How To Write Great Copy

Read, read, and then read some more

The most important thing you can do to improve your copy is reading it.

Reading other people’s writing is one of the best ways to develop your own style.

You will also learn how to make what others write by observing their weaknesses.

There are several places where you can find good writing: books, magazines, catalogues, letters, or online.

The better the writing, the more likely you are to understand it.

Here are three great sources for reading to improve your writing :

1) Magazines

2) Weblogs (also known as blogs)

3) Books

Any of these can help you in your writing journey!

Flesh your ideas out with real life examples

Even if you’re already an experienced writer, it’s still important to know how to put your thoughts into words. You need to understand what things mean, and then have enough self-awareness to know these things about your words and sentences.

Most writers go through periods where they feel very comfortable in their ability to compose phrases and sentences. Then there are times when you just don’t know what something is worth saying about.

The best way to develop expertise is by doing, not thinking. So throw yourself off at a tangent, write about something that scares you or makes you want to shift or tap dance around the house, and say “I don’t know” as often as possible.

That will force you to think about the topic more deeply, which is key to developing thoughtfulness. And being able to turn topics inside out is what differentiates good copywriters from great copywriters.

Coaches call it 'grooming', we call it 'copycraft'

If you’re new to copywriting or feel stuck, I recommend ‘Grooming – The Art of Preparing People for Conversations’ by Dan Koch.

It’s an easy read with helpful tips that will make you a better groomer of people.

I also highly recommend his latest book, ‘Conspiracy – The Truth About Accepting Other People’s Ideas’ which is about leading others into a conversation.

However, if you still don’t have any success using these methods, then there are other ways to improve your skills.

There are many different online resources for coaches who want to learn how to best assist companies in improving their conversations.

Take advantage of how-to guides

There’s no better way to write effective copy than by taking other people’s good work and adding your own flair to it.

That way you can be sure that all the hard work has been done for you. You just have to take a look at the product or guide and pull out the key tips and techniques to make them work best for their purpose.

This is called backlining, and it’s an extremely valuable thing to do when writing about products because people don’t usually think about the details as they are using the product.

By backling your copy through processes such as thinking through examples and coming up with alternative ways to use the product, you will help others remember the content without having to read a word.

Find your passion and use that as inspiration

Writing is an art, not a science. If you love what you’re writing, then that will come through even when you’re doing something as simple as copying other people’s work.

You can take any subject and make it fun by looking at it from a different perspective. When you write about a topic that you are familiar with, this helps us understand the story more deeply.

When you write about a topic that you're passionate about, there's only so much time in the day before you feel like you should start getting paid for it.

Don't worry about going against someone else's content or using keywords where they live. You'll have enough traction of their own words to draw people in.

And don't forget to mention place names and events to make yourself and your stories unique. Use news articles and put a spin on them to make them sound less generic.

Put a personal touch on things to make your stories interesting. For example, tell a secret told to you via oral tradition by one of your parents or grandparents.

Or, plan a visit to a local business that has connections to the community where you live. Let others know how their everyday lives impact those living nearby.

These topics are useful when planning a vacation too! They give locals additional reasons to want to meet new friends.

Learn from the best

One of the most important lessons I’ve learned in my copywriting career is to never, ever write something that doesn’t belong to you.

There are so many online sources for writing articles and stories, it really does not need an explanation.

But what people do lack is the time to research their topics before giving them advice – which takes extra time.

I used to think there was no way I could give someone advice about writing because I didn’t know how to make my writings better.

However, I realized that I was assuming everyone else needed help as well.

It comes down to this question: Do you learn martial arts skills at school?

If your answer is “no”, then you probably don’t consider yourself stupid. You can guess why you aren’t being taught these things.

That is why you should consider learning some basic creative writing skills.

Practice practicing

Writing is like any other skill. The more you do it, the better you get. You will make mistakes when you write, just as you would when you dance or play baseball.

But how you handle those mistakes will determine whether your readers feel comfortable with you and what you have to say.

There are two ways to look at mistakes. You can either view them as errors that need to be corrected, or you can see them as opportunities to add something unique to the story you’re writing.

The second perspective helps students understand that writers deserve a break too, and that their work should be edited carefully. Some students perceive criticism of raw manuscripts as a threat to their talent as a writer.

However, this way of thinking is counter-productive. Overworking stories for perfection can cause writers to cut corners or edit strongly held beliefs about quality over quantity.

Our brains respond to repetition by recognizing patterns. When we read, our brain focuses on identifying elements that differ from each other – words, phrases, ideas, images, etc.

We recognize similarities between these different parts in an attempt to identify boundaries, focus, and organize concepts.

When writers repeat similar words or sentences, they were emphasizing certain themes, arguments, points, etc. Repetition is one of the most effective tools in good copywriting.

It helps players familiarize themselves with content, makes things seem more real, and encourages reading.

Be consistent

Once you’ve got your writing skills up to speed, it is time to stick with them and continue to develop them.

Consistency is what takes talent into ordinary practice. What was once an exception becomes a routine. What was once hard-fought will soon become easy.

What we are talking about here is endurance. We all have different levels of endurance.

Some of us can run for hours, others need much more exercise. But every one of us can reach higher levels of endurance by practicing repetitions.

It doesn’t take too long to acquire greater strength or faster reaction times, but that isn’t the purpose of training. Repetition is a way to build muscle memory. It helps you do things without thinking about how to do them.

When you drive a car down the road, you don’t think about pushing the gas pedal or turning the steering wheel. You just keep driving. Your muscles do the work.

The same goes for riding a bike, swimming laps, playing sports, etc. The more you repeat these activities, the easier they get. And the more effort you make when you do something new, the less effort you make the next time you do it.

This principle applies no matter which part of life you’re trying to improve. If you want to gain dexterity on the piano, you’ll have to practice enough to start

Structure is key

When writing an article, it’s important to know how you want the piece to flow. You need to decide from the outset what your structure will be.

This may seem very professional but that’s because you want the reader to focus on your content not your structure.

They should be able to read your text and feel like they are getting value no matter which way they choose to read it.

Your audience can handle only so many insights before feeling tired or overwhelmed. Choose several angles to cover for best results.

Consider using different fonts to indicate different points in the story. Use colors to guide your readers through the narrative.

Structured storytelling makes your message more coherent and easier to digest. With structured storytelling, you have control over the pacing of your articles.

You can introduce new ideas while keeping your messages short and simple. This approach works well if you have lots of info to share.

It also helps you connect with your audiences and make your messaging unique. You can use stories and anecdotes to create a sense of trust and safety.

Ask yourself these questions when deciding how to organize your work:

How do I want the reading experience to look?

What mood am I trying to set?

Which techniques work best for me?

These are all questions you should answer to start making your writings resonate with your audiences. Plotting out your thoughts is another

About The Author

Juice Staff Writer
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