Top Search Engine Marketing Metrics

Website Performance

top search engine marketing metrics

One of the most important components to getting good search engine results is website performance. This includes both page load time and how easily the site can be navigated.

If your pages take too long to load or if they are difficult to navigate, this will make it harder for people to find you online.

Your website performance also depends on several other factors such as whether you have optimized your web server or not, and what tools you use to manage your website.

It is your responsibility to keep your website up to date by updating it with new content or modifications to old content. People want to connect with you offline as well as online so keeping your website fresh will help them get in touch with you.

By having an updated website, you’ll stay ahead of the competition. When people look for information about your business, product, or service, they will see that there is no better place to visit than your website.

If someone tries to access your website from a bad interface, confusing navigation, or poor design, then they will quickly leave your site and go somewhere else.

Keep in mind that even if someone gets put off by your webpage, they may still decide to give you a call or send you an email anyway. A great way to determine if your website is any good is to ask those who don’t already know you!

Keyword Research

top search engine marketing metrics

Without keylogs, it would be impossible to estimate the popularity of each keyword. Although there are other tools that can help you find popular keywords, we will mainly focus on keyword research.

There are several ways to do keyword research. The most common way is by performing keyword exploration using Google’s search engine data. You will create a list of all possible keywords by proceeding through a series of low-hanging fruit (easy keywords).

From this starting point, you will then perform another round of searches to generate more potential keywords. This process may be repeated until you have filled your notebook with proposed keywords or until you get bored.

Ad Groups

top search engine marketing metrics

Google Ads offers different ways to organize your ad groups. You can group ads by website, you can group ads by industry such as retail or services, or you can even go for a broad grouping called Organization, which is what I’ve done here.

With all these options, there are many way to organize your advertising platform. But with Incognito, my method of choosing an Advertising Grouping option was to create one test campaign per week that runs for several weeks. This gives me multiple opportunities to see how each option performs.

I started with two campaigns; one created for organic search traffic using the Keyword Planner tool and another to track PPC bids. The first Campaign I built was designed for maximum visibility so if people bid heavily for keywords related to your brand, they should be able to find them in the top results.

Since this is a testing phase, I wanted to try out some new features and techniques without completely erasing previous work. My goal was to come up with a simple list of action items that could help my team increase conversions from existing accounts while trying something new.

That is why I decided to run a second campaign focusing on paid advertising. In this case, I wanted to try out Google's Display Network because it records information about any displayed links along with additional metadata.

Landing Pages

top search engine marketing metrics

More often than not, the effectiveness of any online marketing campaign is determined by its landing page.

Whether you are hosting a webinar, have created a free guide or eBook, sent signups through your email box, or having someone hand write them a letter, the quality of the landing page is what will drive people to take action.

If it’s not clear, interesting, or useful, people won’t linger on the page like they would with another article on a topic that matters to them.

You want people to spend as much time as possible on your website and get comfortable being there. You also need to make sure the website meets your other digital advertising goals such as mobile optimization and click-through rates.

Your call to actions must be clean and obvious, but hidden so users don’t accidentally find themselves in an area of your site they didn’t mean to visit. Avoid using pop-up windows; most websites these days have anti-pop-up functionality built into their browsers.

Optimization Methods

There are two major ways to optimize your website content for search engines: metadata and semantic markup.

Metadata is information attached to individual files (such as images or documents). For example, you might attach the title of a document to the file name. Using keywords in the filename or the description of the document helps search engines understand what the page is about.

Semantic markup defines a structure that contains meaningful text, rather than plain text. It allows users to view the page easily without having to scroll down. Grammar and spelling checkers help by detecting errors in tag structures.

You can have both meta data and semantic markup throughout your site. The only way to know if you’re using enough tagging is to take some time to see how easy it is to find each section on your site.

Page Speed

top search engine marketing metrics

A slow page load time can lead to loss of customers, lower conversion rates, and there’s even evidence that it may be linked to cancer! That’s why Google has prioritized fast web pages in their search results.

How do you measure page speed? There are several tools you can use; one of them is an online tool called “Page Speed Insights” by Google.

It will analyze your website quickly and give you a recommendation about how to make it faster. You can also see detailed information for each change made with suggestions as to whether it will improve or degrade performance.

Google has actually published instructions about improving page speed. They include recommendations for all types of websites, from blogs to corporate sites.

You can read more here: Tips for Faster Website Load Time.

Google Rank Position

top search engine marketing metrics

When people talk about rank position, they are talking about how high your page appears in search results. You can get a lot of value from using this metric.

Rank position is important because users often click on the first link that shows up in their search results. If you appear later in the list, then visitors may decide to go to another site before yours.

How do you improve your rank position? It depends on several factors, including but not limited to:

Does my webpage have all the relevant keywords? Does my webpage have good content? Is my webpage updated frequently?

You also want to make sure that your website has some kind of unique selling feature or trait. Make it something that sets your webpages apart from the rest.

Google thinks that you should put your most important keyword at the top of your google search results. To ensure that your webpage gets searched, you need to include the keyword at the top, right after the internet browser’s url.

Organic Searches

top search engine marketing metrics

When a search engine user types in keywords related to your business, what they’re looking for is information. They want to find out how much you cost; they don’t care about who else offers that service or product.

There are two ways people can get to your site these days: through an organic link (the blue button at the top of this page) or via a paid advertising spot (usually called Google Adwords but there are other companies that will run ads).

More and more, users are selecting “organic” links because they know they’ll get quality content like no one has already done. That means more and more searches are coming from clean pages (not sponsored posts) with little-to-no pay per click.

These are the searches where someone knows exactly what they’re going to get when they hit the enter key. Not everyone’s searching for a new laptop, then, which makes websites with solid SEO better rankings.

Bounce Rate

top search engine marketing metrics

Your bounce rate is the percentage of visitors to your website who visit only one page and then leave without returning again.

If you have a high bounce rate, people are leaving your site quickly because they couldn’t find what they were looking for or they had no interest in your content. You can learn more from tracking your website’s analytics.

Your goal should be to reduce your bounce rate over time by being consistent about putting clear calls-to-action at the end of every page, using captivating titles and summaries that draw people in, and by offering helpful content that meets their needs.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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