How To Value A Blog

A very popular way to start your career as an entrepreneur is by creating or editing a personal, online lifestyle or creative business site. With the rise of the internet, there are now easy ways to create your own website and/or take control of yours that were not exist before.

Many people make good money marketing products through blogs and other sites with their expertise. It is definitely a worthy pursuit if you want to get into the blogging industry!

However, it can be tricky to know what kind of value your site has. What features should I include? What content will my readers find engaging? All of these things contribute to how much value your site holds.

This article will go over some tips for developing your blog and determining its true worth.

Estimate your website’s traffic

how to value a blog

The second most important factor in determining if you should invest in your own domain or not is how much traffic your current site gets! If you have no clue what I am talking about, then here some terms you need to know.

A webpage with an HTML domain name is referred to as a URL (uniform resource locator). An HTTP server (web hosting company) uses URLs to connect clients requesting content to the specific web page. A domain name is like – this is your location-specific address for your website (think of it like ).

URLs are case sensitive, which means that “” is different from “MYCOOLWEBSITE.COM”. Using the same example, “” is different than just “�” because the two parts — the host and extension — differ.

If your current site has the word ‘blog’ in its address, then many people will add the '' after it when referring to it. This is called using the suffix 'tag'. For example, mycurrentsiteisaboutcars– so instead of, people may refer to it as or

Calculate your blog’s worth by estimating your website’s revenue

how to value a blog

When it comes down to it, your blog is only as valuable as what you can get out of it. Sure, maybe you have a passion for blogging that makes writing for your site something you are really passionate about, but if no one reads it, your content will go unused.

Content is a very expensive ingredient to make into products. If you don’t invest in it, people won’t come wanting your product made with it.

Your website is an investment; it costs money to maintain it, and it takes time to find new readers. But most of all, it needs to be stable so people can access it!

There are several ways to value a blog depending on how much traffic it has, how successful it has been, and what kind of income it brings in.

Estimate your website’s revenue

how to value a blog

The second most important factor in determining if your business should invest in a new platform is how much money you will make from it. Luckily, there are some simple ways to come up with an estimate of how much money your site can make for you.

You can use online tools to gather data about your competition and determine what they are earning per month, or even yearly! By looking at their income, you can get a good idea of how much your site could be making.

Another way to find out more information about your potential market is by doing surveys. You would have to do these just once, but it is worth it as you learn more about your audience.

There are also several free tools that you can use to test your own marketing strategies, like creating content or posting onto social media. If you were paid for the effort, then this would prove whether or not your strategy was successful.

Calculate your blog’s worth by estimating your website’s growth

how to value a blog

Many experts suggest using past performance as a way to determine how much value your blogging service will bring you. This is typically done through online surveys or studies that ask people what they would pay for a similar site with testimonials, etc.

By looking at sites like yours, you can use their sales and/or revenue to help gauge how profitable your business could be!

It’s important to remember that no two businesses are identical, which makes it difficult to compare one’s numbers directly with others. That being said, you can usually find some information and insights about close competitors to get an idea of how well they are doing.

Another way to evaluate the strength of your site is to see how many visitors you are getting.

Estimate your website’s growth

how to value a blog

As you know, setting a value for your business depends heavily on what kind of business you have and how much money you need to keep doing what you are already doing.

For example, if your goal is to make as many dollars off advertising as possible, then your budget needs to include that. If your goal is to grow your readership, increase engagement, and gain followers, then investing in SEO or social media marketing tools is important.

However, if your goal is to create an online space where you can showcase your artistic talent, invest in a good quality camera!

Your budget should also factor in how much you want to spend on domain names, hosting, and other general site expenses. These things add up quickly so be sure to look into the costs ahead of time.

It’s totally normal to feel overwhelmed when starting out, especially if this is your first real business. You will probably feel stressed, uncertain, and even a little bit crazy at times. That’s okay!

Thinking about why your business might not be bringing in any revenue and trying to determine what could potentially decrease your income are both very valid reasons to reduce your overhead.

Reducing overhead will help preserve your financial health by saving you money in the long run. And although it may take some time before your business starts turning a profit, there are ways to evaluate whether your spending is too high.

Calculate your blog’s worth by estimating your audience size

how to value a blog

There are two main ways to determine the value of your blogging career. The first is by calculating how many people you think could potentially read your content, and then multiplying that number by an average cost per reading session.

The second way is to look at what blogs similar to yours are selling online. You can use those numbers as a basis for creating your own price tag!

Both of these methods assume that most of your readers will spend the same amount of time reading your site. If there is no consistency in spending time on your website, then the accuracy of the calculations drops.

However, we feel that it is important to invest some time into developing his or her reader base. This article will talk about more strategies to promote reading on your site, as well as other things that can boost its value.

Estimate your audience size

how to value a blog

A good way to determine how much value your blogging service will provide you is by estimating how many people use your site and what they get out of it.

There are several ways to do this. You can pick a day at random, set an hour randomly, or find a time when your site has received the most traffic.

Once you have picked your starting point, add 30 minutes to it and see how many visitors you got during that time frame. Subtract those numbers from the original start time to obtain the average amount of visits per hour.

Divide the number of visits per hour by the length of time in hours to arrive at the approximate daily visitor count. Add these numbers together to figure out how many people visit your site each day.

Now that you know how many people visit your website, you can calculate how much value your site provides with two different methods.

The first method comes directly from Website Pricing. It looks at the cost of the domain name and hosting to come up with a monthly price. Some additional costs, such as WordPress premium or business services, are also factored into the equation.

By looking at both direct expenses and indirect benefits, a more accurate price is obtained. This allows you to compare like products so you can decide which one is the best for you.

The second method calculates how much money your site makes using either Revenue/Usage models or Compute Profit Models.

Calculate your blog’s worth by estimating your website’s success

how to value a blog

Most people start thinking about how much money they want to make online when they begin creating their own digital products or blogs. At that stage, the most common way to value your blog is looking at it as an investment.

You can look at it in terms of dollars and cents, but that doesn’t always work for everyone. What kind of income you want from blogging comes down to what you believe in and what you are willing to put into it.

It also depends on if you compare your blog to other websites with similar content, or whether you compare it to something like a book written by someone else.

Valuing your blog via these different routes will give you varying numbers. Depending on which one you use, your final price tag could be slightly different.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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