If you’re not using Facebook to reach out to your audience, you should be. With 1.38 billion active users, that’s a pretty big one.
Facebook marketplace is competitive, but it’s also very powerful. You can use it in all stages of the sales process, from encouraging customers to buy by offering discounts to pushing people towards buying specific products at higher prices.
It works best when you have a good product with quality reviews and lots of them. Then you can offer price cuts or special deals to drive up demand for your product. As more and more people see these offers, the lower the price gets.
As for how long this will work? No one knows for sure, but experiments show that promotions can increase sales by as much as 25%."I've had years where I didn't put any money into advertising," says one CEO."And then there were years where I doubled my revenue through marketing."
The key is to find a way to measure success. How do you know if your promotion was successful? Look at the numbers – the amount you spent against the amount you made.
If you did better than expected, keep doing what you're doing. If you underperformed, fix the mistakes that led to that result and learn from them.
That way you'll never run out of ideas or ways to boost sales.