What Does A Content Editor Do

A content editor is an integral part of any well-run website. They are not your average writer! That would be like having someone who can’t draw or paint being allowed to create and design logos, advertisements, and pages for a company. While they may not have formal training in art, there are many ways that they could use their creativity to contribute.

Content editors make it possible for writers to take a break because you got those bold fonts just right, or made sure every sentence was clear and concise. Their input gives consistency to the site, and they ensure that everything looks good when displayed to users.

They also play an important role in the success of a website by creating initial content for various sections. Most websites start with an about us page followed by a services page then things such as contact information and how to order products. Editors help get these pages up and running.

There are several positions within the editorial department at most companies, but the one that gets overlooked the most is actually manager. People in leadership positions don’t always understand what goes into keeping a team together and working hard, and that includes them.

As a leader, you need to know what makes people feel appreciated and wanted so that they will keep doing their jobs. For some, this may mean giving extra credit to show off their talent, while others may want more pay or better benefits. It all depends on person to person and what each individual needs from you.

Edit existing content

As we mentioned, the most important role of a content editor is to edit already written material or create new writing by using templates or writers’ resources.

Content editors usually begin with an article that another writer has produced and then he or she revamps it or creates their own version of the same topic.

This is very common in online media where companies will use free template sites to write about how to do something (for example, how to bake the best chocolate chip cookies).

Review and approve content

As we mentioned before, content creators are the face of your website or app! They create new posts, edit existing posts, and lead users through the site’s features.

Content editors have one important job: review and approve content. They do this by clicking “publish” next to each article, tweet, status update, etc., which then is shown to the public view.

If you are ever looking for someone to share their knowledge, try asking them first if they are willing to give away their work. If they say yes, let them help you promote it so that it gets seen more easily.

This will not only benefit them, but also you since people will find the information more readily.

General tips: Make sure they can always see what they have written. This way, they won’t feel like they are being hidden from unless there is an error (or maybe even a good idea!).

Make sure they don’t feel pressured into publishing something. Let them take as long as needed to produce their content.

And finally, be honest and direct about how much time you can spend promoting their post. You want to give them enough time to succeed, but no longer than necessary.

Publish articles

As mentioned earlier, content editors are responsible for publishing new article or material on your website or social media channel. They also make sure that any of the other element types (like videos and lists) are clearly organized and linked to appropriate materials!

Content writers create new articles, while content editors work with them to ensure they are properly structured and relevant to the site’s audience.

They may also review their writer's writing and edit it as needed, ensuring its quality and flow.

Editorial teams often have in-house designers who collaborate with the editor to produce appealing page layouts for the content she/he is working on.

These individuals will be credited for their artistic contributions to help improve their career growth.

And lastly, an editorial team member might coordinate with another department like marketing or advertising to develop promotional material related to the article.

Promote article using social media

As we mentioned before, content creators are the ones that write articles or create videos. They then promote their work by sharing it with different platforms to spread the word about your company and yourself!

Some of the most common ways content editors share our business’s content is via Twitter, Facebook, and Instagram.

As you can probably guess, there is a limit to how many people can follow you on these apps, so the professionals use paid advertising services to promote their posts.

These advertisements look like normal messages except they have all the details linked to your own account so people can interact with your post, read more about your service, and possibly buy something.

Monitor site performance

As we mentioned before, content writers are responsible for creating engaging, interesting, and informative written pieces that will appeal to your audience.

But how well does their work sell your business depends largely on someone else — the content editor.

A content editor monitors the other departments’ performances and makes sure they are performing their jobs effectively. In this case, the content writer is accountable for developing quality content that appeals to your readers and increases engagement.

The content marketing manager oversees the rest of the team, making sure everything is running smoothly and figuring out what changes need to be made when needed.

That person also makes sure the content marketers are keeping up with all the latest trends in content marketing so they can stay ahead of the game.

Last, but not least, the user interface (UI) designer creates intuitive experiences for users to interact with your company’s products and services.

Respond to customer service inquiries

As a content editor, your job is to respond to other people’s questions about our products and services. You will probably be asked some variant of the following three questions: “What do you think about this product?”, “Does it work?”, or “Will it help me achieve my goal?”

Your answers should clearly state whether the product works for you and how it has helped you in your quest to improve your writing. If possible, include examples that show how it improved the quality of your writing.

You may also get direct questions like “Is there any way I can gain more motivation to perform action X?” or “Why don’t people seem to understand concept Y well?” These are all good opportunities to use one of your articles as an example and discuss the importance of concepts such as motivational psychology and understanding complexity.

If you feel that what they were asking was covered but not really answered, take another look at one of your written pieces and see if there is something you could add to make their answer more complete. Your chances of being given additional opportunity to reply will increase if you keep yourself active on social media, stay engaged with your colleagues, and promote your company and its offerings across various channels.

Write new content based on current topics

Writing is probably one of the most important jobs in media, publishing, or online journalism today. And while some people may feel that writing for print or radio is more significant than writing for web sites and apps, creating quality written content for the internet is just as worthy.

A writer at any level can become very frustrated with their career path if they don’t learn how to take control of their own destiny as writers. You need to know your craft inside out, which includes things like grammar, vocabulary, proofreading, formatting, etc.

But beyond those basic skills, you must be able to write about something – anything! - consistently every day. That’s what a content editor does.

Heard of that word before? It’s an integral part of anyone’s daily job who works in the media industry. A content editor creates content for websites and applications by sourcing existing material or drafting his/her own from scratch.

And I mean “content” in both senses of the term: whether it’s a short article, a paragraph, a page, or even a whole website, he/she will find a way to include and organize the pieces into a logical sequence that makes sense to the reader.

Organize events

As a content editor, your responsibilities will vary from article to article. Yours may include organizing an event, creating a topic for an existing article, or developing a new article based on an already established theme.
As you can probably tell, writing is a very versatile skill that many professionals in different fields have. Writers write articles, stories, and blogs all while incorporating their own style and tone.

A content writer’s job is to create solid, interesting written material for his or her audience. This may range from writing about how to take good care of yourself at home (such as washing your hands frequently) to offering tips on how to improve your career area (for example, working as a accountant).

A content writer has to be able to organize and structure ideas into well-written sentences and paragraphs. He or she must also be able to use appropriate grammar and vocabulary. Beyond that, a professional content writer should be able to develop creative ideas and promote them among other writers and editors.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now