How To Write A Copywriting Proposal

Conduct market research

Before you write a word, do some research. You want to know who your target audience is so that you can offer them something special. Find out what’s currently trending so that you can connect with your audiences “hunger” for new ways to express themselves.

Who are they? What are their needs? What products or services do they seek? By discovering these things, you will have a better sense of how to inspire them.

Inspiration isn’t always coming from outside sources. You may think that everything in life should be centered around money and status, but if this doesn’t match up with who you are as an individual, there might be a problem.

Prepare your proposal

There are many ways to prepare a proposal. The way you do it depends on what type of business you are in, such as whether you are writing a formal or informal contract.

Here we will discuss the more formal method of creating a written proposal. This is for contracts that have signatures at the end, like sales agreements.

The most popular form is the outline format, where you create a list of points within the agreement and dedicate specific paragraphs to each point. You can also write out multiple drafts’ worth of arguments before putting them in the agreement.

This process helps make sure there are no surprises and all parties agree with the terms. It prevents one party from being bullied into signing by the other side.

Also, an outline format creates fairness for both sides when the agreement is signed. If someone didn’t want a certain thing included in the agreement they wouldn’t be forced to have it.

Outline formats are common across genres. Here’s how to create one :

Step 1: Start with a brief introduction explaining who you are, who the customer is, and why you think they should hire you. (It’s OK if you state the exact same things about yourself; people already know everything you’re going to say.)

Step 2: Next, explain the length of time it will take to complete the project.

Visit companies and present your proposal

Even if you have created all of the ideas for yourself, it is still important to see the company’s approval level before making any sales.

If customers don’t feel trustful that you will sell them what they need, they are less likely to buy.

Your goal should be to gain their confidence as much as possible. Visiting business units and presenting your proposals helps show the company that you are serious about selling products and services.

You can write up your proposed deal carefully, then stick by it no matter how much you price it. Also, make sure you address the concerns of the people who run the department or business unit you are trying to sell into.

It also helps to include human elements such as calling names and showing concern for others’ feelings.

Ask for samples of their work

If you don’t have any previous experience with their work, then ask if they can provide sample writing projects that you can handle individually. You can look over their notes and materials very carefully so there are no mistakes or errors.

This way you will know how each project they completed was handled. Most writers share their original files and documents to help you build upon them by adding your own style or flavor.

It is also helpful to know what options were chosen for each project as well as who wrote which part of the overall document. This helps ensure you choose the right option for your proposal as well as helping you match your offering to the client’s needs.

Sample questions to ask before hiring a writer include but aren’t limited to:

What education do they have?

Which courses did they take and why? What interests them?

Why does this person want to write?

How would their lives be different after we hire them?

Price your services

Once you have a clear understanding of what you offer, price it. You will need to include your best estimate as well as the range you are willing to accept.

Most proposals follow a standard structure but there are many ways to go about pricing a proposal. Some prefer to start with their desired amount and work down from there, while others begin with an initial rate and work up.

You can also choose which price list to use. For example, if you usually charge X for writing a report, tell them that you want Y dollars for setting up the project. It’s easier to raise your fees when someone pays me pay you off.

But remember – your customers may know other businesses who provide similar products or services at lower prices. If they share your opinion, they might even try getting some higher-quality service for less money…then why not give them a try?

There is no sense in asking for donations unless you feel it is deserved. People generally understand that doctors and professionals don’t write letters requesting donations; however, people seem to think it is acceptable to ask for donations from relatives and friends because they are “friends” or “relatives.”

Don’t make us search through the website to find out how we can help you. This takes away from our time to actually do something for you and gives you back your time to enjoy being a parent, a friend, etc.

Choose a writing style

Although you can write your proposal in any genre, there are certain styles of writing that may be more suitable for the particular project.

Prior to starting your draft, think about which writing style you prefer. Then, choose one of these styles to create your proposed manuscript.

You can find writing samples from other authors at their website, as they have made the process easy by providing an online guide.

Alternatively, you can search for writing samples through websites that provide literature resources. Some examples include the academy on talent (aot), academia, blogging resource link, bing doco and worldbook.

Finally, you can also ask the original writer who created them if there’s another source for finding writing samples.

Don’t make it too long

The proposal should only take about three or four pages, including the cover page. Generally speaking, the more pages you get people to read before they close the document, the better your odds are of getting them to buy.

However, there is a limit to how many words people will read before signing their name. At some point, people realize that reading isn’t helping them buy or sell anything and the deal is dead — so write what you have vaulable, not what you want.

The whole idea behind a writing a proposal is that you know your message and its worth. You also need to keep in mind that people won’t read something until they feel ready and able to do so.

Therefore, the proposal process takes time. Even when people download your proposal, they will often just skim it instead of reading it word for word.

Also, once they open the proposal, they still don’t know whether or not it was going to be a good fit for them. Based on my past experiences, I would say that two out of five times, they opt out of the match entirely and sign an alternative agreement.

Make sure you are skilled enough to write copy

Writing is skillful when done well, but it can be learned by anyone who wants to get good. When writing copy, you must know your audience inside and out before you start typing. You need to have expertise in the subject matter or product that you are selling.

You also must understand how advertising works, because you will be using ads to attract customers and persuade them to buy what you are offering.

Think about using a marketing partner

Partners can take different forms, but they all share one common purpose: to help you do your job better. When you outsource work that takes up time or is part of your responsibility as a business owner, you free up time for things like investing in the future of your company, taking vacations, or simply having enough energy to focus on running the business day-to-day.

There are many benefits to working with partners, including these:

Cost savings






It gives you diversity

You can choose different options

You can build relationships

It helps avoid burnout

To see the advantages of partnering with other businesses, look no further than the countless success stories posted online by founders who started their companies partnered. There are also distinct cases where startups have grown through partnership.

About The Author

Juice Staff Writer
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