Television Show Marketing Strategy

A few years back, there was an interesting trend that emerged when it comes to television show marketing strategies. Companies would directly market a show by offering product giveaways or advertising for the show via social media or through advertisements.

This is called “show-launching” a show. By doing this, the company creates exposure for their brand while simultaneously promoting the show!

By launching a show, you increase its visibility which can help boost audience numbers as well as interest in the show. This is important since advertisers tend to advertise shows that have more viewers.

Buy advertising

television show marketing strategy

Buying an advertisement slot for your show is one of the best ways to promote it. There are several different types of advertisements you can choose from, such as sponsoring an event, creating a contest, or producing a special episode.

Each of these will give your followers a little bit more content that they can use materials or resources from your studio to watch your show!

By giving them something extra, they’ll want to keep watching because they’ll be looking forward to what you have next.

This is also great way to gain exposure since people who find your videos through the event, competition, or special episode may spread word about your show by talking about it online.

Your sponsors get their name in front of many new eyes every time someone watches your video which helps boost their popularity. You can even add their company logo and voiceover for personal touches.

Distribute promotional materials

television show marketing strategy

After paying for your show to run, there are many ways to spend money to increase exposure. This can include buying advertising space or distribution channels for your show, creating social media accounts to promote it, promoting on YouTube, and more.

Running a television show is an expensive venture that requires significant investment. But with the right marketing strategies, you can maximize ROI (return on investment).

Luckily, we have some tips here for you! Read on to learn about them.

Create a YouTube channel

television show marketing strategy

A lot of people start filming their show via YouTube these days. This is a very smart idea as you get to connect with other TV show fans that may want to watch your show!

By having your own channel, you can use it to promote your show and grow your fan base. You can also put out more in-depth videos such as how to do things related to your show or product launches and etc.

Your followers will be able to see all of your content free so there is no need to market yourself too much. Creating an entertaining and interesting channel is what will keep people coming back for more.

The best way to begin is by creating your profile. Make sure to update your username, include a link to your website, and add some fun and creative captions.

Buy ads on YouTube

television show marketing strategy

There are two main reasons to advertise your show via YouTube instead of using advertisements or sponsored videos on their website. The first is cost. By advertising on YouTube, you will spend less money than if you were to use their own platform.

The second reason is that YouTube gives you more exposure. You get all the features of the site for free, so there is no need to invest in marketing materials like posters and business cards.

By investing in these items, you can reap the benefits of exposed content and word-of-mouth promotion. This can lead to more people watching your show, which eventually leads to more income.

Create a Facebook page

television show marketing strategy

A small business with no online presence is like a house without a front door- you know they exist, but people can’t find them!

Having an Instagram account is great, but most people look at it as a way to connect with others who have similar interests as theirs.

If your business has products or services that people might be interested in, then creating a website where they can view those products is needed.

A well designed website will help promote your business and get new followers for your social media accounts!

There are many free web hosting sites out there that allow you to create a personal webpage (we recommend Google Sites).

By registering here, you get to pick your own domain name which can be yours and paid for monthly or yearly! This gives your company a nice professional touch.

Buy ads on Facebook

television show marketing strategy

Advertising on television is still very common, but it’s being replaced by advertising on other platforms. Technology has made it easy to target specific demographics with advertisements, which means you can zero in on people who are interested in the same things you are!

This isn’t always cost-effective for advertisers, though — TV commercials typically spend around $4,000 per month to reach their audience, while online advertisements average about $1,500 per month.

That’s why most major brands have launched campaigns on social media sites like Instagram or Snapchat to promote their products. These sites don’t require as much money to advertise, and your followers may make your product more attractive to potential customers.

By investing in these sites, you’re not wasting money trying to get new leads through television advertisements, even if they’re not actively looking at merchandise right now.

Distribute press releases

television show marketing strategy

Press release distribution is one of the most important ways to market your show! Distributing a well-written, eye-catching press release about your show can help get it exposure quickly.

There are several ways to distribute a press release, so choose the right way for you and start marketing now!

Some of the best distributions include: social media sites, blogs, direct email contacts, etc. Make sure to cover all these in detail and test different versions to see which ones work for you.

Join Twitter chats

television show marketing strategy

This is one of the most effective ways to use social media to promote a show! Companies create chat groups with pre-existing topics or ones they make themselves, then invite people to join so that they can discuss the show during their down time.

By having more people participate in the conversation, it becomes easier for them to do so! And since other people are already there, it makes sense to contribute as well.

Most television shows have their own twitter account now, making it easy to connect with others who love the show as well.

These accounts usually include things such as: “What TV show should I watch next?” or “My favorite characters from . What about you?” and so forth.

Join these conversations and spread the word about your show! People will definitely appreciate it if you give good recommendations.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now