What Are The Four Basic Marketing Strategies?

So far, you have learned about some of the important marketing strategies that can be used to effectively market your business. You have also seen how different types of businesses use these strategies in various ways to achieve their goal of increasing sales and/or attention for their product or service.

With all of this information, now is a good time to take what we call a step back and evaluate everything! While it is great to learn new things about marketing every day, at times people get so focused on learning new tricks and techniques that they forget why they started doing marketing in the first place.

What are the main goals of your business? To make more money is not a very motivating reason to do business. Therefore, after you have mastered the art of making sales, you will need to figure out what to do with the extra money you earn.

You could invest the profits in additional equipment or resources to better help your customers, but unless you are passionate about what you do then no one should pay you to hang out in a room full of empty chairs. Besides, being popular is not always a good thing if it means spending lots of money on advertisements or giving away free samples that few people want.

So, how about investing the earnings into creating more effective marketing strategies that push up your company’s exposure while still sticking to your budget? Or perhaps finding ways to combine different ones together to create even bigger changes.

Create a marketing plan

what are the four basic marketing strategies

A successful marketer will know how to create a marketing plan that makes sense for their business and their budget. They will consider what strategies are effective for their product or service and use these strategies consistently!

Marketing is an ever-changing field, just like business overall. Tools such as social media, search engines, advertisements, and publicity are all helpful in promoting your company.

You do not have to spend lots of money to advertise, nor do you need to try every new trick out there to be successful. Find what works for your company and stick to it!

There are many ways to develop your marketing strategy, so don’t feel limited by this article. Take some time to read more about marketing and find different tips and tricks to implement into yours.

Design your website

what are the four basic marketing strategies

Before you can implement any of these strategies, you will need to design your website! This is one of the most important things that you will do as an entrepreneur because it impacts how well your business does in the future.

As mentioned before, having a beautiful website is a key factor in getting new traffic to your site. But it is more than just looking pretty – there are certain components that make up this look.

Develop your content

what are the four basic marketing strategies

A well-developed marketing strategy is one that you have in place to promote a product or service. It can be new, old, simple, complex, flashy, boring – whatever fits your company and your marketing budget.

With all powerful strategies, however, there are some fundamental components that make up the framework. These components include a message, audience, media, and timing/frequency.

Without these pieces, the whole strategy does not work. The market will recognize the message but not the audience, for example, or they may see the messages but cannot determine if it is from the intended audience, or if they even want the item being promoted. Media coverage and exposure are limited because of lack of placement and engagement.

If none of those come together, then the advertising effort has wasted its time and money. Sometimes, timing and frequency are too weak as well — something needed to continually run advertisements to reach people.

Distribute your content

what are the four basic marketing strategies

A few basic strategies include distributing your content through various media, keeping an eye on social media to see what is happening in the market, creating engaging content that people will want to read, and staying organized by sticking with a schedule.

Running a business means being prepared for whatever comes next, which is why having several marketing strategies at your disposal is so important.

By mixing it up, you’ll keep things interesting and effective. Plus, there are never any dry spells when you have a plan in place.

You can’t just sit around and wait for traffic to come to you or for people to find your services via hard channels like search engine results.

Identify your audience

what are the four basic marketing strategies

A good start to any marketing strategy is knowing who you are targeting for your message and what they need. Is your target more business-focused or consumer-focused? This determines how you market yourself and what messages you send them.

If you’re not sure who your ideal customer is, create a test group of people and see if your product appeals to them. If it does, then great! You have a winner!

But this doesn’t mean drop everything else and focus only on one type of business — that would be a waste of time and energy. Spread out among different types of customers will help keep your brand fresh and interesting.

And don’t forget about non-customers — what works for someone else might work for you! When done well, direct marketing can actually increase sales by creating new supporters for your company.

Create a marketing strategy

what are the four basic marketing strategies

Creating a successful marketing strategy is an ever-evolving process that never really ends. You will always be experimenting with new strategies to test their effectiveness. This happens not only at the start, but also during the middle of campaigns as well as after you evaluate what worked and didn’t work.

There are two important things to remember when it comes to experimentation. First, don’t get too attached to any one tactic. At least try to break down why it failed before moving onto something else. Second, keep looking for ways to improve your campaign — sometimes by doing so, you find a way to make your current approach more effective.

This article has discussed four basic marketing strategies, but I want to take a moment to talk about how crucial it is to have a systematic way to evaluate which ones work and which ones do not.

As mentioned earlier, these strategies will all contribute towards achieving your business’s overall goal, but some may fall short if used alone. It is impossible to tell whether or not they did enough unless you measure it, so being aware of different metrics and comparing past results with present day is essential.

A good starting place for this is using analytics software to track your website and online advertising performance. Some apps even allow you to add additional data points such as social media sites and phone numbers used to access your site.

Set goals

A marketing strategy is anything you do to promote your business or product. It can be done directly through advertising, social media engagement, creating new products, etc. Or it can be more indirect, like developing your branding or creative style.

Most businesses have several strategies they use for different parts of their marketing campaign. For example, an online jewelry store might spend money targeted towards promoting their website on Facebook, Instagram, and other popular sites. They may invest in radio advertisements or sponsored posts on blogs with large audiences.

It’s important to know what types of strategies your company uses so that you can develop yours or learn how to apply others to help grow your business.

Measure your results

what are the four basic marketing strategies

A very important part of marketing is knowing what works and does not work for your business. You should be using all types of tools to determine this!

There are many ways to measure the effectiveness of your marketing strategies so that you can keep improving upon them. Some of the most common metrics include: cost per conversion, return on investment (ROI), audience size, and satisfaction or feedback with the product or service you offer.

By tracking these different numbers it becomes easy to identify which strategies are working and which ones are failing. It also helps you to find new strategies that you can add into your arsenal to better promote your company.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company juice.ai. With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now