How To Write Simple Business Proposal

Writing a business proposal can be tricky, especially if you are not familiar with it. It is always great to learn more about the process, however, you do not need to spend hours doing so. Luckily, there are some easy ways to write a business proposal that do not require too much time or effort.

Writing a business proposal should be done with care because these proposals have a lot of value. If your proposal does not seem professional, then what you propose might not get accepted into review.

Business proposals come in many forms. This includes offering new services, changing an existing service, buying another company, etc. All types of proposals carry different weight depending on who receives them.

This article will go over some simple tips for writing a basic business proposal.

Compile a list of potential clients' unique selling propositions

how to write simple business proposal

Up next, is to compile a list of these unique selling proposals or what you will call them — your business's USP or unique selling proposition. This is an essential part of writing a business proposal because it differentiates your product from those that are similar.

Your unique selling proposition should be strong enough to attract attention but not so strong that it sounds clichéd. It must clearly describe why your service or product is better than those who do similar things in the same field.

It can be anything from saying how their services lack quality or how expensive they are, to more specific points such as their poor customer service or no clear process for getting results.

The importance of having a solid USP cannot be overstated when it comes to writing professional documents like this one! Hopefully you'll find this article helpful in creating yours.

Narrow down your list of potential clients to a select few

how to write simple business proposal

Before you even write up your proposal, make sure that you have done some research and compiled a list of possible customers for your business.

This will help you determine which prospects are looking for what you offer and if they are in the position to pay you for it.

By narrowing down your target audience, you can be much more specific with your proposals. For example, instead of proposing to do business with anyone who has money to spend, you could propose working with people who want product X.

It’s important to know whether or not your proposed budget is within reason before you present it to someone else. Budgeting is an integral part of writing a business proposal.

Another way to evaluate a prospect’s willingness to invest in your services is by doing a cost-benefit analysis. This means determining whether or not their purchase would be worth its price to them.

You should also consider how well trained their current employees are, and if there are opportunities available at their organization for growth. If there are, then this gives you an indication of whether or not they’d be willing to let go of their positions.

How to Write A Promotion Paragraph For Your Business Proposal

Having enough content for your business proposal isn’t just about having a topic and bullet point, but also promoting your own products or services.

A promotion paragraph includes telling your readers something about your product or service.

Write your proposal based on a theme

how to write simple business proposal

Writing is a skill that can be learned, just like any other professional skills like speaking or writing short essays. With that said, you do not have to learn it at a highly advanced level immediately.

Business proposals are an integral part of marketing for most companies, making them important to learn how to write. Luckily, business proposal templates make this process easier!

Using a template makes the process more efficient as well as streamlining the writing process. By incorporating a good proposal template, you will also get some helpful tips and tricks along the way.

In this article, we will discuss one of the key parts of any business proposal – the introduction. We will talk about why having a strong intro is so important and what types of introductions are needed during different stages of the proposal.

Provide your proposal to the potential client

Now that you have completed all of the necessary steps for writing a business proposal, it is time to actually send them to the prospective customer or recipient!

When sending an email message with your offer, make sure to include a clear call to action. This can be done through including an ask-tobuy button, telling the reader what they should do next, or asking them to respond with yes or no.

Make sure to address the person by their full name as well as position so there are no misunderstandings in reception.

Get feedback on your proposal

how to write simple business proposal

Getting feedback is one of the most important things you can do before drafting your business proposal. You should ask colleagues, friends, and potential clients if you could edit their current proposals or if they have any tips for how to put together your own proposal.

Getting input from others will help you determine whether your ideas are too vague or not detailed enough!

By having other people review your proposal, you’ll know if it makes sense and if it’s clear. You also won’t be stuck wondering what others thought about the content because you'll simply compare notes.

Editor's note: If you're struggling to write a business proposal, there are some free tools that can help you along the way. We've gathered 10 free online toolkits here for you to try.

This article contains affiliate links and we may earn compensation when you click through and make a purchase. For more information, read our full disclaimer here.

Written by Mandy McKinnon, Senior Writer at BizSugar.

Improve your proposal

how to write simple business proposal

There are several ways to improve your business proposal skills. You can do this by practicing with us! We have an online tool you can use to write your own business proposals.

This free website has you create a proposal for yourself or for someone else. After creating your proposal, you can edit it and test read it before publishing.

This way you get feedback and can fix any errors that you may find. Testing is very important as none of you know if your ideas will work until you try them out.

By doing this, we hope you will learn how to make your own business proposals more efficient and effective.

Restate your proposal to reflect changes

how to write simple business proposal

As mentioned before, proposals are usually initial statements or descriptions of products or services. With business proposals, this is especially true because they often describe what you will do for them and what benefits you can bring to them.

If you are being asked to make a proposal about something that has been done previously, it is important to restate their proposal to make sure everything makes sense and is clear. This way, both parties know what each other means without having to be confused!

This happens more than you would think in the marketing world. Companies that offer similar services may put slight differences into how theirs was written, making it difficult to compare the two clearly.

Create a marketing plan based on the proposal

how to write simple business proposal

After you have written your business proposal, it’s time to create your next action step or goal. Most likely, your proposal will include asking someone to do work for you by investing in your product or service.

So, what comes after the proposal? A marketing plan!

A good way to organize this is creating milestones along with notes and tasks that lead up to each milestone. Your organization can be monthly, quarterly, or yearly depending on how much resources you have available to you.

Making progress towards your goal every month, quarter, or year is important so don’t skip any of those!

And remember, just because you planned one week doesn’t mean you drop the ball.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now