Today, consumers use social media platforms and blogs to learn about new products and services, share stories and experiences, and discuss what is going on in their lives. If you’re not providing fresh and interesting content that relates to these channels, then people will stop engaging with your brand.
Content marketing involves more than just producing great quality posts and reports; it requires an investment of time and money. But if you do it right, this can be a very effective way to expand your audience and drive traffic to your website.
Think about topics that are popular and see if they would work well for your business. Then try your hand at creating articles or videos that focus on those topics.
You could also partner up with other businesses within your area of interest and contribute to joint projects as part of your content strategy.
Sharing information is one of the greatest things you can do with your content. When people share, they are telling others that this information is important to them. By providing interesting, informative content, you are letting people know that what you have created is worth sharing.
Sharing their own content often times gives companies an excuse to connect with their audience and aid the spread of knowledge.
You will find that more and more people come to trust your brand after learning about it through social media or through other channels. This will improve your overall image and make it easier to convince people to buy from you.
The best way to encourage sharing is by asking yourself questions like " why would someone want to share this? " if you had something helpful or entertaining to say then you should feel free to ask anyone who cares how you feel about it.
If you've got a topic covered in one tweet then perhaps you could prepare a few tweets for the not-so-techy person. For topics where longer explanations are needed, we have got things such as videos and articles.
Webinars have become one of the most popular ways to offer online training courses. They’re easy to set up and promote, and customers can sign up for them anytime in their day.
Most big name companies use webinars to launch new products and services or to run promotions. By having a live audience, you’ll get more people signing up than if it was an anonymous recording.
For these reasons, webinars are a great way to build awareness and collect data about your business. Most tech platforms now make it easy to setup, broadcast, and record a webinar.
You can sell tickets to attend the webinar or provide a free open forum community chat at the end, like Q&A. Or you can just invite guests to the event.
Once they arrive, you can start selling things. You can market deals, giveaways, discounts, coupons, or anything else that will help attendees want to join your list and buy from you later.
If you’re looking to engage your audience, one of the best ways to do it is by creating helpful resources that answer questions or teach people about something. You can create articles, ebooks, slideshows, videos, how-to posts, and so on.
The key with any resource page is to make sure that it’s well put together and that there are links all over that lead people from start to finish with what they want to do. It has to be professional and thoughtful but also fun and creative.
There are many free tool websites that have database of created content. You can use some of these tools to create pages based on existing posts or give them to other bloggers who may find them useful.
Videos are an incredibly popular way to connect with your audience, both old and new. From YouTube channels to Facebook groups, audiences want and expect content in video format.
If you’re not sure where to start, or have trouble thinking of ideas, make yourself a day dedicated to creating a series of helpful and informative videos.
Or you can hire someone to do it for you. Now is the time to put out quality content and keep adding value to your community. Your fans will find things that they like and enjoy through your website and other social media platforms.
Add subtitles to videos if needed
Consider investing in good microphones and software so you can edit your recordings. You also need to be able to take pictures digitally. Then use a tripod, and know how to push publish to various websites.
It takes a lot of work, but uploading once a week is reasonable. People may only watch them for 30 minutes at a time, but if you upload weekly, you’ll keep people engaged over the course of several weeks.
The more engagement you get from viewers, the better chance you have of getting recommended by experts, bloggers, and journalists. That’s because they love what they do and are trying many different strategies to grow their businesses.
Top-quality recommendations from professionals is one of the best ways to become well known. Companies who hire professional influencers come away happy with the results.
Even if you are just offering information or advice, people still need help buying things. Your job is to find out what problems they have and how you can solve them using your service or product.
The best way to do this is by asking questions!
By answering their questions and being specific in your words, they’ll tell you what problem they have. Then, you can turn that question into a sale.
It’s simple logic: If someone has a problem, they’re ready to buy something. You only have to ask very specific questions to get them talking.
Say you sell tools at a store. Instead of guessing why people might come to your site, call each one and say, “Hey, I see you looking at deals online. So here are all the reasons you could possibly want a tool like this.” That way, when they ask you about your special offer, you’ve already established a rapport with them and it will be much easier to convince them to make a purchase.
Email marketing is one of the most effective ways to promote your content and grow your business. Emails are shared, like documents, pictures, and videos. They’re easy to use, and they’re cost-effective. Most businesses only spend money on emails once or twice a year, if at all.
There are two main types of emails you can send: promotional emails and informative emails. With each type, there are different styles and terms.
Consider what you want to achieve with your emails. Then create an email template that fits the message you want to get across.
Your email should be concise and convincing. It should also provide value to the reader. If it doesn’t, then no one will read it.
The subject line is just as important as the content of the email. Without a good title, you won’t get many clicks onto your website.
Test different messages and see which one gets the best response. That way you know where to put your resources.
Social media is one of the most effective ways to grow your business through content marketing. Today, that means using all forms of social media to connect with customers and create brand awareness.
You can use Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest; you can even be visible in news feeds and communities like Reddit.
All these different platforms have unique features and methods, but they are all designed to help people find other people who share their interests and views.
Content pumped out by employees, supporters, ambassadors, and others will push your message further into the public eye. Collaboration tools such as Slack and Zoom call are perfect examples of how people can collaborate.
Content comes down to engaging subjects and conversations or intriguing them with written words.
Create swag bags-worth of free stuff to give away in your logo, brand, or business.
Flexibility is your friend with this type of marketing. You’ll need flexibility in terms of content (mixture of short notes, long stories), delivery (we’re talking social media here, but also digital signage at events, flash briefings at conferences), and outreach (an email list that reaches beyond an initial offer).
Part of the fun of doing promo items is having other people work off their own lead generation lists to see what gets sold where. It’s like shopping without leaving the store!