With almost 90% of businesses failing to generate any revenue, you need all the help you can get. Content marketing is an effective way to attract new customers and promote engagement with your brand.
But did you know that up to 96% of consumers believe other people’s content is better than their own? By providing quality resources for your audience, you are helping them out tremendously.
Your goal should be to replace traditional advertising with informative, engaging content. Your audience will only treat your content more seriously if they trust you and your brand.
And while creative writing can be fun, it’s also very time-intensive and often requires research or technical knowledge. For these reasons, many companies turn to professional copywriters to develop their brands.
However, even though copywriting is a highly trained profession, there are still ways you can build a strong reputation by writing original content.
You just have to understand how to show your expertise through writing.
Everybody’s talking about content marketing, but very few are discussing what it actually takes to create enough quality content to attract customers and fans.
You need your audience to love you. And in order to grow their love for you, you have to provide them with good stuff.
Content is the most important factor of growing your brand through all channels, not including social media or advertising. Many people do not realize this fact.
The more excellent pieces of content you produce, the greater likelihood there is that someone will share something they like via social media, email, text, or other means.
These things can then be posted (and shared) again, further increasing visibility. More exposure = increased popularity.
Investing time and energy into creating unique and authoritative content is one of the best ways to improve any business’s presence online.
And when visitors arrive at your website from a search engine, the first thing they see is typically an organic listing. Search engines prefer offering results with official sources, such as blogs or websites published by companies or organizations.
Organic listings are displayed in red instead of links included in webpages loaded from other sites. Links are ranked according to various factors, including number of visits, type of content, and whether the site has been reviewed manually by another publisher.
In short, the better the content, the higher ranking it will become.
There’s a reason why popular blogs publish multiple articles each week — they provide valuable content that audience can benefit from. It is much more than just typing words onto a page; writing quality content takes work and skillsets that not everyone has.
However, there are things you can do to make your content better including using keywords effectively
By using specific keywords in your content, you will help people find it via search engines. But don’t use so many keywords that it becomes confusing for visitors and less readable.
Put yourself in your reader’s shoes. Can you understand what she wants? What issue or problem is she trying to solve? Using relevant and important keywords helps readers decide whether your article is worth their time.
And while keyword stuffing is going against website architecture today, it was one of the most effective ways to boost traffic to pages in the past.
If you’re not an expert in marketing or advertising, there are people who can help you promote your content. Depending on what type of business you have, you may be able to take advantage of social media, email newsletter, blogs, search engine optimization, or other forms of promotion.
Do not waste time promoting your content if no one will care – they should want to see it anyway!
If you’re already doing some form of marketing, copywriting can help integrate additional services and products. Otherwise, just do more of that stuff.
It costs money but is still very helpful.
This is where your skill as a copywriter comes into play. You will be able to convince someone that their idea is worth investing in.
You have to believe in yourself and your product before you can ever expect anyone else to do so. It’s hard work building trust, both for others and then myself.
But I always knew I could write. People said I was just too aggressive about it.
I had no idea what I wanted to say, but that didn’t stop me from writing. Now I love sharing my ideas with others.
Images are one of the most important components of any website’s success, appearing immediately after your content on almost every page.
That is because people spend several seconds considering whether to click on an image or not.If you create excellent pictures that reinforce the message you want to send with your text, users will associate the images with pleasure.
They will therefore more likely to choose you for their needs.Here are some strategies that can make it easier to produce high-quality images:
Add color1ful graphics that fit well with the design of your site.Keep file sizes small (down-load times matter), but don’t worry about perfect resolution.Your visitors probably have a much better screen size than you do, so they will be able to read the files anyway.
Use at least two colors instead of just one.The human brain processes color better than it does monochromatic (single-color) objects.By using multiple shades in each product or feature, you give the viewer a broader sense of perception.
They get a fuller picture of what the product or service is like before they purchase it/sign up for it.
Put yourself in the reader’s shoes – how long would it take to read this article? How interested would you be in the subject? A lot longer, as there’s no way anyone can focus on something for too long.A good rule of thumb is 15 minutes
It’s impossible to earn legitimate revenue without writing content people want to read. You will need to spend time developing your skill set before you can expect to start earning money at this job.
You will also have to work hard to get followers and then you can even consider promoting other businesses or selling products.
That way, you can make more money.
Content marketing is a valuable tool that keeps being improved upon. There are many things about it that you can do to increase effectiveness such as blogging, videos, social media promotion, etc.
Although these things may seem like they go hand in hand, you can use each one to promote the others to create a comprehensive plan that drives results.
Even if you’re not an expert in copywriting, there are still ways to determine whether your ability is useful.
You can test yourself by looking around at other blogs and see how often they “sell” something.
More importantly, find out how customers feel about their content – have they had any problems or complaints? If so, then maybe this isn’t the best field for you.
That being said, it’s important to note that some companies offer copywriting services as part of their marketing team. You may be able to work independently as a freelance copywriter but sometimes it’s better to work within the company structure.
Knowing what people are talking about or debating around your niche, is important to know if you’re going to be successful in copywriting. You can find popular posts from recent months by using Google Trends.
It examines prices and estimates how much time is left before holidays so you can spend more time working on projects. When planning to write a blog post, make a calendar of deadlines.
This will help keep you motivated so you don’t end up wasting time writing when you could be doing other things.
[substeps] There are also a number of online resources for finding trends. Yahoo! News has a great app that organizes news into categories.
Tech savvy bloggers may try sisly, nextera or zoo. The latter provides detailed information on blogs as well as traffic data.
These tools can help you determine where your efforts should go. If there’s currently not a lot of discussion happening within your topic area, you might consider starting a blog yourself.
You can use existing templates but it is easier to start from scratch.