How To Write Marketing Blogs Your Clients Will Actually Read

Writing marketing blogs that your readers will actually enjoy reading is hard. It’s even harder when you are given very little time to do so! Luckily, we have some tips for you here.

With the explosion of online content in all forms – from blogs to videos to eBooks – creating effective writing has never been more possible. But it takes practice. The better yours get, the higher your engagement rates and thus, the success of your business.

You should be aware by now that A/B testing is a great way to test different versions of an article or element of an article. Testing different styles and levels of detail in each version can help ensure your reader stays engaged and wants to read more.

Testing headings, bullets, numbers, length — anything within the text may need tweaking to make it more readable and engaging.

That’s why practicing your craft is important.

Make it interesting

how to write marketing blogs your clients will actually read

Writing with no inspiration or motivation is pointless. If your writing sounds dull, flat, and uninspired, then people will tune out quickly!

Running a business means that you have to write marketing blogs about things that matter to you. You need to be passionate about what you are talking about before others will feel the same way.

If your tone of voice and the stories you use in your writing don’t seem connected, how can someone else connect to you?

Your readers will grow weary of your content if they cannot relate to you. They will move on to something more engaging.

Writing for money is always going to sound false and empty. It won’t inspire anyone to read your posts unless it comes from an authentic place.

Make it personal

how to write marketing blogs your clients will actually read

Writing with personality is one of the most important things you can do for your business. When people read your content, they should feel connected to you or your product or service.

Your potential readers will become less interested in what you have to say if your writing lacks intimacy.

They might even give up reading your content completely if you fail to connect with them.

When you write like someone who has never experienced similar challenges, your audience will feel that connection.

Their experiences may be different from yours, but you’ll at least seem relatable.

Never assume that just because you don’t share the same traits as other people that your life is an exception. You are not.

We all struggle with our own set of problems, and we’re only really happy some of the time.

So use those times to inspire others. Or learn from their struggles.

Your readers will feel more motivated after reading something that makes them relate to you.

Be consistent

how to write marketing blogs your clients will actually read

Writing for the internet is very different from writing for the newspaper or magazine where you can take breaks, but with blogs you have no break between posts. This means that your posting schedule must be steady at least once per day, if not twice daily.

This could mean morning or night, it does not matter as long as you hold yourself accountable for your set time. On days when you are too busy to put in the necessary effort to write well, hire someone else to do it for you! There are many great online content writers out there who get paid for their quality work.

Consistency is one of the most important things to know when blogging. If you are unable to maintain this consistency then find another blogger to contribute to so that you do not need to invest extra energy into producing your own content.

Provide context

how to write marketing blogs your clients will actually read

Writing with no sense of context is like trying to talk while holding your hand over your mouth or eating without using your hands. You might get some words out, but nothing makes sense!

When writing marketing content for others to read, make sure you provide enough contextual information in the first sentence to give the reader an understanding of who, what, when and where they are.

This way, the rest of the article makes more sense than if there was not a proper introduction. When producing content that other people will write about, make sure you invest time in creating a strong initial hook that leads to them asking “who, what, when and where?”

The answers to these questions will vary for every individual, audience and situation, so do not use this as our main tone and theme for our writing. However, during brainstorming and drafting, include those elements into your story to ensure your message gets across successfully.

Make it clear what you mean

how to write marketing blogs your clients will actually read

Writing with clarity is one of the most important things you can do when marketing for anyone else. You would know this if you had ever tried reading a book while someone was talking too fast or using jargon that you did not understand.

The same thing happens in blogs! Too many marketers use slang and buzzwords that are vague and unclear. This makes their writing hard to read, and thus prevents their readers from connecting with them.

Clarity is the key to success when it comes to blogging. Topics should be clearly stated and understood by your audience. If they are not, then people will keep looking elsewhere for answers.

Make sure everything is logical and easy to follow. Use simple language and emphasize importance of points rather than just throwing out a lot of information.

Use powerful imagery

how to write marketing blogs your clients will actually read

A strong picture is worth a thousand words, right? As writers, we already know this but sometimes we get so focused on telling an interesting story or promoting our products that we lose track of what really matters – engaging with your readers.

Your audience should be your number one consideration, which is why it’s important to use rich, descriptive images in your writing.

Effective marketing blogs rely heavily upon powerful pictures to tell their stories. The pictures need to relate directly to the text you are writing- whether it’t he product being promoted, or something about the writer!

Take some time to brainstorm potential pictures that could go along with these concepts. Once you have found ones you like, take some time to create them and then link them back into the article or blog post they accompany.

Use powerful marketing strategies

how to write marketing blogs your clients will actually read

Writing with poise is something that comes more naturally to some people than others. Some are born writers, while others have to work at it for their whole lives before they feel comfortable doing so.

The good news is that anyone can learn how to write well! While there’s no magic formula or step-by-step process that works every time, you will know what makes an effective sentence as well as what makes an incoherent one.

By practicing your writing skills regularly, you’ll find yourself producing strong prose faster. And once you get the hang of it, you’ll be able to produce text that flows easily and effectively. You’ll also start to notice similarities in the way that successful writers structure their sentences and paragraphs.

But before we look at the types of things you could do to improve your writing, let us take a closer look at the two main components of any written piece: the topic and the bullet point.

Focus on your audience

how to write marketing blogs your clients will actually read

Writing with intention is an important part of writing marketing blogs that people will actually read. Who you are writing for, what they want, and how well you can provide it make a big difference in the success of your article.

Too often we get distracted by ideas that seem interesting or that we wanted done, so we write about them without thinking through who our readers are and what they need.

This may not hurt your ego (though it probably did), but it will hurt your reader turnout and engagement. You will lose followers, and this will negatively affect your online presence.

Your readers will find other writers more engaging than you, making it hard to command a consistent income.

You should always be thinking about why you’re writing an article and if it will help your readers achieve their goals.

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