NFL's "You Can't Make This Stuff Up" Ad Campaign Tackles Game Authenticity Rumors, Scores Big with Fans

The new ad campaign from NFL is a clever nod to pop-culture speculation about the authenticity of its games. The campaign, titled, "You Can't Make This Stuff Up," debunks theories on its games being scripted. Which, by the way, seems as far-fetched as Star Trek teleporting to our doorstep.

The campaign kicked off on August 24, stars comedian Keegan-Michael Key alongside some of the league's top names. Two debut spots feature a table read setting. Picture this - the scene is set, and there’s our man Key, playing director, while NFL’s stars like Patrick Mahomes and Travis Kelce play writers, pitching hilariously extreme plot twists for the upcoming season.

The NFL truly knows how to spin their marketing wheel, targeting this campaign across social, digital, and TV platforms and further extending it through the entire season. It’s being complemented by major brands like Bud Light, who have also started rolling out NFL-related marketing, raising their pint to the new season.

This innovative and extensive marketing effort by the NFL deserves a standing ovation. It took a long-standing controversy and turned it into a comedic, promotional gold, perfectly showcasing NFL as a hub for entertainment that’s, as they put it, “better than fiction.” The star-clad campaign roster adds the “extra point” to their game, resulting in a touchdown of viewer engagement! Bravo!

Now, drawing the curtains back to our digital marketing stage here at, there’s a lesson to be learnt. The smart integration of pop-culture, comedy, and storytelling in the NFL's campaign is a digital marketing strategy touchdown, and we can help you achieve the same.

At, our solutions are designed to provide you with advertising strategies tailored to targeted audiences. We can help you identify the right content for your brand, much like how NFL used humour to connect with its audience, using our advanced AI algorithms. Our software creates relevant and effective marketing strategies that can help clients engage with their users, just like the NFL's campaign.

The future of marketing is digital, and it's witty. As digital marketers, let’s strive to embrace a proactive approach in creating marketing strategies, as the NFL has done, instead of reacting to market trends. After all, in the digital world, the best offense is a good defense, and vice versa.

Here's a marketing prediction for you: In the future, we wouldn't be surprised if artificial intelligence takes on a big chunk of content creation, just like how robot quarterbacks might one day replace their human counterparts in the NFL. And just as you've seen the NFL turn controversy into a successful marketing strategy, is here to turn your marketing challenges into victories. Bet you can't script that stuff up!

About The Author

Derek Sturman
Co-founder of, CEO of Panda
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now