Social media has become one of the biggest ways to market your business- you can create free accounts with sites like Facebook, Twitter, and YouTube, put in advertisements, and get return engagement or “likes” for your product or service!
It is very common to see businesses that use social media as part of their marketing strategy, but not all companies understand how to make the most of it. Some people may even go as far as saying that social media doesn’t work for their company!
That cannot be further from the truth.
There are many ways to apply social media to promote your business, and this article will discuss some of them! Read on to learn more about what types of products you can find at Infinite Ventures that utilize social media effectively.
I would also love to talk to you about other areas of social media that could help your career or business grow.
A marketing strategy is how you will market your business or product. It is also referred to as a marketing mix. This includes all of the components of your marketing, such as media, messages, channels, etc.
Most businesses have a variety of different marketing strategies in place at any one time. Some may only use certain types of marketing for example, social media advertising or direct mail. Others may use both!
The length of a marketing strategy can vary greatly depending on the type of business and the nature of the products/services being marketed.
A touchpoint is an activity or action that promotes your product or service. It can be done directly, like talking about your product face-to-face, letter and email, phone call, social media posting, displaying advertisements, etc., or indirectly by creating an environment or setting with verbal and nonverbal cues to promote your product or services.
Indirect touches are usually more effective than direct ones because they create a subconscious effect for your company. For example, when you go shopping, you do not typically make a lot of calls while buying things. You spend enough time doing both to get the best deals but also understand how this influence of spending money makes you feel.
More expensive items make you feel good so why not use that psychology on your business? Creating experiences and environments that are cost efficient may help your business grow.
Direct touches are still important though as we have mentioned before. Finding ways to incentivize people to invest in your products or services is very profitable. This includes having testimonials, videos, or direct conversations where you advertise your products or services.
As companies realize the power of indirect touches, it is becoming common practice. However, staying close to home will always be better than going outside! Keep yourself familiar and consistent for optimal growth.
A few years ago, I heard about a young business owner who was struggling to grow her business. At first, she didn’t understand why people weren’t coming to see her in person to talk about her products and services.
She thought that if someone wanted what she had, they would come find her!
So, she put together an event for anyone interested in her product or service. She invited everyone at her office to attend, paid for their lunch, and organized the event with all of the details like speaker and content.
It is similar to how you get through life – by being proactive and showing up.
That business owner learned the hard way that it takes more than just offering your things and waiting for people to come to you. You have to go after what you want and work harder than ever before before it happens. Sometimes, you need to take some risks and be willing to fail.
This isn’t a vague, soft statement. It takes courage and confidence, which are qualities most people don’t have.
But, there are ways to develop them for sure. Being confident in yourself and your abilities will help you believe in yourself enough to do something riskier every day.
And asking for help and guidance from others can strengthen your inner strength too. Getting outside input can also help you determine the best next steps for your career, personal life, and/or business.
A few years ago, you could spend all day testing different marketing strategies and strategies to test out will fail. This is no longer the case. With the explosion of digital technology, there are never-ending opportunities to experiment with new ways to market your business or product.
With the constant evolution of technology, there are now tools that make it easy to test various theories and concepts in marketing. Some cost nothing extra, while others can get expensive depending on how much money you want to invest in tests. No matter what type of budget we’re talking about, experimenting with different marketing strategies is simple if you use the right software.
There are many free apps and softwares that offer you the chance to try out new advertising methods. Many of these have you create content designed to attract attention so users can either click on an advertisement or link to view the content. Others let you add advertisements to the website or app you already own.
Some even allow you to track which ads work for your site by noting where traffic comes from.
Millennials are an ever-evolving demographic that marketers must always stay up on, if they want to see results. With over 75% of people under 35 owning at least one smartphone, it is easy to access this audience at any time and anywhere.
As we know, consumers today expect fast answers and quick solutions to their problems. They have become accustomed to getting their information quickly via the internet and social media, so offering these services is important.
And while older generations may not understand how some technology works, there are ways you can use technology to help them! By creating educational videos or apps, using testimonials, and incorporating new technologies into your business, you will draw in new customers.
As we mentioned, this is an increasingly important audience to have as customers. If you're reading this article, then chances are that you already know some of these tips, but you can always learn more about marketing to this demographic group.
As we mentioned, this is an important audience to know about. Millennials are often described as being very conscious of their lives and how they spend their time. They enjoy having fun, and changing things up constantly. Because of this, they prefer doing new activities rather than sticking to what has worked in the past.
As marketers, it is important to recognize this tendency and use it to your advantage. If you're already working on developing relationships with other businesses, great! But if not, don't worry - there's still something you can do.
Start by looking into which areas of the market are missing and see whether there are any opportunities to contribute. Then, determine who these people are that aren’t quite sure where to find the answers they're looking for.
Once you've got their attention, create an online resource or tool that they can come back to for easy access to the information they need. Create a free app or service to get them started, then add premium features later.
This way, they'll continue to visit your site to read whatever you have to offer, but also feel like they're getting more for money since some of the content is accessible for free.
As we mentioned, this is an ever-evolving audience that grows wider every day. With their constant exposure to technology, they develop an understanding of how businesses operate. Millennials understand the value of trying out new things, so creating a habit of spending money can sometimes be hard to stick with.
As such, it’s important to create strategies that appeal to them. Technology has made it easy to spread your message, so why not use those tools to your advantage?
Running online advertisements or doing social media campaigns are great ways to reach out to this crowd. However, there is one thing you must remember when doing so.
Don’t make too many assumptions about who will read your content.