More and more people are turning to the Internet these days to shop for things they need, whether it’s electronics, clothes, groceries or restaurants. The amount of money made from online sales has risen dramatically in recent years.
In 2015, e-commerce worldwide generated $32.9 billion in revenue. That number is expected to grow to over half a trillion dollars by 2020.
Many companies offer various types of programs that can help you sell your products via the internet. No matter which type of program you choose, there are benefits and challenges to each one.
By being aware of what each option offers, you can make the choice that is best for you.
You will also have access to valuable resources as a retailer. Having an established brand means having well-known names and images that people trust.
These assets can be used to attract customers and drive traffic into your store location.
According to an article from the Business Insider, online sales increased by almost 20% in the United States between 2011 and 2012. Here are some other interesting stats about ecommerce (also called electronic commerce)
Online sales will account for half of all retail sales by 2017.
There are several reasons why experts predict this growth rate. More people have access to the internet and can afford these services. Also, many nations around the world have national online shopping days, like Cyber Monday or Green Wednesday. People also use social media to learn more about products and ask questions about prices.
In addition to being convenient, online purchases are usually less expensive. Some see it as an opportunity to buy things that they may not otherwise buy. With subscription models, you pay only when your credit card charges you; there is no additional cost if you do not.
Online shopping has become very popular in recent years. More and more people are turning to their computers instead of traditional retail stores. This is because online shops offer all kinds of products at lower prices.
It also works the other way around; you can buy things from smaller, local businesses that don’t have an internet presence. By going to an actual shop, you get a better quality experience than by just looking at the website.
There’s a wider choice of items and they give you what you want when you want it. An added benefit is that you can do some research before buying anything as well as picking some gifts for others.
With so much technology today, there’s not enough real social interaction in our lives anymore. We need to reconnect with others and find happiness through conversation and spending time with them.
Retail therapy is actually therapy used to treat mental health issues. It helps people to leave behind the worries of the day and go into a different environment where people wish them good luck.
Online shopping is extremely popular, but there are cases where you should still opt for face-to-face shopping.
Certain products and services are best purchased when they are in your hands.
That is why online purchases through sites such as Amazon are sometimes called "showroom orders." The product or service is delivered to your home address and you then bring it into the store.
Other situations may call for face-to-face purchasing. If you need help deciding whether to take an item off the market, more personal than online browsing, or if you need assistance choosing items, you can visit a retailer and ask them about their policies for returns.
They will also tell you what documentation you would need; for example, how do I return this item? Can I exchange this item for something else? All of these questions can be helpful when making a purchase.
More than 50% of smartphone owners use their devices to access the web, according to Statista. As more people are using smartphones, it’s becoming increasingly important to optimize websites for mobile usage.
There are several ways to improve the experience of browsing your site on a phone.
The first step is to install a custom homepage background in order to attract the attention of potential visitors.
Next, you can make the text larger and simpler. If there is too much information on a desktop page, then this becomes harder on a smaller screen.
Finally, you can minimize navigation buttons and avoid scrolling if possible. Having fewer buttons increases confidence in using the app and gives more time to view content.
With online shopping gaining popularity, choosing a product to sell can be difficult. If you are new to selling products, or if you want some guidance, reading about how other people sold things can help you.
There are many different ways to make money with your ecommerce business, including building relationships with buyers and offering customization services. It is important to find a market that fits with your personality and the type of products you wish to sell.
When deciding which markets to target, it’s best to pick one that matches up with where you are located. Current trends in fashion will determine what is popular and what is not, so it’s important to stay current.
Finding out what customers currently use for cost control is very helpful. These could even be used as filters when searching for items. Developing a plan based on these findings can help you move forward successfully.
There’s no doubt that social media is a necessary part of building an e-business. After all, you can never underestimate the power of word of mouth.
It’s also one of the easiest ways to gain customers and start communicating with them. Word of mouth is very powerful, as we know, but it can be even more effective when there are multiple channels for conversation and communication.
That’s why it’s important to treat social media like a watercooler talk and keep each other informed through one-on-one conversations. People love talking about themselves (and their problems), so don’t forget to listen.
Social media allows people to express themselves and connect with others, which is what making communities happens. Build relationships and have discussions that will make people feel good.
If someone wants to learn more about what you sell, direct them to your online store. If they find something that doesn’t fit in their shopping cart, help them out by adding one or two products from their list.
People are much more likely to buy items that fit into buying habits than ones that aren’t. Direct consumers to places where they might purchase specific products or brands and prices.
Consumers want to feel like they’re getting value besides just being asked to pay money. So if you speak highly of your products and services, you’ll build trust and loyalty among your followers.
Social media influencers are star sellers because they have fans that trust them and buy their products. They create amazing content which people want to share with their friends.
More often than not, these are individuals who are popular in their own community — their fan base increases along with their revenue.
You can get established as well, but you need to put out quality material that makes people feel good. People will help each other be successful, sharing your page and helping new followers learn about your brand.
The key is to provide value to your audience. If they don’t understand what it is you offer, they won’t become customers.
Content marketing helps build relationships between yourself and your followers. When you write articles and promote things others love, they will appreciate knowing you care enough to share their work with others.
The more valuable your content, the more traffic you will draw and the longer your article stays up online. This is why long-form content gets better results than short ones.
Your readers or viewers will spend more time reading or watching your content if they know it is going to be worth it. With ecommerce, this means buying from you again.
If you’re looking to increase traffic to your e-shop, then Facebook is an incredible way to do it. By using targeted ad campaigns, you can reach specific audiences and get results.
For example, if you have a men’s clothing store, you can run ad campaigns that target male readers with interesting topics like “top 10 ways to save money for summer trips” or “how to pack travel clothes without spending too much.”
You can also advertise discounts directly into messages. That way, people who see your posts are likely to visit your website.
Facebook offers very effective advertising tools at no cost. All you need to pay for is the target audience you sell to.
That’s because every person in the group has similar values and interests. When you provide similar content, these groups attract each other and keep coming back to your page.
What’s more, Facebook uses modern psychology principles to change the tone and style of your message. For instance, bold statements motivate users to act now. It makes them feel as though they should take action right away.
If you use this technique, you will achieve better results. People will be more willing to buy what they want when they see it on their screens.