Top Online Copywriting Tips

Make your content easy to read

This may seem simple, but there are lots of tricks you can use to make your content easier to read. Start with bold or different fonts to emphasize key words.

You can also simplify the reading experience by changing up the layout a little. Using bullets and subheads makes the text look more structured and organized.

Lastly, try to be as succinct as possible when writing the copy for each page. Your readers don’t want to hear about how awesome your product is – they already know that.

Your job is to convince them it is worth the money.

Always write in the first person

Even if you’re writing for a publication, always start with the story from your perspective as the author. Your audience will be looking to connect with you and know they are getting what you want them to call your name.

They will never connect with you if all they see is their own bias or experience. By having a second person writing one of your articles, posts or tweets makes it more personal and trustworthy.

The second person form can help spread the word through Twitter conversations and links within Facebook groups. Many bloggers use this way to gain connections!

By being familiar and honest using real words, people will trust you and what you have to say. The reader has to feel like you are talking to them personally, which is not something you need to worry about when trying to produce quality content.

Your readers (and potential subscribers) want to believe that there is a world outside their mind. Any time someone clicks on a link or opens a page in the online world, she is making a commitment to give some of her attention to you.

You can only make yourself available to read an article or subscribe to your newsletter at a later date. But remember that every single day you are investing time into your work and missing things elsewhere.

If you take responsibility for everything that you do, then by default you will also have to accept blame for whatever you don’t get done.

Craft language that makes it feel more like you are talking to your readers

In an age of self-publishing, people now have access to lots of material online. It’s easier than ever to write down stories and blogs, and to develop them into books.

However, regardless of what type of book you are writing, there are rules for good language. Use correct grammar, spelling, punctuation, and vocabulary.

Your words can make or break the readers' perception of your book. So, how do you achieve this? You craft language that makes it feels more like you are talking to your readers.

You use real conversations, updated with proper nouns and adjectives to give life to your books. You also should not be afraid to tell a story through the way you set up sentences.

Let yourself think about the voices in your head as you write. Do they sound different? Can you identify differences between the ways you speak and those you listen to? How much of your voice changes depending on who you're speaking to?

Try taking one of your favorite lines and testing out various accents to see which one sounds the most natural.

You can even record each version and compare, to hear the difference.

Ask yourself what you love about your product or service?

Even if you’re in a market where there are hundreds of competitors, there should be something that makes you feel like there is value in selling your product.

For example, maybe you’ve found a way to help people in your community by bringing an attention-grabbing tool into their office. Or perhaps you’ve developed a reputation for finding fun new ways to do things.

No matter how big or small your company is, there’s probably something that you can bring to the table. And even if you don’t think you have anything special at this moment, there’s a chance that you could grow to love it over time.

You may not ever find your “thing”, but once you invest some time in it, loving what you do will become more evident.

That sense of discovery comes from spending time with your “thing” and figuring out what you really enjoy about it. You also learn to appreciate and enjoy the benefits that “something” provides for you.

By investing time in the thing that you want to spend most of your time doing, you gain confidence in the business and how you handle it. This leads to better performance and results.

Use thought leadership as a marketing tool

Though it may seem counterintuitive, producing content that makes people think is very useful for online advertising. When you write about relevant topics and share articles or videos that offer helpful tips, you can draw in readers or subscribers who are looking for information related to the topic.

This way they’ll start with your article and then maybe follow any links that you put in the text that leads them to further resources or reading lists.

They’ll likely buy whatever product or service you have to sell once they get their hands on those resources. The key here is to make sure that the written word is the first thing that comes up when someone searches for info regarding your company or industry.

Think of all of the times before there was an internet search engine where you could essentially go to Google and type in what you were interested in and find out more. Those same concepts apply to writing copy that gets attention.

Your website/blog should not only be full of valuable content but also feature other types of media such as video courses and products that help educate people on subjects mattering to your audience.

The goal is to create a story that pulls people in and keeps them engaged. Think storytelling, which is something we do well as writers. Using creative tactics helps us reach our goals more quickly and efficiently.

Keep your keywords in view at all times

Even if you’re writing content for an article that doesn’t center around marketing tips, keep track of what keywords are being used to search for products or services similar to yours.

When creating content, always consider how you can use these keywords to bring people to your page. You want people to type words like “best car wash” or “how to relieve stress” into a search engine so that they can find the right product and service centered around their needs.

By using specific keywords in your content, you help them avoid searching for anything else. Your title must also be relevant to the topic you are trying to address. It should make sense from a perspective focused on helping the reader understand now and what comes after the title.

For example, say you are writing about finding love. In this case, the keyword is ‘love’. By having multiple singles seeking advice with the same word in the headline, lead with that word in the query.

It could look something like this: A picture of several men smiling with heads together is shown. Then one man takes the microphone and speaks about his story. Next, another man holds up a bottle of fluid and talks about it. He brings out a second bottle filled with fluids and begins talking about that bottle. finally, he...

Never use big words that most people don’t use regular email

Even if you are an expert in your field, anyone who doesn’t know you or your brand must still think you’re talking to them like you want to talk to them.

So let’s say you work at Apple and you have one of their employees named John write you a letter. (Maybe he designed the circuit board for the new Mac or something.)

He writes, “Dear Sir or Madam,” followed by three paragraphs describing what it was about his story that interested you and why you should hire him. Then comes the address of the company, the name of he person I mentioned above, and finally, two sentences stating how passionate he is about working for Apple.

But here’s the thing: He typed those letters up himself, including the closing line, then printed it off as part of his application package.

And this isn’t some mega-successful writer doing it; it’s someone who probably got hired because he/she has a degree in a field other than writing and no experience writing cover letters.

That said, covering yourself multiple times with references adds weight to your resume. So if there’s a reference list, they’ll see right away that you were qualified and capable.

Proofread everything you write very carefully

This is something that few people realize but it’s an important factor when it comes to publishing content on the web.

We are all human beings, which means we make mistakes. Even if you’re using a professional editing service, they may miss some of your errors.

It is also true that over time, things can get misplaced during proofreading or error checking. These small instances could be replacing a word with another one or adding in an extra space.

When this happens, readers will notice the mistake and might not understand that it was intended as written.

Also, writers should never underestimate the importance of writing names and titles correctly. It may seem minor, but each letter counts.

The best way to ensure you have done this is by teaching others how to do it. Because name typing is easier said than done, most people tend to rely on tools for this task.

These days there are many good online learning services that help you build a brand or take someone else’s name. Don’t try to reinvent the wheel; use these resources at their discretion (you can still create a website from scratch).

There are even free blogging platforms like Blogger that require no technical knowledge to set up. Google Sites is a similar option where you can create a site template without any software.

Alternatively, you can hire professionals to handle this part of your process. When it

Don’t become so self-conscious of your writing style that you can’t produce any better

I know, hard to believe right? But it’s true. Most writers who are conscious about their handwriting (are they still writing in straight lines?) and grammar & spelling use way too many big words that average people don’=”true” thinking will hurt their feelings.

And we all know how much people love “feelings”. It makes things more interesting and human…which is what making someone else feel something works like!

The trick is to be honest with yourself while becoming aware of the person reading your content. Google has a quiz tool that helps you find out what keywords match your audience.

You can also test run your online copy by having some conversations with people. Ask questions; see what topics get most popular and which ones tend to make people nervous or uncomfortable.

Once you have enough data, you'll start to understand what people want and tune your written marketing messages appropriately.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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