What Do You Know About Copywriting

Writing is an art, not a science

The old saying “write what you know” is false. Even if you write non-fiction, you can still research your topic and learn new things. Your knowledge of the subject matter should never be boxed in!

New writers make this mistake because they don’t know how to look at a topic from a different angle or have no idea that information exists.

They think everything goes into writing including facts and details. Nothing could be further from the truth!

Factors such as genre, audience, and other considerations will determine what info you include.

You can be an excellent writer (are there any others?!), but you must also understand that some topics are just better suited for certain types of writing.

The more varied ways you know about a topic, the better reader you will be. A good copywriter will know when it’s time to pull out all the tricks for a particular work and when a simple retelling of facts will do.

Knowing how to draw people in with your story is very important. It doesn’t mean you need to forget technical words, but rather than see density and cohesion as distractions, try focusing on making the content more engaging and easy to read.

Never use spell checker

Most people who know anything about writing recommend that you never use your computer’s built-in spell checker for editing your work. Why? It can “help” you by suggesting words that fit in our senses of language, but that isn’t what you want right now.

You are looking at multiple choices to edit your work, and most likely all are incorrect. And no one is going to stop and teach you how to correctly identify those mistakes before they happen.

So why risk it? Well, some people don't like risks. Yet, others still think there are very good reasons to not use the spell checker.

Always write in first person

In my opinion, one of the most important things to remember about copy is that you should always write in first person.

This could be writing a facebook status update or a page heading; however, I find that it’s better to use first person when possible for your website content as this will help keep the overall feel of your site personal and friendly.

That way anyone who visits your website may assume there is a connection between them and the subject matter of your website. By using second person, you take control out of the hands of the audience and make them rely upon third parties (i.e. publishers) to connect them with you.

By maintaining a level of anonymity, you open the door for discussion and interaction between you and the reader. Your readers can then relate to you personally and be more willing to learn about what you have to say.

To finish off the topic, I would also like to add that you should never ever write a blog post downloding file. No one wants to receive their news in that manner.

Learn to love writing

Writing is an important skill that many people don’t know how to do, let alone love.

Many people get stuck at the stage of writing their ideas down on paper because they aren’t used to writing.

You can improve your writing skills by doing something every day. For example, write for one hour everyday. Or you can repeat words or phrases over and over again.

The more you write, the better you will get. Love writing so much that others would pick up a pen and write for you.

Writing isn’t just about making sentences and grammar correct; it’s also about creativity. Try creating stories and blogs and even go freestyle!

There are hundreds of apps available online that have a whole host of creative styles that help boost your confidence in your writing ability.

Look up museums and writers organizations and join local meetings where you can share what you’ve written. It will make you feel great and motivate you to continue writing.

Read constantly

One of the best things you can do to improve your copy is read good copy.

There are two types of writing people who write for a living: bloggers and journalists. Bloggers write blogs, which are articles that employ strong paragraphs and simple sentences.

Read several blogs before editing or drafting your own to see how they have organized their ideas and paragraphs. Then draft one or two paragraphs to show your ability with these skills.

Journalists write for newspapers and magazines. The way reporters edit and craft stories is very different from the way bloggers edit and create posts.

Reading other journalist’s work (of any level) will help you understand what information is important to them, and how they organize their thoughts while writing.

You can then adapt those strategies to your story. Newspapers and magazine writers need to be fast and efficient in the ways that blogging stars are.

If you’re just starting out, you probably don’t want to spend too much time reading other people’s work.

But it’s really important that beginners learn to love reading, because it’s going to be the only way they’ll ever get better at something.

Grab a book you know you’ve been wanting to read for years and start learning from it.

Your goal should never be “to know more stuff”, your goal should

Develop good handwriting

Handwriting is an ancient form of communication that we simply can’t do without. If you write your letters by hand, you are actually being more creative and flexible with your writing than if you use computer fonts.

You also spend more time thinking about what you want to say and then typing it into the keyboard, rather than jumping straight into handwritten word processing files.

That said, people still prefer pen to paper for talking. A lot.

And while some have already discovered the joys of cursive font, others still think lettering is cool.

If you love writing text-based works such as novels or stories, try learning how to handwrite them. It will make you feel proud of your work!

Be versatile

Writing is an art, but it’s more than that. If you want to write, you need to be able to turn your creative ideas into executable plans.

You also need to be able to organize your thoughts so that you can communicate what needs to be said effectively. Most writers are very good at narrative writing, but don’t shy away from giving yourself a challenge!

Technical subjects can be difficult for some people. Don’t worry though, there are ways of making them easier. The most important thing to remember when trying to explain a topic is to start with how it relates to everyday life.

If you’re talking about something technical, people will understand better if you tell a story using simple examples. This way, they know whether they should take this situation or that condition seriously, or not.

Understand your audience

Writing for an audience is different than writing for yourself.

When you write in private to satisfy your own desires, you are usually doing something that you want to do.

You might be trying out a new recipe or another type of craft.

Whatever it is that you are putting words together to tell someone else about, you should make sure that you are telling them with accuracy and without complicating things too much.

Accuracy is very important when it comes to writing, because no one wants to spend their time explaining why something isn’t quite right.

Keep it simple – only give them a little bit of information. Let them guess at things; they will feel more satisfied and confident in what you are saying.

Also, people like being told stuff. Give him the option to choose whether he would like to hear this new thing that you have learned.

People are more likely to listen to what you say if you say there is some truth in what you are saying and how you are saying it.

That way they can trust what you are saying to help them improve something or get better results.

Finally, the best copywriters understand their clients.

If you don’t believe in what you are selling, then you aren’t going to pull off anything.

Flawless grammar isn’t necessary

Even if you didn’t take any writing classes, you know how to use language correctly. But did you realize that your ability to understand written words is pretty limited?

Our brains can process about 6 words or phrases at a time. And while we read with ease, write was always a struggle for us.

You see, when we speak, the words flow out naturally, but when we write, we have to stop and think about what word comes next. Our readers need to feel our thoughts are complete before they get excited and start reading.

This connection between thought and speech is what makes languages different. In English, for example, the verb “to be” has two forms – it is and am. Verbs also come in pairs like these two-part verbs. They are made by taking an adjective or adverb (another part of speech) and adding something to the end.

So, instead of saying, “I am tired,” we say, “I am tired” – this is one pair. Another common pair is the first person plural versus the singular form of a noun: We treat them as the same thing, even though they are not the same thing.

About The Author

Juice Staff Writer
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