Types Of Search Engine Marketing PPC

Pay-per-click (PPC)

types of search engine marketing ppt

What is pay-per-click? It’s when you advertise your website by writing an advertisement that includes keywords. When someone clicks on your ad, they are directed to your webpage. If they buy something or sign up for something, then you can get paid.

There are two main types of pay-per-click ads: fixed price and cost per click (CPC). With a fixed price ad, all you have to do to earn money is to spend money. You don’t actually see what people are clicking on the page because you aren’t being charged.

With a CPC ad, there’s a bidding process to show which ad should be displayed most often. In this case, you are shown how many people clicked on each ad. This way, you can try to win some amount of money with every person who clicks on your ad.

Search engine optimization (SEO)

types of search engine marketing ppt

SEO is one of the most popular ways to increase traffic to your website, but it’s not quite like Pay-Per-Click advertising (PPC), where you pay for every click. With SEO, you only pay when users take an action relating to your paid keyword or phrase. Let’s look at some examples.

If you ask Google anything, then you will see that there are many variations of the word “Google” in pages around the web and in other companies’ brands.

The reason these versions are different is because people have different expectations according to the variation of the tool they use. If you type ‘google’ into YouTube, you can start a video search; if you type ‘goog’, you can find pages dedicated to why you shouldn’t trust Google (especially since they try to sell you software company reviews).

In what way does this vary? You may think that google would be more technical, goo.gl/gIINF for example, while others may consider it as personal and defaulting to google.com. What else varies from domain to domain?

Is the content relevant, useful, and helpful? Is there enough good quality information?

Consider how consumers behave once they begin searching for products and services. Heading off into unrelated directions doesn’t help them get what they want, so browsers keep going until they get what they want

Social media marketing

types of search engine marketing ppt

With social media, your message is spread to almost everyone you know. Facebook, Twitter, and Google+ are popular choices for social networking sites (SNSs).

You can use these networks to announce major events or changes in your business that people may have missed out on News channels also distribute news articles to large groups of people.

Social Media Management helps you organize all of this content so it’s easier to share. You will need to register with some kind of login system (Facebook, Twitter, Google+, etc.) and build up an audience member who trusts you enough to follow you.

The beauty of social media is that you don’t always have to make money. It takes time to develop an audience and create a brand identity. In the meantime, you can choose to do promotional things such as giving away free stuff or promoting new products.

It’s important to measure the success of any promotion using specific metrics. If one method doesn’t work, try another.

Word-of-mouth marketing

types of search engine marketing ppt

Beyond networking, connecting with other businesses through social media sites or advertising, word-of-mouth marketing is arguably the most effective way to grow your business.

Rather than relying on references and reputation, which are often derived from past experiences, word-of-mouth marketing relies on individuals who use words to describe their experience using a product or service.

Word-of-mouth marketers work hard to create credible stories and rely on personal connections to initiate conversations about their products and services and boost awareness of them.

However, it can be difficult to gain trust in word-of-mouth marketeers since they have no proof that what they say is true. People may try to take advantage of you by offering fake referrals.

To avoid this risk, request contact information for these people’s friends and colleagues (if available). Then hope that they don’t break the law and commit a felony.

Email marketing

types of search engine marketing ppt

The old fashioned way, still very popular, is to use email to promote your content. There are many ways to do this; you can build emails and send them via emailing programs or there are some specialized companies that will help you.

The first thing to understand about email marketing is that it’s free! That is, unless you want to pay for additional features (such as autoresponders), but even then they cost money. Without autoresponders, you'll have to spend more time on maintenance work- in other words, writing and sending out messages.

Another benefit of using email marketing is that you know who your recipients are. This means that you can focus on one audience at a time. Using triggers, you can create automated shipments that go out automatically without having to manually send an email.

Email marketing has its drawbacks though. Because everyone knows you, you need to put yourself behind a password until someone else comes along, which takes extra effort. Also, because people are busy, they may not read email constantly. To get start with email marketing, somebody needs to initiate the action –– it won’t happen by accident.

Community marketing

types of search engine marketing ppt

Online communities are becoming more common than ever. People love to feel involved and connected. By establishing or joining an online community, you can gain loyalty from people who may only be readers if they become members.

You can start a forum, a Facebook fan page, or any number of popular social media platforms. The benefits to doing this are plentiful.

First, having a presence in social media is critical for nearly every business’s web presence today. Second, an online community gives you something extra to offer your fans.

They can either join or support you. If you build it, they will come. Your audience will help you by sharing links to content that they think you should promote.

Furthermore, your followers/fans get to know each other and learn about different businesses within your organization. This builds trust and helps them see what you guys have really have beyond a website. Content always influences someone whether it's through blogging, tweets, messages, etc. The more engagement (content) you put out there, the more traffic you're going to draw into your community. Based on how large your community is, then how many visitors you'll need.

Put simply, you want as many people as possible to visit your site. What you want companies to understand is that building a relationship with consumers that feels authentic starts with listening instead of talking. It means being thoughtful not just about how you create value for the customer, but also

Display advertising

types of search engine marketing ppt

More often than not, display advertising is something that gets thrown into a “too hard” or “too expensive’ list of things to do.

However, it’s actually one of the most effectiveness ways to promote your business online.

Wherever you look, you see advertisements. You walk down the street and there are billboards filled with ads, videos, pictures…all promoting products and services.

When someone makes a purchase, they want to be told by others that their choice was good enough to make them feel comfortable making a payment.

That’s why businesses spend so much money marketing through ad campaigns. The more exposure your brand receives, the better chance you have of making a sale.

By using different methods of display advertising, you can reach several customers at once without blowing your budget.

Cookie-based marketing

types of search engine marketing ppt

Many companies take advantage of search engine advertising programs that use “cookies” to track visitors’ actions within each respective website.

More often than not, these are targeted at selling products directly (through third party affiliates). You will be contacted by any number of scammers who tell you that your web action has been used on one of their sites and wants to give you free stuff.

Believe it or not, there are some legitimate cases where this does happen but for the most part, people trying to bake cookies in order to market their product is very frowned upon.

Furthermore, many websites block such tracking mechanisms due to privacy concerns. Google, for example, blocks about two million cookies every month.

Marketing to adolescents

types of search engine marketing ppt

If you’re planning an event, marketing campaign or advertising strategy, you might find that targeting ads at teens is worth the effort.

Teens are likely to respond to messages if they believe it will help them connect with their friends or admirers.

Furthermore, companies often have large investments in creating advertisements for brands they already sells.

That being said, targeting teens with marketing can be challenging because parents need to approve any message from a company their children interact with online.

Also, advertisers must respect the privacy rules that apply to students when they attend school. Private property rights online mean that schools cannot regulate what individuals may do with their own computers, but administrators can create policies that limit student access to social media sites.

To advertise to this audience, you can buy ads on major social media sites or create sponsored blogs or channels. You also can pay money to promote particular apps or websites through ad campaigns.

Finally, all apps and businesses tend to overlook these regulations and assumptions when launching new products. Adolescents are growing into adults who make most of their financial and personal decisions.

You could receive many different responses depending on whom your target customers are.

About The Author

Juice Staff Writer
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