What Does A Copywriting Portfolio Look Like

Images of completed projects

One way to look at your work is by looking at project images. By taking high-quality pictures of your works, you can use image automation to create an ever-expanding collection of beautiful images.

You can then use these images in multiple ways; for example, you could have one image that serves as a poster thumbnail or header. Once you get into graphic design mode, you can also start to think about which images you might use in your copy, how you would arrange them, and what themes you might implement.

This type of design takes a little bit of thinking through to be successful, but it’s worth it! It helps you organize your ideas and showcases your skills.

For more realistic goals, try getting out your camera lens and taking some picture-perfect shots of your latest projects. Focus on small projects (10 years from now, things will seem minimalistic), and highlight those screenshots that really stand out.

Try using digital photos instead of drawings for clarity if possible.

Create a virtual portfolio site with several pages featuring different styles of art or design. Pages feature examples of artwork, including full size images, short descriptions and hyperlinks pointing to larger images. You are not required to provide personal uploads other than your own web page.

These websites serve as online portfolios, allowing clients to browse your work.

Blank doc or pdf pages

While there are some who argue that screenshots of your website pages is the only way to show off your work, others still prefer using blank doc or pdf pages.

There’s no arguing with quality; you can showcase your work for all to see, but if nothing about my portfolio has readable text, then it’s just not going to get seen.

Screenshots, while helpful, don’t tell the reader anything. It may give them an idea of what you do and how you do it, but you also have to deliver content or services before people will trust you or buy from you.

Having blank pages gives more freedom than if you were to have screenshot images of works in progress. If someone wants to read through the page, they can — if it’s a working document that needs to be printed out or shown, they’ll be able to print it.

But some also encourage screen capturing documents to add context to a profile or application, too.

Header and footer with links to other resources

Even if you’re not an expert, there are still ways to showcase your work to clients. The way you present yourself professionally is important – when employers and potential employers review your portfolio, they want to see that you’ve done good work before.

Your portfolio should include samples of all types of your writing, from blogs to articles to white papers or marketing materials.

You can be creative in how you show off your skills. For example, instead of including a list of tasks along with name, company, and contact information, try embedding a sample article written by you into your website and adding a link in the header and/or footer for people to click on. That will bring up the article embedded in the page.

Clear introduction text filled with useful information

The first part of your copywriting portfolio should include an introduction that sets up the task at hand, talks about your past experience, and highlights what you’ve done so far.

It also helps if this intro includes links to samples from your work, especially if those samples are set apart from your writing to make them easier to find.

Supporting images

In addition to good writing, one of the most important aspects of any portfolio is its design. While you should use your best skills to create it, an image really makes it shine.

You can choose to include images in your portfolios directly from your computers, or purchase stock photos and print them out.

If you’re going to include pictures, always keep their quality high by using high-resolution files. It also helps if they fit the theme of the portfolio.

Also make sure that the fonts are web-friendly and larger than the text; this gives the reader more space for reading content.

Finally, although not necessary, background music adds another dimension to a portfolio. They don’t have to be interactive tunes!

Button in the corner of your website

This is an ever-popular button that creates a sense of security and trust in the viewer. It works with any web page, including sites built using WordPress, Joomla!, or other software.

Buttons are user interfaces to internal functions within your webpage. By putting buttons on pages, you can make it easier for users to perform certain actions.

For example, add a button so readers can subscribe to your newsletter if they want to hear more from you. Or maybe there’s something fun you would like to share (like a tip or tutorial) only once per month.

Put up a button inviting people to play a game or take a survey about their favorite topic. These will keep them engaged and may even get them subscribing to you.

Signature block

Before you begin writing, set up your signature block. You will need to include your first and last name in bold with a comma between them. Next, add your email address below it in regular font.

This way, if someone wants to contact you about a job or business opportunity, they can read your email and understand what you look like. If you have a website, then list the URL here.

Finally, put a dash before each of your social media profiles (Facebook, Twitter, LinkedIn, Instagram, etc.). This ensures that people will be able to connect with you efficiently.

Put your phone number in bold right above your email address. People often seek out copywriters by calling now; this way, they'll know where to find you.

Table of contents

While it can be added to your website, a portfolio is better when stored in an accessible location. Send yourself or hire someone who knows how to develop web content to create your online copywriting portfolio!

It should include these features for all digital formats of communication: email, social media, youtube channel, etc.

Most portfolios use color more effectively than plain text. Color makes everything pop and creates visual interest.

Try adding some animation as well - it’s interesting and keeps the viewer awake.

Animation does not play every time you scroll through a gallery, but rather only when you pause.

You can find free animations by searching ‘animation’ and your favorite topic (e.g. search for ‘food cartoon’).

Finding quality work that fits with your expertise will make your portfolio much easier to organize and present.

Title page

The title page is intended to be an overview of your portfolio, not part of it. On this page, you will want to include all of your contact information, along with a description about yourself and your brand or business. You should also include any demands you make of clients, including deadlines, for example.

The key is to ensure that everything is legible and easily understood. Don’t try to explain things here that can be left for the reader to infer from the statement alone.

Rather than babble on for several lines like most writers do, let them take out what they need and say how they got there.

That way people don’t have to read between lines, but instead can focus on the content once they’ve opened the email.

About The Author

Juice Staff Writer
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