Millenials

As we mentioned before, Millennials are often referred to as being in the “Generation Y” or the “Baby Boomer Kids” generation. This is not only false, but it can also be kind of an annoying way to describe this demographic. Why? Because there is no such thing as a baby boomer!

The term was coined back in 1982 when academic Peter Drucker published his book The Age of Unreason. In that book he described a cohort of people who were born just after WWII and lived through the 1960s. He called them the Baby Boom generation because they grew up during an era of unprecedented prosperity and growth.

Since then, the word boom has been attached to almost every new generational cohort. People refer to their contemporaries as either Generation X-XI (the x being some arbitrary number) or The Silent Generation since they did not have access to technology at home until recently. But none of these other terms are quite accurate.

Here's what you should know about the ces so far. First, the older generations aren't necessarily completely silent anymore! Second, there isn't really a Generation Z yet since we don't typically identify individuals by birth years. And third, even though many members of The Greatest Generation didn't enjoy experiencing World War II first hand, they still understood the importance of celebrating Veterans Day and Memorial Days.

Why are they popular?

c generation

People have come to expect less from your average millennial. They put more pressure on themselves to succeed than ever before, which can sometimes result in them failing to realize their potential.

This has led to a growing number of people referring to today’s young generations as the “C generation.” The term was coined back in 2001 when writer Paul McLaughlin published an article titled What Is The C Generation?

He described this group of individuals as living for the moment without aim or purpose. Due to this, he said these people will often lack consistency and don’t seem to care about anything much beyond what level of entertainment they get out of life at any given time.

McLoughlan also mentioned how this mentality seems to carry over into relationships, making it hard to find someone who is willing to invest in long-term commitments.

Since millennials now make up the largest generational cohort in America, the word quickly became synonymous with this crowd. And while some may consider that pessimistic, there is a lot of truth in it!

Here are 5 reasons why the ‘C’ generation is really not so cool anymore.

What are their favorite things to do?

c generation

Recent college graduates often get a bad rap for not having much going on beyond drinking and studying or working part time while in school. These young adults have coined this term ‘empty life’ to describe themselves!

A lot of the blame is placed on social media, where people seem to have the impossible goal of posting every thing they do and getting constant compliments for it.

This has created an epidemic of people who feel obligated to keep up with the endless stream of pictures and posts that seem designed to inspire praise.

I understand how hard it can be to balance work, school, family, and other commitments when you're a younger person. I know what it's like to struggle through those years.

But there comes a time when you need to put your efforts into something else - and letting go is probably one of the hardest decisions you'll ever make.

Who are their celebrity friends?

c generation

Most people in today’s generation are only familiar with the children of the rich or famous. These kids have always had large followings online, but now they’re popular in real life as well.

These young influencers enjoy significant amounts of money due to the generosity of others who finance them or sponsor them. This is not limited to just buying expensive things, but also through donating to charity events that they promote via social media.

By supporting these brands, you help spread their message while earning some rewards for yourself. The best way to use influencer marketing effectively is to add value to the product or service being marketed, by talking about it and giving tips on how to use it.

Influencer marketing can be very lucrative if done correctly, so don’t try to take advantage of hardworking business owners and artists!

Never pay to tweet or post about something, instead look for natural ways to contribute to create content You may be able to get free products or at least discounts from doing so.

What are their relationship with their parents like?

c generation

As I mentioned earlier, Millennials have relationships with their parents that are different than those of older generations. This is due to how connected they are via technology. Since most kids these days grow up in an almost digital existence, having little contact with adults beyond conversations over screens, they develop limited bonds with their parents.

Older generations can also feel left out when your parents start interacting more with friends who are of the same generation as theirs.

This difference in bond types creates some challenges for young children. When you’re spending lots of time online with people of all ages, it becomes difficult to make meaningful connections with your parents’ social circle.

Because of this, many teens and twenty-somethings don’t connect much outside of work unless they're very close with them. They may not see each other outside of special occasions either, because there's only so often you can before things get too busy.

Consequences of this include lower levels of trust and connection between family members, which can lead to less cohesion as a unit.

What are their career choices?

c generation

As we mentioned before, there is a steady decline in young people choosing to pursue professional careers. These days, it seems like everyone has a career or at least a job!

Many factors contribute to this including the growing importance of technology (making skills obsolete) and the fact that more and more opportunities exist online where you can gain knowledge and start your career.

It also doesn’t help that many students don’t feel prepared for the workplace when they leave high school. Students often times lack adequate preparation in areas such as math and science which are important to understand how technology works.

Experts agree that one of the biggest reasons why individuals choose not to go into professional employment is because they want to create a family later in life. However, with having an ever-increasing amount of resources available to couples, this argument becomes weaker every day.

Another reason is that some individuals just do not desire a professional lifestyle. This includes things like preferring working outside the house or having less need for personal space than others.

You may have heard stories about older workers who struggle to connect with their colleagues due to their busy work schedules. While these anecdotes are interesting, they are not representative of most employers. On average, studies find that employees enjoy their jobs and keep their positions due to the relationships they develop at work.

If you really wanted to be in the workforce but didn’t, chances are someone else would take over your responsibilities.

What are their financial situation like?

c generation

As I mentioned, there is a huge generation gap when it comes to money in this country. We have the Millennials, or the “digital natives” as some call them, and the Older Generation, which includes those who grew up during the pre-Internet era and now have children of their own!

The older generations refer to today's young adults as the "C" Generation. They say things like how kids these days seem to do nothing but use technology and that they spend too much time watching TV and surfing the internet.

They claim that teens don't understand the value of hard work and what it takes to be successful because they see all sorts of people doing similar things with no proof that it works.

These skeptics feel that if someone doesn't have a million dollars in the bank, then they didn't try very hard to achieve their goal.

What are their future plans?

c generation

The generation now coming up is often referred to as the ‘Millennial’ generation, due to them being born in the 1990s-2000s. They grew up with technology, which has made it very easy for them to access information at a young age.

This ease of access can sometimes make them feel like they know everything already, making them seem rather self-confident.

However, as you have probably seen before, this confidence can also put pressure on others to agree with their opinions and thoughts. This can be tough for older generations that worked hard to develop theirs!

It is important to remember that there will always be new things emerging and evolving. You do not need to understand all of these changes immediately, but knowing what is happening around you is key to staying informed.

What are their challenges?

c generation

The under-25 crowd is referred to as the Millennial generation because they were born in the 1980s and 1990s. A lot of people refer to them as “Generation Why,” referring to why things seem so difficult for them these days.

The term “Millennial” was coined back in 1982 when psychologist William Strauss and David Howe published their book The Millennials: The Inside Story of America's Newest Generation. They described young adults from the early Eighties through mid-2000s as being motivated by success and growth, seeking personal fulfillment, and wanting to do something meaningful with their lives.

But that has changed. Since then, more media coverage and research have focused on how this younger demographic seems to be experiencing increased levels of stress, anxiety, and depression. These symptoms can sometimes even lead to suicidal thoughts or actions.

Why? Because the demands placed upon them and expectations set by others in the workplace and at home often feel out of control and overwhelming.

They also may struggle to find satisfying work and/or life relationships. In fact, one study found that only about 20% of millennials enjoy living with less than two thousand dollars per month.1

What makes matters worse is all of the pressure we put ourselves under to achieve our goals. According to Harvard Business School professor Teresa Amato, there are six key reasons why most older generations don't understand what is going on with today's youth.

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