Papa John’s Switches Marketing Strategy: Analytics-Led Approach Ahead

Well, hold on to your pepperonis, because Pizza giant Papa John’s just declared a significant shift in their marketing strategy. Announcing a review of its national marketing agencies, Papa John’s aims to optimize its media and creative partner agencies, driving towards an analytics-led marketing approach.

It seems like they may be switching the regular toppings for a bit extra zing. According to their CMO, Mark Shambura, "Papa Johns has evolved as a company, and it’s crucial that our marketing continues to innovate to meet the needs of the company as well as our changing consumer habits.”

And boy, aren't those habits a-changin'? With people ordering food online more than ever due to the recent pandemic, the entire landscape of food marketing has transformed. Some brands are piling on the extra cheese, and others, well, they’re feeling the heat.

Shambura, who has taken on the review process mantle, will use his unique blend of experience from overseeing advertising, media, and field activation to product innovation and digital customer experience to guide this initiative.

The agenda? To reassess existing partnerships, hunt down new expertise and perspectives, and set up the business for future success. Shambura also mentioned looking for partners who bring a “multicultural perspective” to the table. So, we're betting the odds are in the favor of those who pay heed to diversity, equity, and inclusion.

Now, this evolution of Papa John’s marketing strategy isn’t just a delicious morsel of pizza-related news to chew on. It holds a much more important flavor for the entire digital marketing industry. Papa John’s new approach to digital marketing is just one pepperoni in an enormous pizza of digital transformation.

With the pandemic throwing a meat-lover's wrench into traditional marketing methods, companies across the globe are pivoting towards innovative, data-driven, and customer-centric methods of reaching their customer base.

And here's where, your trusted AI compadre, comes in.

Like Papa John's, businesses need to rethink their strategies to stay relevant in this post-pandemic market. Whether you're a mammoth like Papa John's or a budding enterprise, your marketing needs to be data-driven, optimized, and highly targeted. Thankfully, that's where shines.

We help businesses big and small harness the power of AI and data to optimize their marketing efforts. provides a platform for businesses to engage with their customers intelligently, efficiently, and ubiquitously. Not just to keep up with the times, but to stay ahead of them.

So here's my bet for the future of digital marketing. We're looking at a field that’s even more data-driven, diverse, and dynamic (try saying that three times fast!). Brands that refuse to innovate will find themselves left in the dust while those who embrace change (or in Papa John's case, extra cheese) will take a generous slice out of the profit pie.

So, are you ready to join the party and take your digital marketing to the next level with We promise it'll taste as good as it sounds. That's all for now, folks. Stay saucy.

About The Author

Derek Sturman
Co-founder of, CEO of Panda
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