When it comes to marketing, every company has different strategies they use to reach their goals. For large corporations with lots of money to spend on advertising, creative advertisements that stick are a staple.
For companies that do not have a lot of funds to invest in marketing, other methods must be used. This can include creating an online presence through social media sites, having live events or seminars conducted via streaming video, and developing relationships with influencers.
By investing time into these activities, even if only for little bit, you will see results!
It is important to find what works best for your business and pursue those things, but also remain flexible and try new things when needed.
This article will discuss one such strategy that many small businesses employ – direct outreach.
Direct Outreach
Direct outreach is referring to sending messages to potential clients directly rather than using channels as mentioned before. Messages may be sent via email, phone calls, texts, or even face-to-face conversations.
As a large, well-known organization with vast resources at its disposal, JPMorgan has been able to market itself using powerful brands. These include things like “The Company That Writes Checks The Right Way” or “A Bank With A Culture Of Excellence Since 1799.”
By creating strong brands, JPMorgan is drawing attention away from what makes it distinct as an institution and instead focusing on what sets it apart as a good company.
This is not necessarily unique to banking, but it is important in our current climate where skepticism of big corporations is high. By marketing themselves as a trustworthy business that keeps their promises, they are eliciting positive reactions.
Recent developments in marketing include the use of short, catchy videos to promote your business or product. These videos are typically focused on promoting your product or service through creative storytelling and media manipulation.
Marketing via video is growing rapidly due to its effectiveness as an advertising tool. Customers love watching videos because it feels more like personal conversation than just bullets of information.
By creating engaging stories, you can draw attention to important aspects of your business while also communicating who you are and what you offer.
Promotional videos are very cost-effective. The initial investment to create yours covers all production costs including filming, editing, music, voice overs, and other components. This gives you freedom to experiment with different styles and messages without having a huge budget constraint.
There are many free tools available to produce high quality videos such as YouTube. Once finished, you can test your videos by sharing them on social media or publishing onto websites and testing engagement and comments.
As mentioned earlier, one of the main ways to gain exposure for your business is through marketing. One of the most important parts of any marketer’s toolbox is creating content people are willing to read or listen to.
Your potential clients and customers will not care about your product or service unless they are invested in you as an individual or company.
So how can we ensure they invest? By producing engaging, interesting content that teaches them something new or reminds them of things they learned last time. You should strive to add value by writing quality material that touches on issues that matter to your readers.
This doesn’t mean posting about fashion every day, but rather providing information and insights on topics that are relevant to your field. This way, your reader gets some knowledge from you and also feels like they received a good lesson after reading your piece.
As mentioned before, your employer may not like some of your marketing strategies. If you are trying to get out debt free, for example, they may feel that it is too aggressive or promotional.
That’s totally okay! You should be aware that most large employers have an employee assistance program (EAP) that offers counseling.
Most EAPs offer short term cost-free help with things such as stress management, goal setting and problem solving. Some even provide referrals to other services like health care or mental health providers.
Many employers also contribute to charities in the community for aid during times of need. By linking your job search to these organizations, you can gain access to helpful resources.
As discussed earlier, offering credit cards is one of your best internal marketing strategies. Credit cards are designed to increase sales by giving people access to money, so using this tool as an external marketer means getting new customers or re-entering the market to find more clients!
Most large corporations have at least one credit card that they offer to their employees for business use. By doing this, you gain exposure for your company and its products for free!
On top of this, it’s easy to be persuasive when asking someone if they would like to try out a service or product for free – everyone wants a good deal, after all!
Running a promotional campaign through MSA Rewards is a great way to start building relationships with other businesses in your industry.
As mentioned earlier, banks are heavily focused on offering easy access to credit cards. These card companies offer very inexpensive monthly credit card bills with their everyday services, like direct deposit for your paychecks or online banking.
By adding another service into the mix, they can make even more money. By creating an account that offers check writing, bank branches all over the country will be able to get paid via checks written by people who have this account!
This is called CHECKPOINT®, and it’s totally free to join. (I know, I know… almost cost nothing!)
What most people don’t realize is that there are some pretty good reasons why having a checking account is important. Here are just a few:
You should probably have a checking account.
It helps you keep track of your spending and savings.
It gives you a place to store your monthly paycheck.
Some jobs do not provide automatic payroll deductions, so being able to save these extra funds in a separate account makes sense.
Over the past few years, JPMorgan has made significant changes to how they market their banking products. One of these changes was offering what is known as a Savings Account.
A savings account is not designed to offer very high returns like most investing accounts. Rather, it is meant to be a safe place to put your money while you wait for the next big thing. Or, you can use it to have some fun spending!
The best part about a savings account is that there are no monthly fees for having an account with them. This includes access to online tools such as trackable deposits and mobile deposit taking.
There are several different types of savings accounts at JP Morgan, one of which is called The Simple Deposit Account. This type of account allows you to make either a weekly, monthly, or yearly direct deposit into your account.
This article will discuss why saving in a bank is important and some ways to save through various channels. But first, let’s talk about how to start putting away money today.
As mentioned before, your company’s first name is in fact JPMorgan. And while most of us may not agree with everything that bank does, we can at least appreciate their smart marketing strategy.
By encouraging people to add more banking services onto their account, they create incentive for people to do business with them.
This is called “encouraging relationship spending.” It creates a sense of entitlement by adding value to someone else’s product or service.
For example, if you are trying to get new customers for a mobile phone carrier, you could encourage them to sign up for another cell phone plan from you.
Or if you are selling clothes, you could ask your customer whether they are planning to buy anything else from you. If so, great! But if not, you might want to suggest other sellers who have similar products.
The idea here is to increase purchases by creating incentives to spend money elsewhere.
