What Are The 3 Main Search Engine Marketing Products

Tools 'count' for a lot (pun intended)

Today we're going to count to three and cover the main three tools you need to use if want to become a pro at search engine marketing.

Google Ads

Google Ads

Advertising is done by putting ads in place for your business to interact with their visitors or customers. The most common way of doing this is through sponsored links or advertisements placed within specific sections of websites.

Another more recent form of advertising is known as pay-per-click (ppc). With these ads, you only have to pay when someone clicks on your ad, making them valuable forms of advertising. They are also very cheap to create.

The downside to pay-per-click ads is that there is no set cost per action. You will need to keep an eye on your spending to know how much you're paying per click.

Google Ads offers different ways to manage your campaigns. You can check each one’s efficiency level, see where there’s room for improvement and find out which strategies work best.

You can integrate your website into Google Ads automatically, leaving you little effort before testing some new content.

Facebook Ads

Facebook Ads

Social Media has taken over today’s internet space, so you need to make your business present on these platforms. You can use social media ads such as Twitter or Google Ads, but I recommend going onto one of the largest online websites for advertising, Facebook.

Facebook is the largest online platform that allows people to connect with others, who are interested in what they have to offer. By having a page on this connection-based website, you can promote your brand and receive customer feedback.

This way, other people will see what you have to offer and may start relying on you again because of those good experiences. With hundreds of millions of users interacting every day, it’s a great source of customers and potential employees.

To get started with marketing through Facebook, you can find new users by using the website’s search feature. Look for blogs that share helpful information about how to attract followers and fans.

These can help you determine which type of follower you should be bringing in at large. There are some free ways to gain followers, like inviting people to follow your pages or uploading posts to draw interest from friends.

However, if you want an actual army of followers, you're looking for paid options that actually work. You can purchase certain types of leads that require little effort, or you can spend money on targeted followers who are already sold on your product or service.

You can also buy mentions on

Twitter Ads

With tweets, you can promote your products and services by using links to attract followers and friends or mentioning them in your posts. These are called “tokens” that help attract traffic to your website from people who follow those tokens.

The great thing about twitter is that it’s so quick and easy – all you need to do is click some buttons. You can choose between paid and free campaigns, but the quality of the tools for each option is very similar.

For more sophisticated marketing options, look at other social media platforms. While facebook and google+ offer similar advertising opportunities, they aren’t as simple to use—it takes time to develop strategies and understand how things work.

If you only have one platform to advertise on, however, twitter wins out over most alternatives.

Twitter ads come with lots of features and functions. Once you invest time in learning how to create ads, you can hire someone else to fulfill this role.

PPC (pay per click)

PPC (pay per click)

This is one of the most common search engine marketing techniques used by almost every major website that runs searches for people to direct them to their products or pages. There are two primary types of pay-per-click advertising campaigns; paid ad campaigns and paid keyword campaigns.

In a paid ad campaign, you agree to pay Google/Bing whenever someone clicks your ads. With paid keyword campaigns, you bid on keywords users might type into the browser when searching. You can then advertise in the resulting ads, usually displayed at the top of the results page.

You may also see ads within specific content like blogs or videos, as they relate to what you’re looking for. For example, if you’re interested in DIY projects, you could get an advertisement for a tool that makes building a shed easier.

There are several disadvantages to paying for ads. First, since you have to commit money up front, it potentially limits how much other traffic you can generate until you start making payments. Second, since there’s a fee associated with generating new business leads, companies tend to be more selective about who they contact.

Paid ads often cost more than doing so through organic listings, which means that audiences are likely to be heavier, leading to fewer sales. The likelihood of false impressions created by paid ads increases by the amount of time people spend watching them.

SEO (search engine optimization)

SEO (search engine optimization)

With SEO, you improve your websites ranking in search results. You do this by using certain techniques when publishing content on your website, including keywords where possible. Your webpages’ indexing algorithms change so that your pages are more likely to appear in searches for your chosen keyword.

SEO is an ongoing process that allows you to continually enhance your site’s visibility in Google (and other engines).

You need to put time into it because things change. In recent years, Google has boosted its own service which it calls “Google Rank Positioning” (also known as ‘PRG’). A very simple way to think about it is as a tool that boosts your rankings within the first page of search results.

Put simply, SEO helps people find your good quality content faster than any other form of marketing. The best part is that it can be free or inexpensively priced.

Cost is probably the biggest argument against doing any kind of SEO, but if you can manage it, then sure, give it a shot. Training yourself will also help you understand what does and doesn’t work.

RMSP (remarketing search payment)

RMSP (remarketing search payment)

Did you know that remarketing is one of the most popular ways to get more traffic to your website? It’s true! More than 40% of online professionals agree that remarketing is the best way to attract new visitors, keep existing ones, and enhance user experience.

What is remarketing? Remarketing is when you start placing ads into different platforms such as YouTube, Facebook, or even Instagram. You can also use remarketing tags which are placed inside web pages to guide out how you market your message. For example, someone visits your webpage and then returns some day later to buy something they looked at. You can target people with recent browsing behavior for these same advertisements.

The advantage of remarketing is that you can be very specific in what you sell and who you sell it to. Suppose you run a store selling kids’ clothes. You might want to promote your winter collection to parents during summer vacation, because you know they’re likely to forget about your brand and visit stores to look for gifts. By using remarketing, you can send targeted messages to those individuals.

Facebook Marketing

Facebook Marketing

With its growing popularity, there are many ways to promote your business through this social media platform. You can create a fan page, write posts, add photos, and invite people to events.

There’s a very technical way to do all of these things, or you can hire someone more experienced in marketing services to help you optimize each individual event and post for results.

Regardless of how you choose to proceed, it is important to remember that the content posted on your page by employees, customers, and other stakeholders is publicly visible. Therefore, whatever you plan to post should be professional and appropriate.

You will want to focus on being productive and efficient in managing your company image as well as getting your message across. Many businesses have reached their limit with official promotional activities via facebook, so if you feel you need to employ extra-promotional methods, now is the time to put them into practice.

Twitter Marketing

Twitter Marketing

With social media being more popular than ever before, companies are taking advantage of these mediums to promote their brands and businesses.

Twitter is one such tool that has become extremely popular in recent years. Many professional athletes use it to communicate with their fans, as do celebrities like Russell Brand and Susan Boyle.

Companies use twitter places like buying products or interacting with customers, allowing them to engage closer to home and feel more connected to their followers.

They can also utilize this way to share information with people who would not normally hear about them. For example, McDonald’s uses twitter to post news updates and discounts for members of its fan club, McToday’s News.

Google owns youtube, which means content creators have a channel they can use to send out messages, promotions, and announcements. In other words, you can help your message reach far better reaches if you create a channel.

Facebook is another profitable social network you may be missing out on. If you aren’t using facebook yet, now’s the time to get involved-not only is every adult used it, but over half of all kids between 13 and 17 own an account!

About The Author

Nguyen Cao
I'm Nguyen, a digital enthusiast and a freelance copywriter. I have 3 years experience in the marketing and communication landscape. I'm a life-long learner and I love sharing my journey and experiences with you.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now