! They may seem confusing at first, so make sure to check out the help section before getting started.

Create your blog

how to start a marketing blog

Starting a marketing blog is not like starting any other type of website or business! You will need an appropriate domain name, hosting, and WordPress installed before you can begin writing about anything market related.

Your domain name is your site’s address so it is very important that you pick one you can easily remember and that leaves a good impression. It should be catchy and reflective of what content you want to put onto the site.

For example, if your passion is cooking, then could become your site. Or if you are passionate about yoga, you could

Hosting is where your site files live online. This includes things such as blogs, eCommerce sites, and websites with lots of interactive features. Most web hosts offer free plans that are enough for most people.

Last but definitely not least, you need to install the blogging software. There are many options out there so do some research and find one that works for you. We recommend using Google to test them all!

After everything is set up and ready, it is time to get creative! What kind of content you want to write about and how you want to organize the posts makes a difference in the success of your blog.

Start engaging with content

how to start a marketing blog

Starting a marketing blog is not like starting any other type of business or hobby. You will need to be constantly engaged in making interesting, helpful, entertaining content that people are going to want to read.

It’s easy to start writing about things you know something about but then get bored and stop posting new material.

To avoid this, make it a rule to write about topics you are not very familiar with by introducing them into your repertoire first. For example, start off writing about how to bake the best chocolate chip cookies before moving onto more advanced recipes.

Your online presence should always feel natural to you. If you have a knack for design or photography, share your skills and contribute to the blogging community!

You can also put together an informal survey or ask people questions through your website to gain insights and information.

Invest in good quality content

how to start a marketing blog

Starting a marketing blog is not very different from starting any other type of website or business! You will need to have an internet-connected device such as computer or smartphone to start, then you can begin creating your website.

To create your first article, you can either use free writing tools or write about something that is interesting to you so that you have an inspiration source. Once you have written your article, it is time to edit and improve upon it.

Your initial draft does not need to be perfect, but it should convey your message clearly and effectively. When editing your article, make sure to take out anything that does not contribute to the narrative of your piece and to include only relevant information.

After completing this process several times, you will find yourself with a stream of creative ideas that can be organized into new articles. If you are ever struggling to come up with new material, you can always look through our list of tips for beginner bloggers.

Link your blog with other platforms

how to start a marketing blog

Another way to begin creating a marketing blog is by linking it to another platform or site. This can be done through an interactive website, social media, etc. is a great place to start. Not only does it allow you to create an easy back-office for your blog, but you get free domain names!

By having your own domain name, you are able to easily update the URL of your blog, which helps promote your brand.

Your website’s address is also more professional than using “” – case in point being this article’s title!

There are many ways to link your market blog to others, so do not feel that you have to link out completely from the source. You can still keep it cohesive by adding links related to your business or field.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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