Having a well-designed, rich experience is an ever growing emphasis in web design. More brands are creating experiences that people want to spend time reading through and exploring content within.
This is very different than having a page with lots of features or flashy animations, which we have come to expect from many sites these days.
The best branded experiences are designed with ease of navigation and discovery as their main focus. They're thought out and organized so users can find what they need quickly and easily.
And since most people now use mobile devices to access the internet, apps become another way for companies to reach customers.
Apps have their own stigma attached to them – they’re typically much more expensive than websites, for example! But with smartphones becoming almost essential equipment for modern individuals, app usage has been soaring recently.
Given this rise in popularity, it's important for website owners to consider how easy it is to create your own app. And there are several free tools available that get the job done too!
As we mentioned before, branded content is when your brand or company produces written material that features products or services of another company. For example, if you are a shoe store, you could write an article about how to do your nails with gel tips and advertise for a product sold by the writer of the article or manufacturer of the gel nail tips!
This is very in-depth use of brands, as the reader is directly marketed to for additional purchases. It is important to give credit to who inspired the article, but it is also important to add your own unique spin to it.
Your readers will appreciate being informed well and recognized for their purchase, while the author received revenue through advertising or sponsorships. This interaction creates a supportive community that benefits both parties.
Content creators are integral parts of your business. They create new materials for you to use in your marketing campaigns or develop products or services that you can include as offerings.
They are also important collaborators in the editorial process. Editorialists need content to help spread your message, so they find ways to produce their own content to keep up with workloads.
Content marketers must collaborate with these writers to ensure their messages make it into the media space. This includes creating content ideas, proofreading and editing material, responding to comments, helping them write additional pieces, etc.
Collaboration is an essential part of being a content editor.
It takes time and energy to cultivate strong relationships, but in the end it’s worth it. Creating authentic connections creates value for both people and businesses.
As we mentioned before, content writers are responsible for writing large chunks of text for your website or app. They may also include reviewing and editing pictures to match what you already have and creating new ones if needed.
Photos play an integral part in helping people form opinions about your product or service. Even though they are not speaking up directly, their presence speaks volumes!
By having great quality photos that relate to your products or services, will help create trust and influence buying decisions. If yours don’t exist yet, there are many free image resources online that can get you started quickly.
Your writer colleagues can be very helpful in the process as well by offering input and tips for improving the photographs you use.
That is one of the reasons why most major companies employ at least one internal photographer and editor to keep up with all of their photo needs.
As we mentioned before, brands use content to promote products or services. Product reviews, how-to guides, and sponsored messages are all examples of branded content.
Branded content writers must have good writing skills for these types of promotions. The same applies to marketing emails that contain advertisements or calls to action.
However, what is special about branded content is its relationship with the company that created it.
The writer’s tone and message match those of the brand, making it more believable. This influence can be even bigger than that of an advertising agency.
Furthermore, just like any other type of article, branded content requires enough research to make sure it is solid. Make no mistake, if the reader notices something looks weird or funny, they will pick up on it!
And lastly, as our own site manager here at BzzAgent, our job is to create engaging articles and media to help people connect with us.
As mentioned before, content writers are professionals that write about things you would want to read or watch. But what kind of content they produce is very different depending on who their audience is. A well-respected writer might publish how to doodle Your Life and The Universe using geometric shapes as inspiration, while another may choose to explore why people enjoy watching horror films.
A branded content editor produces content designed to appeal directly to someone else’s interest. They ensure that the content matches the intended audience of the publisher and features the appropriate tone and style.
Content with no value aside from advertising will never get engagement beyond its initial exposure. This is not valuable for the producer, nor the reader if they wanted to see more like it. By adding value through educational or entertaining content, readers will come back to make sure they give you credit for offering such quality material.
These individuals will always put their effort in into writing an excellent article because they know it won’t be seen unless they invest time in producing it.
After you create your account, you will then need to pick an editor’s name or brand that you want to use for posting content. This is very important as it gives your business a voice and identity!
Your username can be anything you want it to be – it does not have to relate at all to your business or field. I would recommend using “Tim” or something close to that as your first name so people can easily find you if they are looking up bloggers in our platform who work with us.
Then add your professional title or career (e.g., Dr. John Smith) to distinguish yourself from others without making it too long. You do not have to include your employer in the username either!
Make sure to check out the Settings section of your profile where you can edit your branding and what information other users may know about you.
As we mentioned, branded media is when your brand or company takes control of creating and publishing an article or video that features their product or service.
This is different from editorial content because it is not written by someone else – it’s produced and paid for exclusively by the brands marketing team. Marketing teams are usually made up of individuals who work in various departments such as advertising, sales, public relations, etc.
Since this article was sponsored by IFA, the word ‘marketing’ has been replaced with ‘brand development�’ throughout the essay. That way you get a little more detail into what these professionals do!
Brand development includes things like designing new products, coming up with new slogans and/or logos, finding ways to promote the products through social media and digital platforms, and developing long-term relationships with other stakeholders (such as retailers) in order to facilitate business.
In addition to all of those tasks, professional marketers also create engaging, interesting, and informative content to spread the brand message and advertise for the products and services.
Being able to write well is one thing, but being a good writer that people will actually want to read is another. Creating engaging content through writing and marketing tools can be tricky for novice writers who are not experienced in how it’s done.
That’s where brands come in. A branded content editor is someone with no writing experience or skill who gets paid to create written content for other companies. These posts typically have an element of humour involved and are rewritten multiple times until they”lack any trace of their original author”.
As you may have guessed, this isn’t a job for amateur writers! It takes professionals to produce content that appeals to readers and to keep the reader engaged. That’s why there are many positions available as a professional content writer.