What Copywriting Tools Do You Use

Word count

The word count for your website is calculated by counting the number of words in each page from your homepage to the end disclaimer, then divide that number by the average word length.

It’s generally agreed upon that if you have more than one million words, you need an online writer or content producer.

The good news is that it takes less time to create quality content with today’s technology. And because most people don’t read beyond three lines of text, having several pages of written content isn’t necessary either.

That leaves the question of how much should you charge per word? A few dollars for articles under 400 words, slightly more for items between 401 and 700 words, and substantially more for anything over $7000.

Of course, this doesn’t factor in research, graphics, or video production; where those costs can easily exceed the actual writing component.

According to Wikipedia, the typical rate of pay for writers is around $10/hr. That means that you should aim to write 100 words every hour.

If you can do that without thinking too hard, then you know you’re already doing well. But what does “well” mean, anyway? This all depends on what you want out of writing. If you only want to publish once in life, you’ll be happy with whatever income level reflects that.

The through line

A well-known writing tool is the “through line”. This is when you connect your first sentence to your last sentence, which can help organize your work and give your story another element.

The problem is that most writers want to take their time and write slowly, but we have to balance this with keeping the reader engaged. By using a through line, you can make your reading more sequential.

If you plan out your through line before you start writing, it will be easier to maintain throughout your piece.

The hook

A good hook works like this: problem-problem solution (this is where you get into the whole story selling thing). Problem comes in any form, but typically it’s something like “How do I achieve world peace?” or “How do I win the lottery?” Solution is always your product, so to make yourself sound more credible, go out and research what it is that people actually need versus what they want.

Your goal is to open the door for them to listen to you tell your story. Sometimes when you sell someone on something, they ask how you would solve their issue right then and there.

That’s why having a very specific answer to the question “What copywriting tools do you use?” is important.

The lead

With your headline, you can perform an experiment to see how people respond to it. Can they remember the content of the story? Is the word count reasonable for them to read the rest of the article?

If you use a persuasive tactic with your headline, you may have some traffic from Google, but most won’t continue past the first page.

In order to make sure that visitors go through all the steps to get to your content, use multiple headlines. One might be aimed at cognition (mindset), while another is designed to motivate readers (call to action).

Keep in mind that neither should be misleading or unclear. Your goal is to keep users engaged and reading as long as possible.

The length of your headline depends on what type of reader you are trying to attract. If you want to appeal to mental shoppers, you will need a compelling headline that makes them feel like they could buy what you are offering.

For example, if you sell kitchen appliances, you can try writing a headline such as “Top 3 Reasons Why I Love My New Whisk” or “How This Simple Tool Helps Me In My Kitchen”.

People who visit your website may click out of your site immediately if it has a bad design or lots of ads. Without design and good usability, everything else you write about your product will fall into place.

Thus, having a strong heading gives your web

The statement

With every good copywriter, there is a way to make an amazing first hook.

It’s just that most don’t realize it!

The hook isn’t very different from the rest of your content. It tells someone immediately what you wrote about in your headline.

For example, the title of your article or book is a hook if you write about how awesome it is to do this or that.

You can use a hook at the beginning of a paragraph (which often follows a similar theme) or even at the end (to lead up to the topic).

Some examples are given in these blogs.

They are also called teaser hooks or previews.

There are many ways to achieve a hook; however, the key is to make it more interesting than the body of the text.

Anything leading into a hook should be motivated by something other then marketing-y types like “ buy now before...”.

Motivate people to click through with confidence offers they believe are true for them.

Also known as storytelling.

It’s human nature to want to hear a story. Even if the customer is not able to purchase anything right away, they may still pay money for a ticket to listen (and sometimes watch) to a podcast.

Actors and speakers work hard to tell stories that motivate us to perform some action. For writers

The call to action

The call to action is one of the most important parts of any article, blog post, or webpage. Without it, people will not know what they should do at your website or product page.

Following are some examples of calls to actions:

If you want customers to purchase something, then you need to put an offer in front their eyes. This could be through the use of pictures or marketing collage words.

Provide pricing or give offers that are easy for customers to understand. If you price everything, don’t worry about the customer finding the deal too good to be true – they will end up leaving money off of their order somewhere else.

Sentence length

The average person reads at about 250 words per minute. That’s good, because studies show that in order to keep readers interested, you need to write below 200 words.

But business owners and marketers can hit on another sweet spot with longer sentences. According to a study by McKinsey & Company, the ideal word count for most documents is between 350 and 600 words.

Here are some guidelines for keeping your sentences short (under 200 words) and long (over 200 words). Once you have a feel for how much you want to leave your readers with after each sentence, you can make the changes needed.

Clarity of purpose

The reason why you should know your goal before you write or say anything is because it’s going to flow out into what you say and do after that. If you have no idea where to start with something, then you could easily wind up writing a wall of text that doesn’t help anyone.

You want to be able to cut through the clutter and give people a clear sense of what they need to do next, while also being sure to offer them enough detail that they will understand exactly what you are asking of them.

It needs to be simple, easy to follow, and most importantly, unique for each person who sees it. Your clarity of purpose is how people get around you knowing about your goals.

Possibility of success

One important factor that contributes to your chance of success is the possibility of payment from an online business.

There are many products and services available that claim to help you grow your internet sales, but few offer real solutions.

Having access to possible income sources is crucial in order for this online business to be successful. Find ways to generate revenue if you need to because it is impossible to rely solely on traffic to others for income.

This includes ads, affiliate programs, cash back sites, etc. In short, there are way too many reasons why people would want to sell things about their businesses on other websites.

By having multiple potential income streams, you will have a better chance of succeeding in any given year. Some years are more prosperous than others, so keep that in mind when planning out how to succeed.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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