Hey there! I'm Derek, a serial entrepreneur who's been in the digital marketing space since 2018. In 2020, my agency helped clients amass over 1 million UVPM from organic search. But the real game-changer was our pivot into AI.
In Spring 2022, we transformed our SEO formula into a web app called Juice.ai. Initially, we offered two features: automated keyword research and automated content generation/publishing. By the end of 2022, we were growing rapidly.
However, growth isn't without its challenges. We had to rebrand, rebuild our tech, and refocus our customer base from B2C to B2B. The end result? Juice.ai no longer has a user interface, and our customers couldn't be happier.
Don't underestimate the power of AI. It's a language-based engine, closely mimicking human thought processes. And unlike human intelligence, AI is growing exponentially.
If you're in the SEM industry, chances are a computer could do your job; your employer just hasn't realized it yet. Language models like GPT-4 are leveling the playing field globally, so it's time to adapt or be left behind.
You don't need to be a coding expert to get started. Here are some basics you should know:
Also, consider spending an hour with ChatGPT. It's a $20 investment that can offer insights into how AI can assist you.
The notion that you need extensive coding experience to build effective software is outdated. Here are some low-code platforms you can start with:
Understanding back-ends is crucial. They're made of data processing and data storage. Modern Backend-as-a-Service (BaaS) platforms like Supabase and Firebase have simplified this process. You can now set up sophisticated databases without coding.
We're living through a tech revolution. Equip yourself with basic tech skills and low-code platforms to become a superhuman in your field.