The term "marketing" has grown exponentially over the past decade, with nearly every industry using some form of it to survive or thrive in this ever-connected world. Gone are the days when you could launch an independent business and stick to distributing your products through word of mouth and advertising media such as TV, newspapers, and billboards.
These days, marketing touches almost every part of our lives, from how we interact with others via social media sites to what kind of brands we will purchase by looking at their advertisements. It is important to be familiar with all types of marketing strategies so that you can design and implement them for your business.
There are four main categories under which most marketers fall: engagement, influence, exposure, and activation. Each one of these focuses on changing someone's behavior for your product or service. By having more control over people's actions, you're able to create more opportunities for your company.
All marketing is not the same! Some people may refer to this as being “marketing oriented” or having a lot of "fun" marketing strategies. But we can be very careful with that definition.
Simply put, there are four major components of any successful marketing campaign. These components include: engagement, execution, effectiveness, and efficiency.
Engagement refers to creating content or messages that appeal to your audience. Execution means producing your message in a way that conforms to the genre you selected for your content. Effectiveness depends on whether your messaging was well received and if it resulted in the desired action or consequence. Efficiency looks at how effective your marketing strategy is from an internal process standpoint – how much time it took to produce results.
It is important to remember that no one else has your brand, company, or product. You have been given access to valuable resources and tools to promote yours. Therefore, it is your responsibility to make sure these resources are used effectively for the benefit of your business.
A few important marketing concepts that are often overlooked include the types of media you use to promote your business, how you organize and position yourself for success, what you say to people about your product or service, and what you do to build relationships with others surrounding your company and its products.
Running an effective marketing campaign requires knowing all four of these components well!
You can’t expect to succeed without understanding at least the basics of each one of them. Luckily for you, we have gathered some helpful information here for you to refer back to as needed.
The most basic way to market is to use a mix of techniques, strategies, and tools to promote your product or service. These can be categorized as either internal or external marketing approaches.
With internal marketing, you focus more on promoting yourself by creating an environment that encourages people to interact with your company and learn about it. This includes things like encouraging teamwork, letting others know about your organization, and educating those around you about what your company does.
External marketing focuses more on getting attention for your product or service through various mediums. This may include using social media to spread knowledge of your business, publishing helpful content online, putting up signs and advertisements, etc.
When used together, internal and external marketing help create a supportive environment that attracts new customers.