It's Over!

It's Over! How to survive the AI revolution by becoming one with the machine.

From SEO to AI: The Journey of

Hey there! I'm Derek, a serial entrepreneur who's been in the digital marketing space since 2018. In 2020, my agency helped clients amass over 1 million UVPM from organic search. But the real game-changer was our pivot into AI.

The evolution of

In Spring 2022, we transformed our SEO formula into a web app called Initially, we offered two features: automated keyword research and automated content generation/publishing. By the end of 2022, we were growing rapidly.

However, growth isn't without its challenges. We had to rebrand, rebuild our tech, and refocus our customer base from B2C to B2B. The end result? no longer has a user interface, and our customers couldn't be happier.

Why AI matters

Don't underestimate the power of AI. It's a language-based engine, closely mimicking human thought processes. And unlike human intelligence, AI is growing exponentially.

Why you should care

If you're in the SEM industry, chances are a computer could do your job; your employer just hasn't realized it yet. Language models like GPT-4 are leveling the playing field globally, so it's time to adapt or be left behind.

Getting started with tech

You don't need to be a coding expert to get started. Here are some basics you should know:

  • HTML and optional Javascript: These are the building blocks of web development. HTML structures your content, while Javascript makes it interactive.
  • Keyboard commands: Keyboard shortcuts can significantly speed up your workflow. They're a quick way to navigate and perform actions on your computer.
  • APIs and JSON: APIs are how applications communicate. JSON is the language they use. Understanding these can help you integrate different platforms effectively.

Also, consider spending an hour with ChatGPT. It's a $20 investment that can offer insights into how AI can assist you.

Low-code platforms

The notion that you need extensive coding experience to build effective software is outdated. Here are some low-code platforms you can start with:

  • For beginners: Zapier automates repetitive tasks, while allows you to create simple web apps.
  • Intermediate: is a workflow automation tool that offers more customization.
  • Advanced: enables you to build mini apps and manage OAuth, making it ideal for complex projects.

Intro to back-ends

Understanding back-ends is crucial. They're made of data processing and data storage. Modern Backend-as-a-Service (BaaS) platforms like Supabase and Firebase have simplified this process. You can now set up sophisticated databases without coding.

In review

We're living through a tech revolution. Equip yourself with basic tech skills and low-code platforms to become a superhuman in your field.

About The Author

Derek Sturman
Co-founder of, CEO of Panda
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