What Does Long Tail Keyword Mean

Long tail keywords can increase your traffic

long tail keywords

Understanding long tail keywords is pretty simple and we can assume that you already know what it is. But if, by any chance, you happen to not know what long tail keywords are, they're basically phrases that include around about 4 words. They go where it says tags and they're really important.

In general, longer keyword phrases get more clicks and therefore get more traffic from search engines. People who use long tail keywords also tend to have higher quality blogs than those who use short tail keywords.

The main reason for this is that people using short tail keywords usually try to avoid too many clichés or overly vague words. Cliché word choices are generally easier (and faster) to type and speak but often don’t tell a story.

When someone searches with google, the first result that comes up has a lot of copy written content. This is mostly due to the fact that most articles published online already include the keyword phrase at the start of the sentence.

However, the second and third results typically lack the same common sense and concept as the first result. These two results give the reader an idea about what the person is looking for.

They want something unique and can distinguish between one-word sentences such as " water fountain " versus 2-or 3-word statements like “ build a pool.” The latter includes enough details that it provides real value in a specific context.

That way the person searching learns not only what they wanted, but why it was important.
Another benefit of long tail keywords is that you can rank for multiple versions of the same topic. For example, if you research hair products and happen to come up with a new brand name extension, you can establish rank in the related category

They tell you what people are searching right now

It’s easy to get distracted by all the awesome keywords that can easily be typed into Google, but don’t forget about your audience.

They’re probably not typing those same words into Google search, they’re looking for something different.

That something may even be your idea of a good time. You want them to find what they need, but it also needs to make sense.

People who know exactly what they’re looking for may have no idea how to spell a keyword.

And vice versa – someone who knows one or two keywords well may look for multiple things.

Google has tools to make it easier to figure out what people are searching so you don’t have to type every word.

You should also know that people differ in their writing styles. However, when possible, having an original phrase is better than a generic version as far as SEO goes.

It gives the words more personality and appeal, and it’s easier to match with the style of your website.

But don't go for too long

Most people create very lengthy keywords when they search online. You want to make your keyword clear, but you don’t want to simply use a key word! Your actual keyword must be two words.

When you use longer keywords, you end up with fewer results for your search. The human brain only scans for about 20-25 words at a time.

If you write a paragraph containing one or more important keys, then your website will have many different variations of that paragraph.

You need to consider how a user would enter those same keywords into a search engine so that you know what to include in your page content.

However, it can also mean that your webpage has a shorter length of time before other pages are ranked higher in the search engines. This occurs because users tend to prefer shorter sentences and paragraphs.

Always include both common and not-so-common words in your search phrase

Most keyword research tools will give you a list of commonly used keywords along with their competitiveness (their cost per click). However, it is important to remember that every single word you use has an associated price tag.

If you are searching for a product or service, then yes, using core terms is crucial. But also add in less popular variants as well.

People actually type phrases like “best toothbrush” even though they may know someone who uses the same one. By having more obscure variations set as goals, people who search for something similar can find them.

Include keywords such as +’s, triplets, quartets, etc.

There are hundreds of potential combinations depending on what products you purchase and how much data you upload.

However, don’t overthink it. Use big dictionary names and definitions when needed.

Bigger brands often mean better quality items. More features means more money to spend which means more customers.

If you don't use long tail keywords, Google will send all searches to your website

what does long tail keywords mean

There’s a way to optimize your site so that when people do a search, they get an instant result showing what your business or web page is about.

This helps them decide if there are any matches for their query before they go into your website.

However, this can be difficult because you have to think in terms of someone searching for something specific and unaware of what your company offers.Your job is to convince them that you are the one who can help them.

You need to provide good titles and tags for each webpage along with the content to back them up.

Users want easy access to information.If you keep the surface area of useful info easily accessible, users will spend less time navigating your site.

Use plurals in your keywords

what does long tail keywords mean

Most keyword search engines prefer that you use singular words, not plural ones. But using multiple singular words creates a long list of keyword ideas.

By using plural words, your website will have more than one idea; therefore, it is much longer than a short list of singular words.

Plural words are also better at capturing multi-meaning phrases. For example, ‘keyword’ itself is a common word that means nothing by itself.

But if you say “keyword phrases”, the meaning changes depending on whether the phrase starts with the letter “k” or not. A keyphrase that starts with “k” can be considered as something that describes what you do (like a business owner), while a keyphrase without “k” is like an explorer who wants to know what life was like before modern conveniences.

Keyword combinations should also be viewed as concepts. Certain combinations bring up images and ideas when someone sees them. Other combinations create certain sounds.

For instance, the phrase “he teaches yoga” brings to mind a picture of a guru sitting in a room, teaching people about Yoga. While another person might think of “yoga practice” or “yoga flow”. These are things that would sound different to each individual seeing them for the first time.

Consider how this sentence ends: A woman standing behind a bar

Don't forget about acronyms

what does long tail keywords mean

Even if you are not a fan of using acronyms, there is a significant population that uses them regularly. So you may want to include a list of popular acronyms in your next book.

There are several variations of these tags including short tail keywords as well as keyword plus variants.

Be specific

what does long tail keywords mean

When you use keyword search engines such as google, bing or yahoo to find keywords for your website or business, you will be provided with a list of popular terms and phrases that people type into Google when they are searching for something.

However, according to research, about 9 out of 10 searches using standard key words can be predicted by just 2-3 words. Therefore, trying to rank well for these common searches may not be the best way to attract customers.

Rather than aiming for short frequent searches, marketers have started to focus on capturing long tail keywords. Rather than focusing on what might make someone say “yes” when they search, try to understand what makes them say “no” and why they don’t buy once they see your offer.

By being more creative and comprehensive in how you describe your product or service and how you solve customer problems, you’ll gain trust and deliver quality content that leads to greater conversions.

In fact, many successful businesses rely on marketing software to generate lead generation content for their websites and blogs. The reason is simple – most non-professional content isn’t branded well enough to get much traction.

But professional content has one big advantage over brand awareness: it’s usually more persuasive. This is because good writers can take any topic and simplify all of the details for the reader, making everything sound clear and convincing.

That connection built through

Choose your keywords carefully

what does long tail keywords mean

You can use keyword-stuffed posts as well, but it’s much harder to do well. When people search for topics or information, they usually want something specific. If you write about general subjects, you won’t get very far searching with just one key word.

That’s because there are thousands of possible words that could potentially be used to describe what you have written about. Your aim is to choose the most relevant words so that they tell someone immediately what you mean.

Broadly speaking, language works in two ways. A single word may consist of several parts each telling someone something different how you feel about them or what you mean by something.

For example, “you should trust me when I say that xxx means love”.

Keyword stuffing, where you repeat the same word multiple times in a page of text, happens when you try to achieve this effect using only keywords. It’s not effective and doesn’t work like other methods we offer.

Instead, let’s look at an example from the book of nature. For instance, if you own a farm, you might care about protecting bees and their habitats.

You would then need to include sustainable agriculture in addition to natural environment protectionism. Both terms allow users to understand your viewpoint, while also leading with the exact thing you want them to think about when doing searches.


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