Kraft Heinz Marketing Strategy

A few months ago, you may have heard some news – the ketchup brand that most of us know as “ketch” is being bought by another company. The new owners are called Hain Brands Inc., an international food and beverage company headquartered in Switzerland. They also own other brands like V8, Oxi-cide, and Del Monte canned fruits and vegetables.

Heinz has been owned by Berkshire Hathaway (an investment firm) since 2015, so this isn’t even their first time owning it. What many people don’t realize is that before Buffett got his hands on it, Heinz was already one of America’s top ten bestseller foods!

In fact, according to Business Insider, back when Warren Buffet still ran things at Berkshire he would use Heinz products while staying at the company’s headquarters in Buffalo, New York. When asked why he always had ketchup with lunch, his answer was probably more surprising than what we find today…

He said that because the restaurant across the street from where he worked didn’t put out enough for him, he made sure to get his fill every day!

Now that he owns the company though, maybe he can do something about that.

Create a brand website

kraft heinz marketing strategy

As mentioned before, you can create your own domain name for your company site and purchase an easy to remember URL. You will then need to pick your platform of choice to design your site!

You can choose between using WordPress, Shopify or another CMS system, or develop your own from scratch.

The best way to find out which one is the right fit for your business is by creating a test version of each. Then, decide what features matter most to you and what style of marketing you want to do, and determine which ones work the best for your business.

Your potential customers will be looking at different sites, so it should make sense as well as possible to visit yours. If there are any issues, they may give you negative reviews or feedback. This could hurt your business in many ways, but we all have social media where people’s opinions can be gathered quickly.

Distribute promotional materials

kraft heinz marketing strategy

As mentioned earlier, your marketing team will probably have to look into all sorts of ways to market your new business or product. This includes distributing printed material, posting advertisements on social media sites, putting up signs for your shop, and more.

However, one of the easiest ways to spread word about your company is by giving away some products!

Giveaways are very popular in our society today. People love free things so when you offer something that costs no money, many people will take advantage of it.

By offering your potential customers a chance to try out your food or gear before buying, they’ll be more likely to choose your option over the others.

You can even ask guests to review their favorite item from the party if there’s enough interest!

This article will talk more in depth about how to do successful giveaways at bridesmaid events. But first, let us discuss why having giveaway items is important for your business.

Distribute product samples

kraft heinz marketing strategy

One of the most effective ways to promote a new product is by giving away free samples. This can be done in several different ways- you can do it as an event, at local retailers, through social media, etc.

By doing this, you are creating exposure for the product and showing off some of the products features. You also get rewards! You can reward people for trying the sample by offering them “thank you” cards or coupons for the product.

Heinz has been giving out one packet per person of their tomato soup for two weeks now. They even have organized events where people can come and try the soup while supplies last!

This is very successful marketing strategy because not only does it expose your product, but they create hype around the product too!

Not only that, but people love getting free things so having a giveaway is guaranteed to spread word about your product.

Hold product promotions

kraft heinz marketing strategy

In marketing, promotion is when a company markets a product or service by telling others about it. Product advertisements are one of the most common types of promotions that companies use to market their products. Companies will advertise by putting their advertisement anywhere they can- television shows, online videos, magazines, billboards, etc.

Heinz has some very unique advertising strategies in place that take advantage of digital technology and social media. One such strategy is holding a national food drive event during which the public can donate nonperishable foods at no cost!

This article will talk more in depth about this special campaign as well as other ways that Heinz uses promotional techniques to get attention for its brands.

Distribute the latest product updates

kraft heinz marketing strategy

In an effort to re-establish its brand image, in addition to changing their recipe, introducing new packaging, or marketing campaigns, Kraft Heinz has been distributing information about their products via social media platforms.

They make sure to include pictures of the item and describe it clearly with adequate detail. They also give recommendations for the product and why you should try it.

This is very important because even though they are trying to get your attention by altering what they produce, people may still not know who they are or what they offer unless there’s someone out there that knows!

By providing helpful tips and info, they create a sense of community and support which can be motivating for those struggling with diet restrictions or wanting more knowledge about nutrition.

These days, almost everyone has access to a smartphone so this is one of the best ways to promote their company while having wide reach.

Encourage social media engagement

A growing number of companies are realizing that engaging in conversations with their followers online is an important tool for marketing their products. Companies have noticed that as consumers become more connected through technology, they develop deeper relationships with brands they trust.

By adding content to your site or using apps to start new conversations, you can increase traffic to your website and spread awareness of your product or service.

Heinz has some tips for how to use conversation to boost exposure for your company.

Use advertising to promote

kraft heinz marketing strategy

Advertising is one of the most important marketing tools you have at your disposal as an entrepreneur or business leader. Advertisements can be for anything, from yourself or your product/service, to supporting a cause or event.

By using advertisements in different ways, they’re able to convey a message and get people’s attention. They’ll try to grab someone's eye enough so that she or he will keep looking at the advertisement, thus creating more exposure.

Advertising isn't just about getting attention either; it is also used to generate interest in a product or service. By producing evidence that others share what you're offering, you create momentum towards buying.

There are many types of advertisements- TV commercials, print ads, online ads, billboards, etc. Some of these are more effective than others depending on what kind of audience you want to reach.

For example, a television commercial may not work as well if you're reading this article on the internet because you can easily skip over the ad. However, an advert showing in a movie or video may appeal more to your senses and therefore be seen longer.

Partner with influencers

kraft heinz marketing strategy

As we mentioned before, marketing to millennials is about partnering with others to promote your product or service. This is especially true for food brands! As companies invest more in social media advertising, it becomes easy to use social media channels to market a new product.

Influencer marketing is one of the most effective ways to reach this audience. An influential person or group of people can spread word of mouth about your products for you!

Heinz has partnered with several well-known YouTubers to advertise their ketchup brand. These advertisements are targeted at millennial audiences and feature lots of ketchup!

Their latest partnership features two popular YouTube channel gurus making recipes using their ketchups. One uses the Original Recipe ketchup and the other uses our Spicy Mustard Sauce ketchup!

With these types of ads, Heinz gets free advertising from the influencer who will likely share the ad with their followers. The YouTuber will probably mention the brand in their video as well.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now