Our Enterprise beta is live! Apply here.
Learn More
Despite being one of the most popular blogging trends, split testing is not necessarily beneficial for your website’s overall performance. In fact, doing so can actually harm it rather than help.
The reason for this is because you only want to display significant variations during tests.
If there are too many variation styles at once, users will get lost and never find their way around your site. They will think that your site has a lot of things going on (which it does), but they will be confused as to what exactly they should be looking at.
Instead, focus on one version of your content every time you publish a post. You can also break up the different versions into separate folders so people don’t see all the same articles from within the same topic. Your readers will appreciate you taking the time to organize your content according to type!
When people hear about your business, they can decide whether to do business with you or not. Sometimes it’s easy to get blinded by all the benefits of content marketing and forget that some things are better off being shared through traditional means.
Networking is a great way to gain new customers and lead them to trust you more. This is because when people share their needs and challenges with others, they feel as if those around them understand what they have gone through and may recognize themselves in these stories.
By sharing tips and tricks with others via social media and other networks, you are also giving potential clients an opportunity to connect with you. More often than not, people will search you out rather than the other way around.
Social networking sites are a good place to promote yourself but only if you know how to use them. One must exercise caution while applying one's self to social network sites. It is happening too frequently that people are using such sites to determine one's reputation.
Ever since the invention of writing, people have been using it to inform others about things that are important to them. From news articles to love letters, stories are one of the most effective ways to convey information.
That being said, content marketing is not always educational. However, educating your readers is one way to connect with them and establish yourself as a valuable source of knowledge.
You can also use teaching methods such as how-to guides and quick tips to engage your reader more quickly. Check out Anovelle’s guide for how to build an email list here!
One benefit of content marketing is to increase customer awareness of your business, products, or services. When people hear about you and what you do, they’re likely to feel more connected to you and your work. This may help them understand you and your industry better, which in turn helps them recognize new opportunities to improve their businesses.
Content also makes it easier for customers to find and learn more about you. If someone wants to know more about you or your business, they must go to time investment to search for information.
With quality content written around a theme or topic, people can access this info quickly without having to spend time educating themselves. Education includes articles like how-to blogs, guides, and infographics, as well as video tutorials.
Quality content related to your industry further develops trust between yourself and your audience by establishing an authority status. People are more likely to believe information comes from a source that appears trustworthy.
You can develop trust with your audiences through consistency. It becomes even more important if you have a business side or other staff members who handle your communications for you.
Consistency is key because it ensures there will be regular transmissions coming from your company which increases confidence and trust in your organization.
Though content marketing has helped companies attract new customers, it’s not the only method for doing so. You can also promote your brand through other forms of advertising, such as social media ads, traditional ads, or even direct mailings.
The benefit of different types of sales campaigns is they cost you money. However, there’s a risk to more expensive methods like direct mailing or promotional ads.
Content marketing helps businesses acquire new customers without having to pay too much money. What makes a content campaign effective is how effectively it is executed.
By using storytelling, pictures, and other tools, you can get by with writing fewer posts. The better the content, the more likely people are to read it and share it with their friends.
Another benefit of content marketing is that you can test different versions of your message to see which one works best. You can start by making minor tweaks to your campaign to see what has an effect and then make more substantial changes for the next round.
Content marketers call this process “optimization”, as in tweaking each version of your ad or article to find the one that generates the most sales or leads.
It happens very quickly — usually within days, not weeks. Because you are testing multiple variables, there is no way to know which variable plays a larger role in people buying until you investigate.
For example, if you have an advertisement that lists for $5 but results in two customers choosing your product over another alternative list price of $3, then your listing cost was too low and need adjustment.
One benefit of content marketing that isn’t talked about much is ease of use. Historically, if you wanted to track something for your business campaign, you had to get yourself some data from an analytics platform like Google Analytics or Facebook Ads Manager-and then figure out how to analyze it.
Content marketing takes away this hassling by showing you what works and doesn’t work through time-linking patterns. You can also create different versions of your ads with variables such as type (eCommerce/ non-eCommerce), price (high cost/ low cost), quality (premium/ basic) or name (branded/ generic).
This way you can see at a glance which variations are helping you achieve your goals and which are not. It also gives you more options whether you have a small budget or want to try new things.
You can always compare data points and find the best version of each ad using only content.
One benefit of content marketing is the chance it gives you to improve your website. If you have a rough draft that works, you can use this as a foundation to build from.
You can add an introduction or guide with easy steps for people who are new to your brand or service. You can also go back and highlight past projects to show different sides of your business.
By having more written material than ever before, you’ll be able to share these articles where they will get most read. This will expand your audience beyond just what online visitors see when they visit your site.
Another benefit is that content marketing connects you to an entire community of people who are interested in what you have to offer. When you create content, share it online so that others can access it too.
You’ll build connections within your industry and attract new followers alike. People like seeing someone else take up a challenge or produce excellent results because they know there’s a chance they could do the same thing successfully themselves.
Content marketing gives you several ways to connect with your audience. You can find ways to engage them through their phones, emails, twitter feeds, and websites.
Put effort into creating content that will actually appeal to them. The more engagement you provide, the more likely they are to return for more.
Keep posting fresh content, and supplement those posts with official updates about your business and events you want to promote.
